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7 Minutes To Reinvent Internet

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Denuo CEO Rishad Tobaccowala's 7 minute presentation on how to reinvent the internet for advertising.

Published in: Business, News & Politics
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7 Minutes To Reinvent Internet

  1. 1. MAY 6, 2009 7 MINUTES TO REINVENT THE INTERNET (FOR ADVERTISERS) Denuo Group © 2009
  2. 2. MAY 6, 2009 7 MINUTES TO REINVENT OURSELVES FOR INTERNET MARKETING Denuo Group © 2009
  3. 3. BRANDS MUST STOP BEING LAZY { That’s right. I said it. }
  4. 4. BETTER PRODUCT, UTILITY, SERVICES { Let quality drive your marketing strategy. }
  5. 5. REINVENT THE APPROACH & ORGANIZATION { The future does not fit in the containers of the past }
  6. 6. FIRE A FEW FAT CATS { The real talent is not in the room }
  7. 7. HIRE SOME HUNGRY WOLVES { Hybrid talent with an entrepreneurial attitude and a forgiveness-over-permission approach }
  8. 8. PEOPLE WANT GOD-LIKE POWER { And you can’t stop it }
  9. 9. BRING PARTNER BACK { If an RFP is sent out soliciting a “Big Idea,” fire the person that sent it, too. }
  10. 10. CREATIVITY MATTERS MORE { And not just as it relates to the advertising definition }
  11. 11. BE FEARLESS. { You do not know where the line is until you cross it }
  12. 12. [email_address] WWW.DENUOGROUP.COM

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