Online Videos


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A presentation on the business models of online video

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Online Videos

  1. 1. Online Video<br />“Let the world see what you saw”<br />
  2. 2. CIRCA 1996<br />Whao!!The video seems perfect <br />Hey!How am I gonna to show it to my bro who lives in UK<br />
  3. 3. 2010<br />Yey!! Thanks You Tube and Facebook , my bro in UK can even see the live streaming<br />
  4. 4. Web 2.0 business models<br />Create a large/focused niche user community<br />Sell API access (Google)<br />Sell services to a large group of SMEs (<br />Sell data to partners (Facebook)<br />Get a revenue share from transactions (ebay)<br />Sell advertisements (All)<br />Sell value-added platform (Amazon Web Services)<br />Freemium<br />
  5. 5. Expansion Strategies<br />Create an API<br />Distribute as Open Source<br />Create developer ecosystem<br />Create browser plugin<br />Create plugins for other platforms<br />Create embeddable widgets<br />Advertise on Google AdSense<br />Utilize SEO<br />
  6. 6. Enterprise 2.0<br />Flat organization<br />Interaction in the core<br />Agility<br />User-driven technology<br />Self-organizing teams<br />Simplicity<br />
  7. 7. Why online videos? <br />YouTube delivered 12.8 billion videos in January<br />Hulu clocked 1 billion videos this December<br />YouTube surpassed 100 million users in March 2009<br />
  8. 8. Why online videos?<br />100.9 million YouTube viewers per month<br />6.3 billion YouTube videos per month<br />Average of 62.6 videos per viewer.<br />23.5 million U.K. viewers<br />2 billion videos<br />average of 86 videos per viewer<br />1.1 million U.K. mobile phone subscribers visited YouTube in a month<br />
  9. 9. Some Players<br />
  10. 10. Some More Players<br />
  11. 11.
  12. 12. YouTube business model<br />Acquired by Google for $1.65 Billion<br />YouTube Partner Program<br />Pre-rolls and Post-rolls on the videos<br />Ad campaigns on YouTube's homepage<br />YouTube Rentals for independent filmmakers - Striker became the first Bollywoodfilm to be entirely released on YouTube<br />
  13. 13. Problems with YouTube<br /><ul><li>Copyright issues - YouTube prohibits the uploading of any copyrighted material, but it does not pro-actively enforce it. If a piece material is reported to be copyrighted, YouTube will remove it. YouTube is faced with the task of implementing proactive polices that will inhibit the use of copyrighted video clips. Inhibit does not mean prevention as it would be virtually impossible
  14. 14. 10 minute - The latest attempt to do so has been the enforcement of a 10 minute time limit on video clips. If your video content is greater than 10 minutes, you must use a premium service
  15. 15. Operating costs - reports that YouTube is quickly approaching bandwidth charges up to $1 million a month</li></li></ul><li>Hulu quick facts<br />Premium content<br />High quality<br />Limited to US<br />Audience in the 18-49 age range.<br />The main competitors to Hulu are the various piracy services.<br />Currently, there are more than 6 million Hulu players embedded on over 123,000 websites.<br />
  16. 16. Hulu Advertising<br />Generates revenue from advertising sales. <br />25% the video ad load of traditional television minimizing clutter.<br />Strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. <br />Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging.<br />
  17. 17. Hulu Advertising<br />Advertisers benefit : clean, simple and elegant environment.<br />Substantial and growing audience.<br /> Advertisers’ brands can reach consumers through:<br /> > Hulu<br /> > distribution partners<br /> > network of viral video players that have been embedded across the web.<br />
  18. 18. Hulu Advertising<br />Currently, Hulu offers three types of advertising formats<br /> 1) Standard Ad Formats.<br /> 2)Premium Ad Formats <br /> 3)Hulu Exclusive Formats<br /> -Ad Selectors<br /> -Branded Entertainment Selector<br />
  19. 19. Hulu Advertising<br /><ul><li>The companies that advertise on Hulu are:</li></ul> >Johnson & Johnson. Honda. McDonald’s<br /> > Visa. American Express. Target. <br /> >Best Buy. Chili’s. DirectTV. <br /> >GM. Intel. Nissan. State Farm.<br /> > Unilever. Proctor & Gamble.<br /> > Wal-Mart. Cisco. <br />
  20. 20. **How online videos are changing lives**<br />
  21. 21. Education: Something from Kellog<br />
  22. 22. In India : ISB, XLRI<br />
  23. 23. Our own KamKon<br />
  24. 24. Marriages are made in Heaven<br />
  25. 25. Generating big bucks<br />
  26. 26. 3 Idiots Case Study<br />
  27. 27. Lessons For Life<br />
  28. 28. Lessons for Life<br />
  29. 29. Most viewed video on YouTube<br />