Understanding Social Media Day Two

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This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher.

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Understanding Social Media Day Two

  1. 1. Understanding Social Media for the Arts <ul><li>A 2 day course for local authority arts engagement officers </li></ul>Adrian Slatcher, Senior ICT Development Officer, MDDA. 20 th January 2010
  2. 2. Housekeeping <ul><li>no smoking in the building or directly outside </li></ul><ul><li>no fire alarm is expected </li></ul><ul><li>open wifi - mdda_internet </li></ul><ul><li>switch mobiles to silent </li></ul><ul><li>if there is anything you are not sure about please ask </li></ul>
  3. 3. Learning Objectives <ul><li>Provide an understanding of Web 2.0 and social media </li></ul><ul><li>Introduction to a number of useful social media applications </li></ul><ul><li>Create an awareness of good practice in digital engagement through examples and case studies </li></ul><ul><li>Know how to plan a digital engagement plan for a project </li></ul><ul><li>Be aware of the issues around using digital tools safely and effectively </li></ul><ul><li>Understand how to integrate digital engagement with other engagement activities </li></ul>
  4. 4. Course Outline - Day 2 <ul><li>9:30 Registration </li></ul><ul><li>10:00 Introductions & Overview of the Day </li></ul><ul><li>10:15 Refresher from Day 1 </li></ul><ul><li>10:35 Using Social Media: art.locates.me Case Study </li></ul><ul><li>11:30 Coffee </li></ul><ul><li>11:45 Working Effectively and Safely with Online Tools </li></ul><ul><li>12:45 Lunch </li></ul>
  5. 5. Course Outline - Day 2 (Cont.) <ul><li>13:30 Using Rich Media for Engagement – Overview </li></ul><ul><li>13:55 Understanding Video Online – Alan Holding </li></ul><ul><li>14:45 Coffee </li></ul><ul><li>15:00 Workshop 3: Working with Rich Media </li></ul><ul><li>16:00 Q & A </li></ul><ul><li>16:20 Final Remarks </li></ul><ul><li>16:30 Close </li></ul>
  6. 6. Introductions
  7. 7. Refresher from Day 1
  8. 8. What did we Learn? <ul><li>What is social media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Who is using it? </li></ul><ul><li>Why are they using it? </li></ul><ul><li>Websites vs. Web Presence – what does this mean? </li></ul>
  9. 9. What did we Learn? <ul><li>Communication Tools </li></ul><ul><li>Collaboration Tools </li></ul><ul><li>Your Digital Engagement Strategy </li></ul><ul><li>Sign up to Twitter </li></ul><ul><li>AmbITion Online Network (getambition.ning.com) </li></ul><ul><li>AmbITion toolkit (toolkit.getambition.com) </li></ul>
  10. 10. Using Social Media: Case Study
  11. 11. Coffee Break
  12. 12. Working Effectively & Safely with Online Tools <ul><li>Hardware & Networking </li></ul><ul><li>Online Software </li></ul><ul><li>Policies & Procedures </li></ul><ul><li>Legal Considerations </li></ul><ul><li>People </li></ul>
  13. 13. Hardware & Networking <ul><li>Your equipment makes you vulnerable </li></ul><ul><li>Regular updates </li></ul><ul><li>Passwords and Logins </li></ul><ul><li>Virus checking </li></ul><ul><li>Multiple users – “desktop image” </li></ul><ul><li>Wifi Vulnerabilities </li></ul><ul><li>Websites & Servers </li></ul>
  14. 14. Online Software <ul><li>Browsers are vital </li></ul><ul><li>Password protection </li></ul><ul><li>Shared logins & multiple users (e.g. blogs) </li></ul><ul><li>Multiple accounts (e.g.working with Twitter) </li></ul><ul><li>eCommerce – selling tickets online (e.g. Edinburgh Fringe 2008) </li></ul><ul><li>Secured by Visa </li></ul><ul><li>Fulfilment </li></ul><ul><li>Barcoding & eTickets </li></ul>
  15. 15. Online Software <ul><li>Managing your social media accounts </li></ul><ul><li>Having a consistent message </li></ul><ul><li>Automatic vs. Manual repurposing of content </li></ul><ul><li>The Electronic Press Pack </li></ul><ul><li>Images, audio & video </li></ul>
  16. 16. Policies & Legal Issues <ul><li>Data Protection </li></ul><ul><li>Freedom of Information </li></ul><ul><li>Copyright – All Rights Reserved; Creative Commons; Open License </li></ul><ul><li>Commenting & Moderation </li></ul><ul><li>Working with children </li></ul><ul><li>Terms & Conditions </li></ul>
  17. 17. People <ul><li>Project Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Audience </li></ul><ul><li>Registered Users </li></ul><ul><li>Unregistered / Anonymous Users </li></ul><ul><li>Artists etc. </li></ul>
  18. 18. Working Effectively & Safely Online <ul><li>Think about the issues in advance </li></ul><ul><li>Don’t be scared because its online – its often just about adapting good practice from the offline world into the new space </li></ul><ul><li>If you’re the responsible organisation and you’ve doubts about anything – you make the decision! </li></ul><ul><li>If you get things wrong – fix them, and learn from the mistakes – don’t stop doing things </li></ul><ul><li>Ask for advice – if it’s a web question ask your developer, if it’s a legal question you might need legal advice </li></ul><ul><li>Take copyright seriously – yours and other peoples </li></ul>
  19. 19. Working Effectively & Safely Online <ul><li>Tagging </li></ul><ul><li>Measurement </li></ul><ul><li>Interoperability </li></ul><ul><li>Use of “client” tools – e.g. Tweetdeck; iPhone Applications </li></ul><ul><li>Look after your brand! </li></ul>
  20. 20. Lunch
  21. 21. Rich Media– Key Qs <ul><li>What content have you got access to? </li></ul><ul><li>How do you want to capture your content? </li></ul><ul><li>What skills and technology have you got? </li></ul><ul><li>Who is the audience for your rich media? </li></ul><ul><li>How do you want to distribute it? </li></ul>
  22. 22. Types of Rich Media <ul><li>Photographs & Images </li></ul><ul><li>Audio </li></ul><ul><li>Video – downloads </li></ul><ul><li>Video – streaming </li></ul><ul><li>3D & Virtual Environments </li></ul>
  23. 23. Photography – key tools <ul><li>Digital Camera </li></ul><ul><li>Photo editing software (e.g. www.pixlr.com , http://picasa.google.com/ ) </li></ul><ul><li>Gallery/Upload Sites (e.g. www.flickr.com ) </li></ul><ul><li>Microblogging Photos (e.g. www.twitpic.com ) </li></ul><ul><li>Printing Photos </li></ul><ul><li>Photobooks (e.g. www.lulu.com , www.blurb.com ) </li></ul>
  24. 24. Audio – key tools <ul><li>Digital Recorder (e.g. Xoom, Edirol) </li></ul><ul><li>Audioblogging (e.g. www.audioboo.com ) </li></ul><ul><li>Audio Editing (e.g. Audacity) </li></ul><ul><li>Storing audio (e.g. Myspace, Soundcloud, Archive.org) </li></ul><ul><li>Podcasting (e.g. iTunes, Odeo) </li></ul><ul><li>Online Radio (e.g. http://www.commedia.org.uk/) </li></ul>
  25. 25. Video – Key Tools <ul><li>Video Camera (e.g. Flip, Kodak Zi6) </li></ul><ul><li>Video Editing Software </li></ul><ul><li>Video Hosting (e.g. Youtube, Blip.tv, Vimeo) </li></ul><ul><li>Live streaming video (e.g. Ustream, Livestream) </li></ul><ul><li>Podcasting (e.g. iTunes, Odeo) </li></ul><ul><li>Online Radio (e.g. http://www.commedia.org.uk/) </li></ul>
  26. 26. 3D & Virtual Environments <ul><li>Second Life </li></ul><ul><li>Machinima </li></ul><ul><li>Digital Art </li></ul><ul><li>Augmented Reality </li></ul><ul><li>Motion Capture </li></ul><ul><li>www.futureeverything.org – Future Everything festival </li></ul><ul><li>www.andfestival.org.uk - AND Festival </li></ul>
  27. 27. Some General Points <ul><li>What’s right for your project? </li></ul><ul><li>Have you already got content? (e.g. photos of past events) </li></ul><ul><li>Have you the skills/equipment you need? </li></ul><ul><li>Is your website able to cope with rich media? Or do you need to use a 3 rd party? </li></ul><ul><li>How do you judge whether its been successful or not? </li></ul><ul><li>Remember copyright issues, but don’t use them as an excuse for not doing something! </li></ul>
  28. 28. Understanding Video Online – Alan Holding
  29. 29. Coffee
  30. 30. Workshop 3: Using Rich Media for Engagement <ul><li>Decide on your arts project and give it a name </li></ul><ul><li>Why do you think a video will be useful? Who is it aimed at? </li></ul><ul><li>How do you plan to: film it, edit it, distribute it </li></ul>
  31. 31. Q&A
  32. 32. Learning Objectives <ul><li>Provide an understanding of Web 2.0 and social media </li></ul><ul><li>Introduction to a number of useful social media applications </li></ul><ul><li>Create an awareness of good practice in digital engagement through examples and case studies </li></ul><ul><li>Know how to plan a digital engagement plan for a project </li></ul><ul><li>Be aware of the issues around using digital tools safely and effectively </li></ul><ul><li>Understand how to integrate digital engagement with other engagement activities </li></ul>
  33. 33. Thanks. <ul><li>Adrian Slatcher, [email_address] @adrianslatcher on Twitter </li></ul>Date 4th November 2009

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