The Practice Administrators Role in Acquisition and Integration
MGMASEMINAR SERIESJUNE 21-23 BALTIMOREBoost your practice performancewith the MGMA Seminar Series.Save up to $150 when you register by April 26!
June Seminar Series Maximum results. For three days this June we’ve secured the most highly regarded industry experts to lead seminars on multiple topics — all in one convenient location. You can choose from one, two or three of the seminars – one per day – over the three days. You decide what best meets your needs. Each seminar is focused on providing practical, actionable solutions you can put into effect as soon as you return to your office. Bring additional colleagues from your office to share in the learning. You’ll enjoy maximum results. Register today. Schedule at a glance June 21 – Mastering Medical Practice Staffing and Revenue Optimization June 21 – The Critical Steps to Leveraging Evidence-based Management in Healthcare June 22 – Mastering Patient Flow: Train Your Office for Success“These ‘seminars’ June 22 – Alignment Options in an Era of Accountable Carewere the best June 22 – EHR Selection and Implementation: Select and Implement the Best System for Your PracticeI’ve attended ... June 23 – EHR Optimization: Improving Your EHR System and Positioning Yourthe content was Practice for the Future June 23 – The Practice Administrator’s Role in Acquisition and Integrationappropriate,timely and well-presented.” Attend all three days and save $150 when you register by April 26. Kathy Teston practice administrator Women’s Medical Center About MGMA-ACMPE MGMA-ACMPE is the premier association for professional administrators and leaders of medical group practices. In 2011, members of the Medical Group Management Association (MGMA) and its standard-setting division, the American College of Medical Practice Executives (ACMPE), voted to merge to form a new association. Since 1926, the Association has delivered networking, professional education and resources, political advocacy and certification for medical practice professionals. The Association represents 22,500 members who lead 13,200 organizations nationwide in which some 280,000 physicians provide more than 40 percent of the healthcare services delivered in the United States.2 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.
Location and pricingSeminar location and lodgingStandard guestrooms are $195 per night for single or double occupancy plus 15.5percent state and local taxes. Early cut-off for the group rate is June 8, 2012.Reserve your hotel room earlyMGMA-ACMPE has reserved a block of rooms until Friday, June 8, 2012. After thisdate, reservations at the group rate will be accepted on a space-available basis only.Please note that if the room block fills prior to the cut-off date, we may not be ableto procure more rooms at the group rate.For room reservations, call toll-free 1.800.325.3535. Identify yourself as an attendeeof the MGMA June 2012 Seminar Series at the time of reservation in order to receivethe special rate. A first night’s deposit, by check, cash or credit card, including tax,must accompany all reservation requests. Sheraton Inner Harbor Hotel 300 South Charles Street Baltimore, MD 21201 Phone: 800.325.3535Save up to $150 when you registerfor three days of education by April 26.Register on or before April 26Member: $399 per seminarNonmember: $499 per seminarRegister after April 26Member: $449 per seminarNonmember: $549 per seminar Bring a colleague and save even more! Save $100 on each additional registrant from your practice. Call toll-free 877.275.6462 to register at the same time.Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout. 3
Mastering Medical Practice Staffing and RevenueOptimization Thursday, June 21 ■ 7:30 am-3:45 pm Do you have the right staff doing the right things at the right time? Have you optimized your billing processes to ensure success? Best-selling author and popular speaker Deborah Walker Keegan has packed her most successful staffing and business strategies into a one-day seminar in which you’ll learn how to master the most common staffing and business office challenges. Keegan will share innovative staffing strategies for your medical practice to optimize patient access and practice efficiency. She’ll explain the industry’s bestDeborah Walker Keegan, PhD, practices to improve your revenue cycle management processes and help you avoidFACMPE, president, Medical the potholes in the road to getting paid. Included in this information-rich sessionPractice Dimensions Inc., is an action plan for initiating performance improvement measures as soon as youArden, N.C. return to the office.Walker Keegan, PhD, FACMPE, is anationally recognized consultant,keynote speaker and author. She isknown for her dynamic, educationaland high-energy presentation style, “Dr. Keegan was a very good presenter. Sheand her seminars and books arerich with real-life case material to gave me information that is relevant to myenhance learning. They are packedfull of tools and techniques that practice and circumstances.”are relevant and practical in today’shealthcare environment.Publications by the speaker This seminar will provide you with Who should attend: Medical practice the knowledge to: administrators, finance managers/ ■ Meet staffing challenges head on administrators, billing office managers and determine if the right staff are and anyone who supervises, hires or doing the right things at the right trains back office personnel time Prerequisites: A fundamental ■ Create a synchronized, patient- knowledge of medical group practice focused, innovative care team that management, billing and staffingItem 8262 works to support both the physicianMember: $89 Career level: Basic to Intermediate and the patientNonmember: $129 ■ Optimize back-end billing and Delivery method: Group-live business processes to enhance Credit hours: revenue, including account follow- ACMPE – 6.75 credit hours up, payment posting and denial CPE – 8 contact hours management Item: 12NSK ■ Recognize and use key billing benchmarks for improved collectionsItem 8079Member: $82Nonmember: $128 Attendees of this seminar may also wantSave 20% to attend Friday’s Mastering Patient FlowBuy any of Walker Keegan’s books seminar, page 6.on site and save 20%.4 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.
The Critical Steps to Leveraging Evidence-based Management in HealthcareThursday, June 21 ■ 8:00 am-4:00 pmFrom strategic planning to contract negotiations, from leasing office space toscheduling patients, each and every day we make decisions that directly reflect ourmanagement abilities and influence our organizations’ futures. For many practiceadministrators and executives, this determines our effectiveness and solidifies ourphysicians’ trust — or distrust — in us.Depending on the evidence, in the form of data and facts, we can significantlyincrease the probability that our decisions will result in positive managementoutcomes. In this one-day skill-building seminar, data analyst and statistician Frank Frank Cohen, MBB, MPA,Cohen will use case studies and hands-on tools to present the case for evidence- senior analyst,based management and its value in managing your practice’s day-to-day operations. The Frank Cohen Group LLC, Clearwater, Fla.Attendees will have the opportunity to submit their data for use during the seminarto further enhance their learning experience. Cohen is principal and senior analyst for The Frank Cohen Group, LLC. He is a certified Black Belt inThis seminar will provide you with Who should attend: Administrators Six Sigma and a certified Masterthe knowledge to: of medical group practices, chief Black Belt in Lean Six Sigma. As a financial officers, certified public consultant and researcher, his areas■ Explain the principles of evidence- of expertise include data mining based management accountants, business accounting and analysis, predictive modeling, professionals, physicians or physician applied statistics and evidence-■ Apply basic analytics to improve executives, operations managers and based decision support. Cohen is the practice processes business office managers author of several books, including■ Use evidence-based decision making his newest, Lean Six Sigma for the Prerequisites: A fundamental in your practice Medical Practice: Improving Profits knowledge of medical group practice by Improving Processes. Cohen■ Describe how to use the Plan-Do- management has participated in and published Study-Act (PDSA) methodology as numerous articles and studies, Career level: Intermediate a deployment platform to manage and trained thousands of certified project implementation Delivery method: Group-live public accountants, physicians, administrators and other healthcare Credit hours: professionals in the techniques used ACMPE – 6.25 credit hours to conduct comprehensive medical CPE – 7.5 contact hours practice analyses. Item: 12NSJ Publication by the speaker“Very charismatic and engaging It Item 8187 Member: $72for the entire session.” Nonmember: $89 Save 20% Buy a copy of Cohen’s book on site and save 20%.Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout. 5
Mastering Patient Flow:Train Your Office for Success Friday, June 22 ■ 7:30 am-3:45 pm As reimbursement declines and costs escalate, there’s no better time than now to focus your efforts on improving practice operations. This one-day seminar is packed with best practices on improving patient flow, including the front office, telephones, scheduling and clinical operations. Learn the basics of improving your practice operations and leave with examples of applications that work. This one-day seminar is filled with ways to enhance customer service; anyone interested in increasing practice efficiency and productivity whileElizabeth W. Woodcock, MBA, simultaneously improving customer service should not miss it.FACMPE, CPC, principal, Woodcock Back by popular demand, Woodcock will serve as your personal guide and trainer& Associates, Atlanta as she teaches you strategies to improve those practice operations that lead to aWoodcock is a professional healthier bottom line for your medical practice. Included in this information-richspeaker, trainer and best-selling session is an action plan for initiating performance improvement measures as soonMGMA author specializing in as you return to the office.medical practice management.She has focused on medicalpractice operations and revenuecycle management for 20 years. “[This seminar] will no doubt change myCombining innovation and analysisto teach practice operations, she has way of managing our clinics forever!”delivered numerous presentations atregional and national conferences.She has authored several best-sellingpractice management manuals andtextbooks. This seminar will provide you with Who should attend: Physicians,Publications by the speaker the knowledge to: practice administrators, chief operating ■ Anticipate how market dynamics officers, office managers, operations will change patient expectations directors and front office supervisors. regarding patient flow Physician/administrator teams are encouraged to attend together for ■ Streamline front-office operations added impact. ■ Provide stellar customer service to improve patient satisfaction and Prerequisites: None loyalty Career level: Basic-IntermediateItem 6636 ■ Get a grip on the telephones Delivery method: Group-liveMember: $65Nonmember: $102 ■ Reduce appointment no-shows Credit hours: ■ Improve your practice’s efficiency ACMPE – 6.75 credit hours CPE – 8 contact hours Item: 12NSLItem 8253Member: $79Nonmember: $129 Attendees of this seminar may also want to attend Thursday’s Mastering Medical PracticeSave 20% Staffing and Revenue Optimization, page 4.Buy any of Woodcock’s bookson site and save 20%.6 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.
Alignment Options in an Era of Accountable CareFriday, June 22 ■ 8:00 am-4:00 pmThe move to more integrated care delivery systems is growing throughout thecountry, driven by evolving payment systems, financial pressures, healthcare reformand other trends. As a result, varied provider/system relationships are increasinglycommon. In this seminar, our expert faculty will share structural options available tomedical practices and the key legal, governance, financial, compensation, businessand operations essentials required to ensure success.Focused breakout sessionsThis one-day seminar will explore key themes that address your current interests: Deborah Walker Keegan, PhD,■ Accountable care systems: today and tomorrow FACMPE, president, Medical Practice Dimensions Inc.,■ Physician-to-physician alignment strategies Arden, N.C.■ Physician-to-physician hospital alignment integration Walker Keegan, PhD, FACMPE, is aThe faculty will dive deeper into each alignment model and provide a framework to nationally recognized consultant,develop strategy, address key structural issues and options. keynote speaker and author. She is known for her dynamic, educational and high-energy presentation style, and her seminars and books are rich with real-life case material toThis seminar will provide you with Who should attend: Medical enhance learning. They are packedthe knowledge to: practice executives, administrators, full of tools and techniques that■ Understand accountable care and managers and physician executives in are relevant and practical in today’s care coordination medical groups and other healthcare healthcare environment. organizations who are considering the■ Understand the forces driving formation of a closer relationship with physician-physician and physician- hospitals, health systems, physicians hospital integration and/or medical groups■ Help leaders apply a systematic approach to strategy development Prerequisites: A basic understanding of healthcare trends and operations; and evaluating alignment and an interest in learning more about integration options consistent with emerging alignment and integration strategic objectives strategies■ Assess alternative structures and strategies for physician-physician Career level: Intermediate to and physician-hospital alignment, advanced including benefits and challenges Delivery method: Group-live Bruce Johnson, JD, MPA, shareholder, Polsinelli Shughart,■ Understand essential legal issues Credit hours: Denver and regulatory compliance issues associated with alternative ACMPE – 6.25 credit hours Johnson brings both legal and structures CPE – 7.5 contact hours management perspectives to healthcare-related legal issues.■ Consider alternative approaches Item: 12NSI His 20-plus years of experience to key relationship components, as a healthcare attorney and including governance and decision consultant with the Medical Group Management Association making, financial and business Health Care Consulting Group arrangements, compensation, includes providing representation quality and care coordination and services to medical groups, hospitals, academic practice plans and other healthcare enterprises in a variety of operational, regulatory and transactional matters.Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout. 7
EHR Selection and Implementation: Select andImplement the Best System for Your Practice Friday, June 22 ■ 7:30 am-3:15 pm If you have not started to take advantage of the operational and financial benefits of an EHR system, including the American Recovery and Reinvestment Act (ARRA) incentive payments, now is the time. Learn from industry-leading expert Rosemarie Nelson the pitfalls facing physician practices during the EHR selection and implementation process and the key elements for success in these endeavors . Come away from this one-day seminar with the knowledge and tools to position your practice for success.Rosemarie Nelson, MS, principalconsultant, MGMA Health CareConsulting Group, Syracuse, NY This seminar will provide you with Who should attend: Medical practiceNelson’s experience as a medical the knowledge to: administrators, project managers,office manager and in information information technology staff,technology, combined with her ■ Examine how meaningful use requirements will influence the physicians and nonphysician providersyears of consulting to physicians andpractice professionals, gives her a EHR selection and implementation Prerequisites: Your practice shouldunique insight into the needs and process be interested in selecting andchallenges facing today’s physicians implementing an EHRand the future for medical practices. ■ Assess options in the vendor contract process Career level: Beginner to Intermediate ■ Review milestones of a successful Delivery method: Group-live EHR project ■ Examine the role of the physicians Credit hours: in the selection and implementation ACMPE – 6.25 credit hours process CPE – 7.5 contact hours ■ Identify the elements of an EHR Item: 12NSN implementation plan ■ Examine the process of managing an EHR implementation planAdditional resources from MGMA Attendees of this seminar may also want to consider Saturday’s EHR Optimization seminar,Item 6805 page 9.Member: $56Nonmember: $65Save 20%Buy any MGMA bookon site and save 20%.8 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.
EHR Optimization: Improving Your EHR System and Positioning Your Practice for the FutureSaturday, June 23 ■ 7:30 am-3:15 pmThe journey to the perfect EHR system is never complete. New technologies, new staffand new regulations all influence how EHR systems operate. This one-day seminaraddresses the day-to-day issues EHR managers face and will help you take advantageof the new opportunities that await. Gain insight on best practices to continuallyimprove your EHR system while meeting meaningful-use requirements. Learn aboutthe new opportunities healthcare reform presents to practices with EHR systems andhow you can take advantage of them. Cynthia (Cindy) L. Dunn, RN, FACMPE, independent consultant, MGMA Health Care ConsultingThis seminar will provide you with Who should attend: Medical practice Group, Cocoa Beach, Fla.the knowledge to: administrators, project managers, administrators, information technology Dunn has 33 years of experience■ Prepare your practice for in healthcare, including 25 years in meaningful use staff, physicians and consultants who management, 18 years as the are looking to optimize their current administrator of two private medical■ Evaluate the EHR health of your EHR systems practices and six years in nursing practice Prerequisites: Healthcare professional management for a hospital-owned■ Diagnose EHR productivity and who have implemented an EHR system physician practice. Dunn offers workflow issues clients practical and efficient in their practice solutions utilizing technology in both■ Apply continuous-improvement business and clinical management. principles to the Career level: Intermediate She is well-versed in evaluating EHR system Delivery method: Group-live workflow processes and assisting with the operational redesign■ Examine the opportunities for Credit hours: necessary for successful technology sharing clinical data, including ACMPE – 6.25 credit hours implementation. accountable care organizations CPE – 7.5 contact hours (ACOs), patient-centered medical homes (PCMHs) and pay for Item: 12NSM performance, and their impact on the bottom line Dunn and Kosiorek received a “good/excellent” rating from 92 percent of attendees at their most Derek Kosiorek, CPEHR, CPHIT, consultant, MGMA Health Care recent seminar. Consulting Group, Eagan, Minn. Kosiorek has more than a decade of experience working with technology in healthcare and has worked closely Attendees of this seminar may also want with large and small practices across the country. He has experience with a to register for Friday’s EHR Selection and wide variety of practice management Implementation seminar, page 8. and EHR systems. Kosiorek has a detailed understanding of every aspect of technology for ambulatory healthcare providers.Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout. 9
The Practice Administrator’s Rolein Acquisition and Integration Saturday, June 23 ■ 7:30 am-3:15 pm In today’s rapidly changing healthcare industry, alignment between physician practices and hospital systems through employment continues to grow as a viable option. The practice administrator can serve a pivotal role in facilitating the successful alignment and future success between his/her practice and a health system. This one-day seminar will provide an interactive learning experience and specific tools to guide the practice administrator through the successful transition of the medical practice and his/her role within the new system.Ann McFarland, FACMPE, directorof operations, Southwind,a division of The Advisory Board, This seminar will provide you with Who should attend: MedicalHelena, Mont. the knowledge to: practice executives and administrators, ■ Articulate the role of the managers who have been approachedMcFarland’s professional backgroundincludes more than 25 years of administrator during acquisition or are in the process of integrating withprogressive senior management discussions an integrated health system, thoseresponsibility in single- and multi- who are interested in learning the skillsspecialty physician group practices, ■ Provide a step-by-step due diligence necessary to thrive in integrated healthphysician practice management process to follow during negotiations systemscompanies and physician/hospital ■ Identify additional management/integrated systems. McFarland’s administrative skills required for Prerequisites: Familiarity with basicprimary responsibilities include success in an integrated delivery medical group management principles;creating and implementing an interest in the medical practicegovernance and administrative system executive’s role in the integrationstructures for newly formed and ■ Provide tools to assess current skill process and integrated health systemevolving physician organizations levels and the resources available towithin institutions throughout the Career level: Intermediate develop or improve skills as requiredUnited States. by the new role Delivery method: Group-live ■ Incorporate insights from case Credit hours: studies of specialty and primary- care practices that have joined an ACMPE – 6.25 credit hours integrated delivery system CPE – 7.5 contact hours Item: 12NSASherry Gentry, FACMPE, seniorconsulting director, Southwind,a division of The Advisory Board,Helena, Mont.Gentry has more than 25 years ofprogressively sophisticated physicianpractice management experience ina variety of organizations, including Ensure that yourprivate physician practice, hospital-based and physician-based systems.As a consultant, she currently transition to a healthfocuses on medium- to long-terminterim practice management system is successful.assignments as well as practiceassessments, acquisitions andintegration projects.10 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.
General informationAir transportation Special assistanceThe closest airport to the seminar MGMA-ACMPE takes steps to ensurelocation is Baltimore Washington that no individual with a disability isAirport (BWI), which is approximately excluded, denied services, segregatednine miles from hotel. or otherwise treated differently than other individuals becauseShuttle service of the absence of auxiliary aids orWether you’re traveling alone or with services. If you need any auxiliarya colleague, Sheraton Inner Harbor aids or services identified in theHotel recommends booking shuttle Americans with Disabilities Act, calltransportation through shuttlefare. the MGMA Meetings and Conferencescom or 1.800.Bluevan. The current Department toll-free at 877.275.6462,fares vary and start at $17 one way. ext. 1875, before your arrival.Taxi Continuing education creditTaxi rates start at $30 from the These seminars have been approved forBaltimore Washington Airport each continuing education credit from theway. Starting rates do not include American College of Medical Practiceadditional baggage or passenger fees. Executives (ACMPE), and continuingPrices are subject to change. professional education (CPE). PleaseRental car and local attendees visit mgma.com/JuneSeminarSeries for more information.Sheraton Inner Harbor Hotel offersdaily valet parking for $32 per day plus Relevant content. Top-quality6 percent applicable taxes and daily presenters. Our guarantee.self-parking for $25 per day plus 6 Your professional growth is the goalpercent applicable taxes for registered of every MGMA seminar. If yourguests. Prices are subject to change. seminar experience does not meet your expectations, please let us know within 30 days. We will provide full credit for another seminar of equal or lesser value, or issue a full refund. For complete details on how to register, where to stay, education sessions, membership and continuing education credit, visit mgma.com/JuneSeminars or call toll-free 877.275.6462, ext. 1888.Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout. 11
PRSRT STD U.S. POSTAGE PAID 104 Inverness Terrace East DENVER, CO Englewood, CO 80112-5306 PERMIT NO. 2250Save up to $150 when you register for three days of education by April 26Seminar SeriesJune 21-23BaltimoreRegister today at mgma.com/JuneSeminars Scan this code with your smartphone to visitEnter promo code SEM12BR02 at checkout mgma.com/JuneSeminars.