Information Architecturein the BushThe Big 5 of IAMisty Weaver@meaningmeasure
Navigation
How are customers like elephants?
They choose their own paths…
User Research
How are customers like predators?
They can be elusive…
Findability
Think of a Robot
How are Robots like Predators?
They only succeed 30% of the time…
Labels & Groups
How are words like Buffalos?
They don’t always mean what youthink they mean …
Responsibility
Why is good content like a rhinoceros?
It’s rare
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Misty Weaver Information Architecture in the Bush

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A quick talk on 5 key aspects of Information Architecture as described by the Big 5 animals I encountered while on Safari at Kruger National Park.

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Misty Weaver Information Architecture in the Bush

  1. 1. Information Architecturein the BushThe Big 5 of IAMisty Weaver@meaningmeasure
  2. 2. Navigation
  3. 3. How are customers like elephants?
  4. 4. They choose their own paths…
  5. 5. User Research
  6. 6. How are customers like predators?
  7. 7. They can be elusive…
  8. 8. Findability
  9. 9. Think of a Robot
  10. 10. How are Robots like Predators?
  11. 11. They only succeed 30% of the time…
  12. 12. Labels & Groups
  13. 13. How are words like Buffalos?
  14. 14. They don’t always mean what youthink they mean …
  15. 15. Responsibility
  16. 16. Why is good content like a rhinoceros?
  17. 17. It’s rare

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