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Intro to Yelp! Mcom42 - IMC Monthly


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IMC Monthly - Information Made Convenient

This is a presentation that explains Yelp as a marketing tool for business. We outline the pros and cons of use of Yelp and some of the opportunities and risks associated with it.


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Intro to Yelp! Mcom42 - IMC Monthly

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  2. 2. Me,<br />& My Business!<br />An IMC Monthly Presentation<br />Morgan Davis<br />0ct. 7th/2011<br />Images legally taken from & Creative Commons image Search<br />
  3. 3. What is YELP?<br />
  4. 4.
  5. 5. The first review was submitted to Yelp on <br />October 12, 2004, Katherine W. wrote: <br />"dirt cheap, good falafels.“<br /> By May 2008, 10 million unique visitors <br /> arrived each month. <br /> On June 27, 2011, 32,425 reviews were added to Yelp in one 24- hour period.<br />(<br />
  6. 6. Engaging platform<br />Brand Advocates<br />Contributes to local online community<br />Mobile Apps.<br />Advertising<br />How YELP can HELP<br />
  7. 7. Awful reviews<br />SCAMMERS and fake reviews<br />Angry response to reviews by businesses<br />YELP sales practices (accused)<br />Disgruntled patrons and employees<br />Difficulty removing a review<br />How YELP HURTS<br />
  8. 8. Write reviews and become an influencer<br />Follow local influential reviewers<br />Measure and understand analytics<br />Know where your reviews are coming from<br />Encourage reviews<br />Engage or pioneer the local YELP community<br />Google Places and Google+<br />Insights and Advice<br />
  9. 9. Write a review of the Student Association on Yelp and follow us on FB and Twitter.<br /><br />@SAvoiceSLC<br />I will follow and retweet (at least once) anyone that writes a review on the SA YELP page! #gotklout?<br />You YELP me & I’ll help you<br />
  10. 10. Thanks a bunch! Questions?<br />Be sure to connect with me! @Morgan_KEC,<br /><br />