Dummies guide to producing YouTube videos. All you need to know about web video as a marketing professional. By : Kris Borgraeve / TV and web video journo

2. Web video marketing
Dummies guide to producing YouTube
videos.
All you need to know about web video
as a marketing professional.*

3. *Kris Borgraeve / TV and web video journo

4. Today
What makes an online video good/great?
Journalism and storytelling as a toolbox.
Platforms and ways to market video.
A few case studies to inspire you.
Start using video for marketing now.

5. What makes an
online video
good / great ?

6. Good...great?
Most viewed ?

7. Good...great? Support the brand

8. Good...great? Impact, result, goals.

9. Good...great? Impact, result, goals.

10. Online video
Vlogs are part of a marketing strategy

11. Formats
Online video isn’t a format
It’s a distribution method / platform
All formats are allowed

12. What’s in it for me?*
as a marketing professional*
Choose the right format
Choose the right professionals
Choose the right distribution platform

13. Journalism and storytelling
as a toolbox

14. Journalism
How to reach credibility?
I WANT YOU
TO BELIEVE
MY STORY

15. Online video
Which one do we trust most?

16. Journalism
How to reach your audience?
I WANT YOU
TO WATCH
THE WHOLE
VIDEO

17. Journalism
The attention span
90”

18. Journalism
The people who tell the story create
an atmosphere of trust

19. Journalism
Your own news videos
using the news idiom
90” attention span

20. Journalism
Use the power of storytelling
and information to market
your ideas

21. Journalism The storytelling toolbox
filming/editing interview host
voice over graphics music
skype download iPod/iPhone

22. VJ’s or video journalists
All-in-one
camera operator
video editor
interviewer/journalist
host/personality
voice over
graphic designer
audio producer/music
publisher/video conversion

23. VJ’s or video journalists
Train your own team (in house)
http://www.pullitzercenter.org/

24. VJ’s or video journalists
Train your own team (in house)

25. Marketing suppliers
in 2000

26. Marketing suppliers
in 2010

27. What’s in it for me?*
as a marketing professional*
Use the power of credibility
Be aware of multimedia journalism
VJ’s : save on your marketing budget

28. Platforms and
ways to market
your video

29. How to market your video?
YouTube : 2nd largest search engine
HD quality
search results, captions, interactive video

30. How to market your video?
YouTube channels

31. How to market your video?
http://video-creativity.blogspot.com/

32. How to market your video?
http://www.youtube.com/moderator

33. How to market your video?
Twitter : use tags, share with peer group
real-time search = your advantage
followers = your audience

34. How to market your video?
Facebook = another avenue to be seen
Your personal network is interested
Facebook page + video = a channel

35. How to market your video?
Corporate Video Channels

36. What’s in it for me?*
as a marketing professional*
Use the main platforms : YT, FB, TW
Build a video website / channel
Integrated storytelling = web+video
Video-Blogpost-Facebookpage-Twitter

37. A few case studies

38. A few case studies
http://www.europdnews.com/

39. What’s in it for me?*
as a marketing professional*
Journalism = marketing ideas or concepts
Video sites increase click-through rates
One video source, various outputs

40. Start using video now
iMovie
Mac Book Pro
Sennheiser
transmitter
microphone
Final Cut Express
Final Cut Pro
Sony HDV camera
Lightweight tripod

41. Start using video now
iMovie
iPod Touch HD video

42. www.themultimediainstitute.com
regular video advice for marketing experts
spread the word about the available tools

43. content from Brussels, Capetown, Perth
training opportunities for multimedia
journalists / producers
direct link to real business environment

45. What’s in it for me?*
as a marketing professional*
Workshop/training for online video
Starting 1st October in CBD Perth
training@themultimediainstitute.com

46. www.themultimediainstitute.com