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Making your library promotion pop

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Making your library promotion pop

  1. 1. April Aultman Becker Education Coordinator, Senior Librarian Research Medical Library UT MD Anderson Cancer Center
  2. 2. • Learn about and view examples of basic design principles • Identify processes used to create designs • Explore practical design tools • Demonstrate examples of successful design • Practice revising a handout using the information provided in the webinar • Discuss the importance of consistency in design across platforms • Recommend favorite design resources
  3. 3. • Difference • Creates dominance • Space • Color • Text • Position
  4. 4. by Vivienne Houghton, Web Services Librarian, Health Sciences Library, University of Colorado Denver
  5. 5. • Group like items together • Creates unity • White space
  6. 6. http://asm201.wordpress.com/magazine-cover/
  7. 7. by Tracie Frederick and the librarians at the Scientific Library, Frederick National Laboratory for Cancer Research
  8. 8. • Every item has a visual connection • Gives order, sophistication • Grid
  9. 9. http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
  10. 10. by Karen Gau, Research and Education Librarian, Tompkins-McCaw Library, VCU Libraries
  11. 11. • Reusing an element • Consistency • Creates a pattern
  12. 12. http://www.ashfordtraining.co.uk/news/3/25/Pets-at-Home/d,box1-news-detail.html
  13. 13. by Kristi Kohl, Reference/Electronic Resources/Web Librarian, Magle Library of Centenary College
  14. 14. http://librariandesignshare.org/
  15. 15. • Look around for trends • What do you like? • What don’t you like?
  16. 16. http://www.fromupnorth.com/best-of-2012-graphic-design/ http://www.behance.net/gallery/Target-Design-Ads/1398479 http://lovelypackage.com
  17. 17. http://designobserver.com/50Books50Covers/2012winners.html http://flavorwire.com/334298/the-best-designed-book-covers-of-2011 http://juliemfrey.com/New-York-Times-Magazine-Covers
  18. 18. http://mentalfloss.com/ http://www.londonlibrary.co.uk/ www.allmodern.com http://dp.la/
  19. 19. http://chasemor.wordpress.com/2010/11/30/on-to-bad-graphic- design/ http://susanparadis.wordpress.com/2009/07/31/designing- printed-material-for-piano-studios-part-3/ http://rpt446.blogspot.com/2011/08/5-examples-of-good-bad- package-design.html http://www.typeforyou.org/2013/03/02/comic-sans-strikes- once-more-as-holy-font/
  20. 20. http://www.zazzle.com/orange_gray_modern_star_fireworks_sparkle_ball_invitation-161376314469202045
  21. 21. • Location of design • Purpose • Audience
  22. 22. • Prototypes • Trusted source • Democratizing design • Know what you want
  23. 23. • Microsoft tools • Cross-platform • Learning curve
  24. 24. • Image out • Minimize text • Manipulation • Copyright
  25. 25. http://flirtingwelearning.wordpress.com/2011/10/23/choosing-graphics-for-elearning-photos-vs-clipart/
  26. 26. by Megan Myers, Electronic Services Librarian, Library Network Office/VA Central Office Department of Veterans Affairs, Washington DC
  27. 27. • Use sparingly • Color choice • Color mood
  28. 28. http://thelogocompany.net/blog/infographics/psychology-color-logo-design/
  29. 29. by Jodi Jameson, Instructor and Nursing Librarian, University of Toledo, Health Science Campus
  30. 30. • Use fonts sparingly • Vary sizes • Font psychology
  31. 31. http://blog.crazyegg.com/2013/07/05/psychology-of-fonts-infographic/
  32. 32. by Andrea Wright, Technology Librarian, University of South Alabama Biomedical Library
  33. 33. • Audience and purpose above all • Find inspiration • Use the programs you know and experiment with others • Be aware of font and color psychology • Trade text for images
  34. 34. http://www.walkingpaper.org/960
  35. 35. • Match your look • Match your tone • Purpose
  36. 36. http://www.richlandlibrary.com/
  37. 37. http://myrcpl.ipac.sirsidynix.net/ipac20/ipac.jsp?profile=int&index=.GW&term=&op=Search+Catalog
  38. 38. https://www.facebook.com/RichlandLibrary
  39. 39. https://twitter.com/accessfreely/media/grid
  40. 40. http://www.pinterest.com/richlandlibrary/
  41. 41. http://www.richlandlibrary.com/about/strategic-plan
  42. 42. Colors ColourLovers http://www.colourlovers.com/ Colorzilla http://www.colorzilla.com/ Adobe Kuler https://kuler.adobe.com/create/color-wheel/ Fonts Type Connection http://www.typeconnection.com/ Dafont http://www.dafont.com/ Open Font Library http://openfontlibrary.org/ Font Squirrel http://www.fontsquirrel.com/ Daily Dishonesty http://dailydishonesty.com/ Images Flickr www.flickr.com Morguefile www.morguefile.com Microsoft http://office.microsoft.com/en-us/images/ Wikimedia Commons http://commons.wikimedia.org/wiki/Main_Page The Noun Project http://thenounproject.com/ Design Librarian Design Share http://librariandesignshare.org/ Designspiration http://designspiration.net/ Walking Paper http://www.walkingpaper.org/
  43. 43. Dachis, Adam. “A Non-Designer’s Guide to Typefaces and Layout.” Lifehacker. Accessed August 12. http://lifehacker.com/5899904/a-non+designers-guide-to-typefaces-and-layout Kurt, Lisa. 2013. “Design 101: Design Elements, Part 1.” ACRL Tech Connect. Accessed March 14. http://acrl.ala.org/techconnect/?p=1067. Kurt, Lisa. 2013. “Design 101: Design Elements, Part 2, Typography.” ACRL Tech Connect. Accessed March 14.http://acrl.ala.org/techconnect/?p=1251. Kurt, Lisa. 2013. “What Is a Graphic Design Development Process?” ACRL Tech Connect. Accessed March 14. http://acrl.ala.org/techconnect/?p=694. Reynolds, Garr. 2007. Presentation Zen. New York: New Riders. Reese, Filip. 2012. “That Little C: a quick guide to copyright.” 99 Designs. Accessed September 12. http://99designs.com/designer-blog/2012/02/08/that-little-a-quick-guide-to-copyright/ Shen, Jason. 2013. “Design for Non-Designers.” The Art of Ass-Kicking. Accessed August 12. http://www.jasonshen.com/2013/design-for-non-designers/ Widrich, Leo. “Why Facebook is Blue: The science of colors in marketing.” Buffer. Accessed August 12. http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue Williams, Robin. 2008. The Non-Designer’s Design Book (3rd Edition). San Francisco: Peach Pit.

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