“Strategy and the Internet” revisited
Beyond the Web2.0 hype - From Immaterial to Rematerial
● We are back to 2000, and Michael Porter (Bishop
William Lawrence University Professor, based at
Harvard Business School) said it all:
– The benefits of the Internet make it hard for companies to capture
these benefits as profits
– New Internet technologies will continue to erode profitability by
shifting power to customers
– As all companies come to embrace Internet technology, moreover,
the Internet itself will be neutralized as a source of advantage
– only by integrating the Internet into overall strategy will this
powerful new technology become an equally powerful force
for competitive advantage
The Internet in your Strategy
Open your business - Drive Crowds
The Tough Questions
Beyond business as usual
● How are partners and customers involved in the
● How deep are they engaged in this process?
● Who else has a stake in the company?
● Who else has an impact on the company?
● Which intangible assets should be considered
as part of the company?
● How can I make sense out of all this?
The Secret Sauce
● The Right Toolbox:
– Web, Wikis, Blogs, Profiles, IM/VoIP, Online
Infrastructure, APIs, Mashups, Synchronization
● The Right Implementation:
– User Interaction: how the tools are implemented and
communicated will define the community within your
ecosystem – one size does not fit all
Would you like some help?