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  1. <ul><li>Digitize, Host, Serve & Exploit </li></ul>
  2. Digitize <ul><li>Digitize ALL content 1 time </li></ul><ul><ul><li>Live content is always encoded for max quality and stored </li></ul></ul><ul><ul><li>even if live broadcast is low/mid band </li></ul></ul><ul><li>Including </li></ul><ul><ul><li>Indexing in ISLIP - Full Text & Meta </li></ul></ul><ul><ul><li>Log source location in database </li></ul></ul><ul><ul><li>Integration to Directory Services </li></ul></ul><ul><li>Re-encodable on demand or live for all-bands or new codecs </li></ul>
  3. Digitize - Rules <ul><li>Properties and methods assigned to content </li></ul><ul><ul><li>must be two - way , able to receive from outside systems </li></ul></ul><ul><ul><ul><li>how the content will be promoted </li></ul></ul></ul><ul><ul><ul><li>who has it listed on their site </li></ul></ul></ul><ul><ul><ul><li>enables the system to estimate what resources need to be assigned </li></ul></ul></ul>
  4. Digitize - Business Rules <ul><li>Assign Business Rules to content </li></ul><ul><ul><li>is it PPV, Downloadable, Sampled Only </li></ul></ul><ul><ul><li>Minimum/Maximum Bit Rate </li></ul></ul><ul><ul><li>Geographic Limitations </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><ul><li>Include all Rights Mgmt or Watermarking or Encryption </li></ul></ul></ul><ul><ul><li>Can this be part of Active Directory Rules ? </li></ul></ul>
  5. Digitize - Volume Rules <ul><li>Max usage -bits/users/streams </li></ul><ul><li>Expected Max Usage </li></ul><ul><li>Related Content to support presentation </li></ul>
  6. Digitize - Promotion Rules <ul><li>How will this be promoted </li></ul><ul><li>By who </li></ul><ul><li>Where </li></ul>
  7. Digitize <ul><li>Published availability to all systems </li></ul><ul><ul><li>Internal and External </li></ul></ul><ul><ul><ul><li>Commerce Systems </li></ul></ul></ul><ul><ul><ul><li>Web Sites </li></ul></ul></ul>
  8. Intelligent Encoding <ul><li>Digitize Once requires Inteligent Encoding </li></ul><ul><ul><li>Encoders must be driven by distributed front end systems </li></ul></ul><ul><ul><ul><li>Users can contribute content and define rules </li></ul></ul></ul><ul><ul><ul><li>Customers can provide source content and we complete database </li></ul></ul></ul><ul><ul><li>transport/source independent </li></ul></ul>
  9. Intelligent Encoding - Bus Svcs <ul><li>Business Svcs must adhere to same rules of encoding </li></ul><ul><ul><li>Their system will also drive their workflow process </li></ul></ul><ul><ul><ul><li>Content/Events acquired thru BS must be one touch and drive down stream systems </li></ul></ul></ul><ul><ul><li>I.E. must be able to chinese wall 3rd party content where requested </li></ul></ul><ul><ul><li>B.S. Presentation Manager Systems must integrate to encoding features and support business rules </li></ul></ul>
  10. Host <ul><li>Once entered into the encoding system - sent to Intelligent Hosting </li></ul><ul><li>Hosting System assigns disk storage based on rules </li></ul><ul><ul><li>Higher Expected usage gets higher end storage </li></ul></ul><ul><ul><li>calculates not only storage, but expected max bit throughput </li></ul></ul><ul><li>host needs not only enough storage, but when added to all on attached storage must have enough cpu and network throughput on BOTH pc and networ segment </li></ul><ul><li>System must keep running tabs on box, segment, switch, router, network ! </li></ul>
  11. Host - Realtime Monitors <ul><li>Must monitor all systems and report exceptions back to encoding sys. </li></ul><ul><li>Must age all data based on rules and usage so that prime resources are freed up </li></ul><ul><li>Must be able to introduce new higher end systems in real time </li></ul><ul><ul><li>Servers/Storage and Network </li></ul></ul><ul><li>Must be able to allow manually moving of content while maintaining integrity </li></ul>
  12. Host - Systems Issues <ul><li>Tiering of storage </li></ul><ul><ul><li>MPG2 VoD quality </li></ul></ul><ul><ul><li>MPG1 VOD quality </li></ul></ul><ul><ul><li>Broadband Streaming Quality </li></ul></ul><ul><ul><li>Low/Mid Band Quality </li></ul></ul><ul><li>Each of above has </li></ul><ul><ul><li>Active </li></ul></ul><ul><ul><li>Recent </li></ul></ul><ul><ul><li>Rarely Used </li></ul></ul>
  13. Serving <ul><li>Resource allocation defined by encoding rules </li></ul><ul><li>Each server is object with its own rules </li></ul><ul><ul><li>content is offered based on ability of each server </li></ul></ul><ul><ul><li>content is transient in realtime </li></ul></ul><ul><ul><ul><li>means that links to content must be monitored </li></ul></ul></ul><ul><ul><ul><li>realtime usage monitored to maintain user links </li></ul></ul></ul>
  14. Serving <ul><li>Serving System must be able to initiate new servers </li></ul><ul><li>Must monitor set thresholds and react </li></ul><ul><li>Must be able to introduce new inventory in realtime </li></ul>
  15. User Interfaces <ul><li>Device & Transport Self Configuring (online anywhere) </li></ul><ul><li>Personalization </li></ul><ul><ul><li>User Suggested </li></ul></ul><ul><ul><li>Guide Suggested </li></ul></ul><ul><li>User Program & Presents </li></ul><ul><li>Presentation </li></ul><ul><ul><li>Intelligence in Ram/Asx Files </li></ul></ul><ul><ul><li>XML </li></ul></ul><ul><ul><ul><li>speaks to user client and spiders </li></ul></ul></ul>
  16. Revenue <ul><li>Integration to Yahoo Commerce/Wallet </li></ul>
  17. Real Time Reporting
  18. Work Flow <ul><li>BCST Assigned </li></ul><ul><li>User Assigned </li></ul>