Getting Started with Twitter
( A Guide for Wineries and any other small business)
Shawn McCormick
@UncorkOntario
Shawn@Unc...
Content
• What is Twitter?
• Followers and Following
• What to Tweet
• Replies
• RTs and MTs
• DMs
• Hashtags
• Twitter Ch...
What is Twitter?
• Twitter is what they call a micro-blogging site
• Allows you to build a network of “like-minded” people...
Who Should I Follow?
• It is easy to find people to follow. Just use the Twitter search and search
for terms like:
– Ontar...
Now That You’re
Following
• Twitter, like other Social Media, is about being “social” and
engaging with others
– A continu...
@ Replies
• When someone replies to a tweet, their tweet will start with an
“@” symbol:
– Ex: I tweeted this: “My tongue i...
Retweets (RT & MT)
• A ReTweet (RT) is a way of taking someone else’s message
and sending it to your followers.
• For exam...
DMs (Private Messages)
• Sometimes you want to send a quick tweet to
someone but don’t want everyone to see it
– For examp...
#Hashtags
• The “#” sign is the sign of a hashtag.
• It allows multiple people discussing a topic or
event to follow all o...
Twitter Chats
• Chats are an interesting way of having
a discussion with a lot of people, but it
can be difficult to follo...
Time
• I know you are all thinking: “But doesn’t this take a
lot of time?”
– Yes, but some of the busiest people I know ta...
Time – cont’d
Brian Schmidt, President VQA,
winemaker and all-around farm
hand has made his “Twactor
Tweets” somewhat famo...
Additional Help?
• Anything I can help with?
• Easiest ways to reach me:
– @UncorkOntario (Twitter)
– Shawn@UncorkOntario....
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Twitter Guide for Ontario Wineries

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A little primer on the use of Twitter for those still not sure...

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Twitter Guide for Ontario Wineries

  1. 1. Getting Started with Twitter ( A Guide for Wineries and any other small business) Shawn McCormick @UncorkOntario Shawn@UncorkOntario.com www.UncorkOntario.com July 16, 2013
  2. 2. Content • What is Twitter? • Followers and Following • What to Tweet • Replies • RTs and MTs • DMs • Hashtags • Twitter Chats
  3. 3. What is Twitter? • Twitter is what they call a micro-blogging site • Allows you to build a network of “like-minded” people who may be interested in you, your winery, and your wines. • Allows short (140 character) messages (called “Tweets”) to be sent – Readable by everyone – Unless you lock your account (but why would you want to do that?) • “Tweets” appear on your profile and on the Home page of your “followers” – Followers are people who have expressed an interest in you and your tweets by deciding to follow you
  4. 4. Who Should I Follow? • It is easy to find people to follow. Just use the Twitter search and search for terms like: – Ontario Wine – Wines – NOTL, Prince Edward County, Lake Erie North Shore, etc. • Look at that persons profile and their latest tweets. If it seems interesting, “Follow” them – You can always Unfollow people later if they are not interesting and/or spam your twitter feed with derogatory or boring messages, etc. • Find a few Ontario wine supporters that have public Twitter Lists – Mine is at https://twitter.com/UncorkOntario/lists (“Ontario Wine Tweeps”) – Rick Van Sickle (@rickwine) follows several lists https://twitter.com/rickwine/lists • What do you mean “Who is Rick VanSickle?”? • People will start following you back. Relax. It isn’t creepy, it is normal. (Well most of them are normal)
  5. 5. Now That You’re Following • Twitter, like other Social Media, is about being “social” and engaging with others – A continuous stream of one-way tweets from your account is a good way to lose followers • First build relationships with the people you engage… • Just like in real life you wouldn’t walk up to someone new and start selling to them • Ask questions, respond to others tweets, and RT the good stuff that you see that you think your followers may be interested in • Now mix in your own tweets about what you are doing around the winery, your customers, your staff, and occasionally…your wine! – Try to keep a balance between your messages and engaging others
  6. 6. @ Replies • When someone replies to a tweet, their tweet will start with an “@” symbol: – Ex: I tweeted this: “My tongue in cheek experience with BIG Ontario reds at the Expert’s Tasting #ccovi uncorkontario.com/?p=2214” – Jennifer Hall (@fashionfood) replied to me: “@UncorkOntario I love this” – See how Jennifer’s Tweet started with @UncorkOntario? That means it was directed at me (a reply), and here’s the important point: • I can see it in my feed, because it is an @ reply to me. • Others will only see it if they follow both @fashionfood and @UncorkOntario – There is a way to reply that everyone sees it, and that is to start the reply with something other than the @ symbol. – In our example then, Jennifer could have typed: “.@UncorkOntario I love this” <- The period placed before the @ symbol makes all the difference. Everyone that follows Jennifer will now see this, regardless of whether they follow me or not.
  7. 7. Retweets (RT & MT) • A ReTweet (RT) is a way of taking someone else’s message and sending it to your followers. • For example – I tweet about a great wine I just had from @KarloEstates. Sherry Martin (who runs that account) RTs it to her followers so they see my tweet • Most folks will usually reply to the originator as well • Twitter on mobile devices allows you to “Quote” or “ReTweet”. Quoting allows you to add colour commentary to the RT, as long as the combined message is still <140 characters • A variation of this is a Modified Tweet (MT) where you may need to abbreviate or shorten the original tweet in order to add your commentary • It is courtesy to mark it MT in case you muddle the original context
  8. 8. DMs (Private Messages) • Sometimes you want to send a quick tweet to someone but don’t want everyone to see it – For example, sending your cell number or your home address to a friend • DM stands for Direct Messages – A DM is like a text message on your phone (or a short email). It ONLY goes to the one person intended. No one else can read it.
  9. 9. #Hashtags • The “#” sign is the sign of a hashtag. • It allows multiple people discussing a topic or event to follow all of the conversations that are occurring, even if they are not following the person tweeting – Examples: – #ONWineChat, #WineChat, #BCWineChat, #i4c2013 – #Sens, #Leafs, #Bluejays • Can search hashtags in Twitter Search, OR use a tool like Tweetdeck or Hootsuite to follow the conversation (more on that later)
  10. 10. Twitter Chats • Chats are an interesting way of having a discussion with a lot of people, but it can be difficult to follow just using the twitter Search and having to refresh • Dashboard tools like Hootsuite and Tweetdeck make it much easier to follow an ongoing discussion, scrolling updates in real time. • <Insert shameless plug for #ONWineChat every Wednesday at 10PM>
  11. 11. Time • I know you are all thinking: “But doesn’t this take a lot of time?” – Yes, but some of the busiest people I know take the time to engage with their followers – It only takes a few minutes a couple times a day to check in and see what is new with the people you are following and engage with them • You answer the phone, answer email – Social Media is just another means to talk with your customers & potential customers (not at them)
  12. 12. Time – cont’d Brian Schmidt, President VQA, winemaker and all-around farm hand has made his “Twactor Tweets” somewhat famous as he engages his followers in all aspects of the grape-growing and wine- making at Vineland Estates. I’m pretty sure no one told him this was his job! If Brian can find time to engage, so can you!
  13. 13. Additional Help? • Anything I can help with? • Easiest ways to reach me: – @UncorkOntario (Twitter) – Shawn@UncorkOntario.com (email)

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