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Shoestring budgets


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Shoestring budgets

  1. 1. Shoestring Budgets: Solutions, Tips and Strategies <ul><li>Marisa Peacock </li></ul><ul><li>Silverpoint Web Strategy Workshop </li></ul><ul><li>Tuesday, February 08, 2011 </li></ul>
  2. 2. Web. Social. Mobile. <ul><ul><li>Engage. </li></ul></ul><ul><ul><ul><ul><li>Social Media Platforms </li></ul></ul></ul></ul><ul><ul><li>Interact. </li></ul></ul><ul><ul><ul><ul><li>Location-Based Apps </li></ul></ul></ul></ul><ul><ul><li>Design. </li></ul></ul><ul><ul><ul><ul><li>Online Creation Tools </li></ul></ul></ul></ul>
  3. 3. Free & Easy. <ul><ul><li>Third party apps - many of which can integrate with Schoolsuite </li></ul></ul><ul><ul><li>Freemium tools - basic tool set available for free; upgrade for nominal fee. </li></ul></ul><ul><ul><li>Create generic school-based logins. Keep Google doc with active sites/tools used and passwords. </li></ul></ul>
  4. 4. Be Smart About Your Phone <ul><li>Your best tool is your smartphone </li></ul><ul><li>Apps can simplify, make it easier to post video, photos, updates </li></ul>
  5. 5. Engage: Create Facebook Tabs <ul><li>ShortStackLabs </li></ul><ul><ul><li>Free up to 100 fans </li></ul></ul><ul><ul><li>unlimited widgets </li></ul></ul><ul><ul><li>one user account </li></ul></ul><ul><ul><li>Next level up $5/mo </li></ul></ul><ul><ul><li>up to 2,500 fans </li></ul></ul>
  6. 6. Engage: Manage Conversations <ul><ul><li>Manage conversations on Twitter & Facebook in real time; </li></ul></ul><ul><ul><li>publish updates </li></ul></ul><ul><ul><li>collaborate on responses </li></ul></ul><ul><ul><li>track engagement activity </li></ul></ul><ul><ul><li>analyze campaign results </li></ul></ul>
  7. 7. Engage: Monitor Trends <ul><li>Search for your brand across multiple social </li></ul><ul><li>sources </li></ul><ul><li>Create social media alerts </li></ul><ul><li>Integrate Realtime Buzz Widget </li></ul><ul><li>Monitor trends related to your industry </li></ul>
  8. 8. Engage: Assert Your Authority <ul><ul><li>Answer questions related to your industry, field, or interest </li></ul></ul><ul><ul><li>Share answers with others within your established social networks </li></ul></ul><ul><ul><li>Establish your authority without direct marketing </li></ul></ul>
  9. 9. Interact: Foursquare, SCVNGR, GoWalla <ul><ul><li>Engage with visitors on the go </li></ul></ul><ul><ul><li>Promote tips, offers & </li></ul></ul><ul><ul><li>incentives to frequent visitors </li></ul></ul><ul><ul><li>Create an interactive campus </li></ul></ul><ul><ul><li>tour </li></ul></ul>
  10. 10. Design: Aviary & GIMP <ul><ul><li> Web-based design suite that parallels </li></ul></ul><ul><ul><li> Photoshop; online sharing, saving & </li></ul></ul><ul><ul><li> support </li></ul></ul><ul><ul><li> Downloadable application; PS interface; can open .psds and other similar formats </li></ul></ul>
  11. 11. Design: Issuu, Vuvox & Adobe Rome <ul><li>Web-based apps let you create </li></ul><ul><li>interactive slideshows & media </li></ul><ul><li>Publish reports, presentations </li></ul><ul><li>with embedded audio & video </li></ul><ul><li>Allows users to easily share </li></ul><ul><li>with others </li></ul>
  12. 12. Be Curious. Add Value. <ul><ul><li>Don’t underestimate the power of a Google search </li></ul></ul><ul><ul><li>Use social media as a learning resource </li></ul></ul><ul><ul><li>Take advantage of free support </li></ul></ul><ul><ul><li>Be a beta user. </li></ul></ul><ul><ul><li>Experiment, explore and evolve. </li></ul></ul><ul><ul><li>Use technology to solve problems, add value </li></ul></ul>
  13. 13. Do Big Things. <ul><li>Think from the perspective of the user & meet their needs: </li></ul><ul><ul><li>reader </li></ul></ul><ul><ul><li>consumer </li></ul></ul><ul><ul><li>voyeur </li></ul></ul><ul><li>Find inspiration everywhere. </li></ul><ul><ul><li>what are for-profits doing? </li></ul></ul><ul><ul><li>what do you find engaging? </li></ul></ul>
  14. 14. Thank you! <ul><ul><ul><li>@marisacp51 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>