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How Membership Organizations Can Maximize Social Media


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How can membership organizations leverage social media to engage members online

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How Membership Organizations Can Maximize Social Media

  1. 1. How Membership Organizations Can Maximize Social Media Association of College Honor Societies, Annual Council Meeting February 2013 / @marisacp51 / #ACHS13 Friday, July 19, 13
  2. 2. What is Social Media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Examples: Facebook, Twitter, LinkedIn / @marisacp51 / #ACHS13 Friday, July 19, 13
  3. 3. Why Social Media? Reasons why people use social media: • Stay connected with friends and family 66% • Reconnect with long-lost friends or family 50% • Want to connect with others around a shared hobby or interest 14% • Meet new friends 9% / @marisacp51 / #ACHS13 Source: Pew Internet & American Life Project, Why Americans use social media, November 2011 Friday, July 19, 13
  4. 4. Who Uses Social Media? Facebook Twitter Pinterest Instagram % of internet users 67% 16% 15% 13% Average Age, Demographic 18-29 Women 18-26 urban residents, African-Americans under 50 women college-educated 18-29 African-Americans, Latinos, women urban residents Source: Pew Internet & American Life Project, The Demographics of Social Media Users — 2012, February 2013 / @marisacp51 / #ACHS13 Friday, July 19, 13
  5. 5. Memberships & Social Media 57% of associations are involved in at least one form of social media Of the associations using social media, many indicated that social media has been crucial in getting an association’s name and message out there, and additionally, the use of these forms of real-time service and communication has helped to reinforce an image of the association being active, receptive and responsive to its members. Source: Customer Think, Associations Increasing Use of Social Media for Member Service and Communication, July 2012 / @marisacp51 / #ACHS13 Friday, July 19, 13
  6. 6. Why Associations Should Use Social Media • It’s an extension of your website • Tool for 2-way communication • Channel to deliver information directly to followers • Share & curate content • Promote philosophy, mission and values • Drive web traffic / @marisacp51 / #ACHS13 Friday, July 19, 13
  7. 7. How You Can Get Started • Find your audience. Ask your members what social sites they use • Leverage a closed LinkedIn group to supplement for everything that your association does at your in-person events • Repackage subscription content for outside messaging to showcase your leadership within your industry and encourage others to join • Promote your events on social media • Promote social media engagement during association events • Start a conversation / @marisacp51 / #ACHS13 Friday, July 19, 13
  8. 8. Thanks! @marisacp51 #ACHS13 Friday, July 19, 13