1.
How to Own a Really Big Complex Product<br />Presented by: Mike Cottmeyer<br />

2.
Mike CottmeyerEnterprise Agile Coachmike@cottmeyer.com404.312.1471leadingagile.comfacebook.com/leadingagiletwitter.com/mcottmeyerlinkedin.com/in/cottmeyer<br />

3.
Agenda<br />

4.
Agenda<br />Product Owner Basics<br />

5.
Agenda<br />Product Owner Basics<br />Complex Products in Large Enterprises<br />

6.
Agenda<br />Product Owner Basics<br />Complex Products in Large Enterprises<br />Exploring Product Ownership<br />

7.
Agenda<br />Product Owner Basics<br />Complex Products in Large Enterprises<br />Exploring Product Ownership<br />Managing the Enterprise Backlog<br />

8.
The Product Owner in Scrum<br />

9.
Team<br />

10.
Developers<br />

11.
Testers<br />Developers<br />

12.
Analyst<br />Testers<br />Developers<br />

13.
Analyst<br />PM<br />Testers<br />Developers<br />

14.
Analyst<br />CSM<br />Testers<br />Developers<br />

15.
Product Owner<br />Analyst<br />CSM<br />Testers<br />Developers<br />

16.
The Product Owner in Scrum<br />Creates the PPBL<br />

17.
The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />

18.
The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />

19.
The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />

20.
The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />Represents the customer<br />

21.
The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />Represents the customer<br /><ul><li>Participates in the Scrum meetings</li></li></ul><li>The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />Represents the customer<br /><ul><li>Participates in the Scrum meetings

22.
Inspects the product</li></li></ul><li>The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />Represents the customer<br /><ul><li>Participates in the Scrum meetings

23.
Inspects the product

24.
Changes direction</li></li></ul><li>The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />Represents the customer<br /><ul><li>Participates in the Scrum meetings

25.
Inspects the product

26.
Changes direction

27.
Communicates progress</li></li></ul><li>The Product Owner in Scrum<br />Creates the PPBL<br />Prioritizes the PPBL<br />Elaborates the requirements<br />Communicate vision<br />Represents the customer<br /><ul><li>Participates in the Scrum meetings

28.
Inspects the product

29.
Changes direction

30.
Communicates progress

31.
Terminates the sprint</li></li></ul><li>The Single Wringable Neck<br />

32.
Product Owner is a BIG Job!<br />

33.
Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />

34.
Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />Project Manager… sequence and status<br />

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Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />Project Manager… sequence and status<br />Business Analyst… elaborating requirements<br />

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Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />Project Manager… sequence and status<br />Business Analyst… elaborating requirements<br />Quality Assurance… inspecting outcomes<br />

37.
Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />Project Manager… sequence and status<br />Business Analyst… elaborating requirements<br />Quality Assurance… inspecting outcomes<br />Management… terminating and changing<br />

38.
Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />Project Manager… sequence and status<br />Business Analyst… elaborating requirements<br />Quality Assurance… inspecting outcomes<br />Management… terminating and changing<br />User Experience… usability<br />

39.
Product Owner is a BIG Job!<br />Product Manager… vision and direction<br />Project Manager… sequence and status<br />Business Analyst… elaborating requirements<br />Quality Assurance… inspecting outcomes<br />Management… terminating and changing<br />User Experience… usability<br />Team Member… participates with the team<br />

40.
Owning a Simple Product<br />

41.
User Story<br />Screen<br />User Story<br />Team<br />User Story<br />Report<br />User Story<br />User Story<br />Database<br />User Story<br />User Story<br />

42.
User Story<br />Screen<br />User Story<br />Team<br />User Story<br />Report<br />User Story<br />User Story<br />Database<br />User Story<br />User Story<br />

43.
Owning a Complex Product<br />

44.
Owning a Complex Product<br />

45.
Owning a Complex Product<br />Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

46.
Team 1<br />

47.
Team 2<br />Team 1<br />

48.
Team 2<br />Team 1<br />Team 3<br />

49.
Team 2<br />Team 1<br />Team 3<br />Product<br />A<br />

50.
Team 2<br />Team 1<br />Team 3<br />Product<br />B<br />Product<br />A<br />

51.
Team 2<br />Team 1<br />Team 3<br />Product<br />B<br />Product<br />A<br />

52.
Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

53.
Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

54.
Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

55.
Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

56.
Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

57.
Biller Transactions<br />Fin Inst. Transactions<br />Credit Card Payments<br />ACH Payments<br />Fraud/Risk<br />Identity/ Enrollment<br />SAS<br />SAP<br />Corporate Billing<br />Web<br />IVR<br />Payments<br />Risk<br />Business Intelligence<br />Corporate Financials<br />Partner Communication<br />Bus Intel/ Reporting<br />

58.
Managing the Enterprise Backlog<br />

59.
Epic<br />Epic<br />Epic<br />Epic<br />

60.
Feature<br />Epic<br />Feature<br />Feature<br />Feature<br />Epic<br />Feature<br />Epic<br />Feature<br />Epic<br />

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Team 1<br />User Story<br />Feature<br />Epic<br />User Story<br />Feature<br />User Story<br />Team 2<br />Feature<br />User Story<br />Feature<br />Epic<br />User Story<br />User Story<br />Feature<br />Epic<br />User Story<br />Feature<br />Team 3<br />User Story<br />User Story<br />Epic<br />User Story<br />

62.
The performance of one team can starve Value Creation<br />

63.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />

64.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />

65.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />

66.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 3<br />Feature 2<br />Feature 2<br />Feature 3<br />Feature 2<br />Feature 3<br />Feature 3<br />Feature 2<br />Feature 2<br />Feature 2<br />

67.
Feature 1<br />Feature 1<br />Feature 1<br />3 months<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 3<br />Feature 3<br />Feature 3<br />

68.
Feature 1<br />Feature 1<br />Feature 1<br />3 months<br />Feature 2<br />Feature 2<br />Feature 2<br />6 months<br />Feature 3<br />Feature 3<br />Feature 3<br />

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Feature 1<br />Feature 1<br />Feature 1<br />3 months<br />Feature 2<br />Feature 2<br />Feature 2<br />6 months<br />Feature 3<br />Feature 3<br />9 months<br />Feature 3<br />

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Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />7 months<br />Feature 2<br />Feature 3<br />

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Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />7 months<br />Feature 2<br />8months<br />Feature 3<br />

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Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />7 months<br />Feature 2<br />10months<br />Feature 3<br />

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Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />7 months<br />Feature 2<br />10 months<br />9 months<br />Feature 3<br />

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Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />7 months<br />Feature 2<br />10 months<br />13months<br />Feature 3<br />

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Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />Feature 2<br />Feature 3<br />Feature 1<br />7 months<br />Feature 2<br />10 months<br />13 months<br />Feature 3<br />

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Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />

77.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />

78.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />

79.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />

80.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />

81.
Team 1<br />Team 2<br />Team 3<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 1<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 2<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />Feature 3<br />

82.
Manage the system, identify and elevate constraints<br />

83.
Product Ownership in the Large<br />

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…is a set of organizational capabilities<br />

85.
…not a person!<br />

86.
Context<br />Team 2<br />Team 1<br />Team 3<br />

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Context<br />Coordination<br />Team 2<br />Team 1<br />Team 3<br />

88.
Team 1<br />Team<br />

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Team 2<br />Team 1<br />

90.
Team 2<br />Team 1<br />Team 3<br />Across Teams<br />

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Project<br />Team 2<br />Team 1<br />Team 3<br />Project <br />A<br />

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Portfolio<br />Team 2<br />Team 1<br />Team 3<br />Project <br />B<br />Project <br />A<br />

93.
That get expressed differently depending on your level of scale<br />

94.
Product Owner Capabilities<br />

95.
Product Owner Capabilities<br />Agile as Business Analysis<br />

96.
Product Owner Capabilities<br />Agile as Business Analysis<br />Agile as Engineering<br />

97.
Product Owner Capabilities<br />Agile as Business Analysis<br />Agile as Engineering<br />Agile as Leadership & Coordination<br />

98.
Business Analysis CapabilitiesHelping organizations develop the capabilities to achieve Enterprise Agility<br />Product Development<br />Product Strategy<br />Solution Requirements<br />Develop Product<br />Launch Product<br />Operate and Support Product<br />Understand Needs of the Customer <br />Establish Product Vision<br />Plan Launch <br />Establish Development Environment <br />Support Operations <br />Understand Requirements <br />Develop Product Strategy<br />Define Product Roadmap<br />Coordinate Launch <br />Provide Customer Support<br />Maintain Architecture <br />Integration Testing <br />Manage Product Portfolio <br />Define Business Requirements <br />Support Implementation <br />Coordinate Work <br />Achieve Customer Acceptance <br />Perform Maintenance and Customizations <br />Define Product Backlog <br />Design and Engineer Solution<br />Deploy Product <br />Environment <br />Planning <br />Manage Suppliers <br />Maintain Product Quality <br />Maintain Work Environment<br />Learn from Outside Sources<br />Develop Team<br />Commit To Agility<br />Everyone<br />Engage Stakeholders<br />Ensure Process Adherence<br />Identify and Remove Impediments<br />Ensure Internal Communication<br />Manage Risks <br />Provide Job Training<br />

99.
Engineering CapabilitiesHelping organizations develop the capabilities to achieve Enterprise Agility<br />Product Development<br />Product Strategy<br />Solution Requirements<br />Develop Product<br />Launch Product<br />Operate and Support Product<br />Understand Needs of the Customer <br />Establish Product Vision<br />Plan Launch <br />Establish Development Environment <br />Support Operations <br />Understand Requirements <br />Develop Product Strategy<br />Define Product Roadmap<br />Coordinate Launch <br />Provide Customer Support<br />Maintain Architecture <br />Integration Testing <br />Manage Product Portfolio <br />Define Business Requirements <br />Support Implementation <br />Coordinate Work <br />Achieve Customer Acceptance <br />Perform Maintenance and Customizations <br />Define Product Backlog <br />Design and Engineer Solution<br />Deploy Product <br />Environment <br />Planning <br />Manage Suppliers <br />Maintain Product Quality <br />Maintain Work Environment<br />Learn from Outside Sources<br />Develop Team<br />Commit To Agility<br />Everyone<br />Engage Stakeholders<br />Ensure Process Adherence<br />Identify and Remove Impediments<br />Ensure Internal Communication<br />Manage Risks <br />Provide Job Training<br />

100.
Leadership & Coordination CapabilitiesHelping organizations develop the capabilities to achieve Enterprise Agility<br />Product Development<br />Product Strategy<br />Solution Requirements<br />Develop Product<br />Launch Product<br />Operate and Support Product<br />Understand Needs of the Customer <br />Establish Product Vision<br />Plan Launch <br />Establish Development Environment <br />Support Operations <br />Understand Requirements <br />Develop Product Strategy<br />Define Product Roadmap<br />Coordinate Launch <br />Provide Customer Support<br />Maintain Architecture <br />Integration Testing <br />Manage Product Portfolio <br />Define Business Requirements <br />Support Implementation <br />Coordinate Work <br />Achieve Customer Acceptance <br />Perform Maintenance and Customizations <br />Define Product Backlog <br />Design and Engineer Solution<br />Deploy Product <br />Environment <br />Planning <br />Manage Suppliers <br />Maintain Product Quality <br />Maintain Work Environment<br />Learn from Outside Sources<br />Develop Team<br />Commit To Agility<br />Everyone<br />Engage Stakeholders<br />Ensure Process Adherence<br />Identify and Remove Impediments<br />Ensure Internal Communication<br />Manage Risks <br />Provide Job Training<br />

101.
Agile Expression of Product Ownership<br />

102.
Team 1<br />

103.
Team 2<br />Team 1<br />

104.
Team 3<br />Team 2<br />Team 1<br />

105.
Scrum of Scrums<br />Team 2<br />Team 1<br />Team 3<br />

106.
Product Owner Team<br />Team 2<br />Team 1<br />Team 3<br />

107.
Product Owner Team with<br />Architects<br />Team 2<br />Team 1<br />Team 3<br />

108.
Integration Team<br />Team 2<br />Team 1<br />Team 3<br />

109.
Lean/Kanban Expression of Product Ownership<br />

110.
Projects<br />Analysis<br />Design <br />Build <br />Test <br />Deploy<br />Products<br />Analysis<br />Design <br />Build <br />Test <br />Deploy<br />Products<br />Analysis<br />Design <br />Build <br />Test <br />Deploy<br />Products<br />Analysis<br />Design <br />Build <br />Test <br />Deploy<br />Teams<br />Sprint<br />Sprint <br />Sprint <br />Sprint <br />Sprint<br />Teams<br />Sprint<br />Sprint <br />Sprint <br />Sprint <br />Sprint<br />Teams<br />Sprint<br />Sprint <br />Sprint <br />Sprint <br />Sprint<br />Teams<br />Sprint<br />Sprint <br />Sprint <br />Sprint<br />Sprint<br />Teams<br />Sprint<br />Sprint <br />Sprint<br />Sprint <br />Sprint<br />Teams<br />Sprint<br />Sprint <br />Sprint <br />Sprint <br />Sprint<br />

111.
Alignment and culture trump people, process, and tools<br />

112.
Summary<br />

113.
Summary<br />Product Owners don’t scale<br />

114.
Summary<br />Product Owners don’t scale<br />Common strategies don’t work<br />

115.
Summary<br />Product Owners don’t scale<br />Common strategies don’t work<br />It takes more than one team to deliver value<br />

116.
Summary<br />Product Owners don’t scale<br />Common strategies don’t work<br />It takes more than one team to deliver value<br />By thinking about organizational capabilities<br />

117.
Summary<br />Product Owners don’t scale<br />Common strategies don’t work<br />It takes more than one team to deliver value<br />By thinking about organizational capabilities<br />We can create situationally specific strategies<br />

118.
Mike CottmeyerEnterprise Agile Coachmike@cottmeyer.com404.312.1471leadingagile.comfacebook.com/leadingagiletwitter.com/mcottmeyerlinkedin.com/in/cottmeyer<br />

119.
How to Own a Really Big Complex Product<br />Presented by: Mike Cottmeyer<br />