SlideShare a Scribd company logo

Digital Excellence Training

Digital strategy and competency using online media/content and channels is mandatory for high growth companies. Does your growth strategy include digital excellence? Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience. As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings. LEARN MORE

1 of 15
Download to read offline
Digital Excellence Training
Digital Excellence
Training
All of our training offerings are fully customizable to your
team’s composition of know-how and experience level.
You can modify the schedule and frequency of learning
modules to accommodate shorter sessions - such as lunch
and learns.
You can modify the curriculum to focus on your priority
investments, and where you need near-term help.
• Pricing is per attendee, competitive and aggressive!
• Each 2 Day training module listed at $895.00 per attendee.
• Minimum 4 attendees per session.
Digital Marketing Strategy
Crash Course
This 2-day immersive, modern course covers the core components of
Digital Marketing Strategy – from strategy frameworks to website
anatomy and web analytics.
The emphasis of the course is on grasping a digital marketing
mindset, and learning online opportunities and techniques that can
immediately be put to use to improve and measure online customer
experience.
Trainees learn the modern mandate of online marketing, and a
framework to develop a digital marketing strategy that delivers
business results. The course explores website content management,
usability and performance, along with web analytics.
Digital Marketing Strategy
Crash Course
Audience:
§ Entry-level Marketers and their managers.
§ Self-taught Digital Marketers requiring a course that fills in the gaps and
puts all the pieces together.
§ Business Analysts and IT personnel working with or interested in expanding
their role into the business area.
Objectives:
§ Articulate the key fundamentals and differences of digital/web marketing – learn
how to think like a digital marketer.
§ Learn to create a digital strategy framework.
§ Develop buyer/audience personas.
§ Understand the importance of today’s customer journey.
§ Grasp the basics of website usability and content management.
§ Understand web analytics and key performance metrics.
§ Improve your team’s digital marketing skills.
Digital Marketing Strategy
Crash Course
Topics: fully customizable to meet your team profile
Day 1:
§ Lesson 1: The Digital Evolution and Opportunities
§ Lesson 2: The Digital Marketing Stack
§ Lunch
§ Lesson 3: Digital Strategy Made Simple
§ Lesson 4: Buyer Personas and Customer Journey Mapping
Day 2:
§ Lesson 5: Modern Website Anatomy and Best Practices
§ Lesson 6: Writing for the Web and Search Engines
§ Lunch
§ Lesson 7: Introduction to Google Analytics
§ Lesson 8: Key Performance Indicators & Metrics that Matter
Google Marketing

Recommended

Digital Marketing Diploma Brochure. 2016
Digital Marketing Diploma Brochure. 2016Digital Marketing Diploma Brochure. 2016
Digital Marketing Diploma Brochure. 2016Joanne Bell
 
Run a facebook ad compaign 3 evaluating - part 2
Run a facebook ad compaign   3 evaluating - part 2Run a facebook ad compaign   3 evaluating - part 2
Run a facebook ad compaign 3 evaluating - part 2safrasabry
 
Wanted: Search Optimization Marketing Specialist
Wanted: Search Optimization Marketing SpecialistWanted: Search Optimization Marketing Specialist
Wanted: Search Optimization Marketing SpecialistLocalDirective
 
Project 4 SEO Audit
Project 4 SEO AuditProject 4 SEO Audit
Project 4 SEO AuditJyothi Reddy
 
Digital Marketing Course In Chandigarh
Digital Marketing Course In Chandigarh Digital Marketing Course In Chandigarh
Digital Marketing Course In Chandigarh Bobby singh
 
Project 4 Run a Facebook Campaign
Project 4 Run a Facebook Campaign Project 4 Run a Facebook Campaign
Project 4 Run a Facebook Campaign TuhinSubhraGiri1
 

More Related Content

What's hot

Market your Content
Market your Content Market your Content
Market your Content Shahid Afridi
 
SEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, ScotlandSEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, ScotlandBrian Lonsdale
 
SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM
SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMMSEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM
SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMMSrisailam Raj
 
Project 3 Create a Facebook Campaign
Project 3 Create a Facebook Campaign Project 3 Create a Facebook Campaign
Project 3 Create a Facebook Campaign TuhinSubhraGiri1
 
Jagat Bahadur PROJECT PORTFOLIO
Jagat Bahadur PROJECT PORTFOLIOJagat Bahadur PROJECT PORTFOLIO
Jagat Bahadur PROJECT PORTFOLIOFoster Ideas
 
Resume-Chander Kant
Resume-Chander KantResume-Chander Kant
Resume-Chander KantChander Kant
 
Running an Email campaign
Running an Email campaign Running an Email campaign
Running an Email campaign Priyanka Singh
 
Alison Cooper Resume
Alison Cooper ResumeAlison Cooper Resume
Alison Cooper ResumeAlison Cooper
 
Rajeev digital marketing resume
Rajeev digital marketing resumeRajeev digital marketing resume
Rajeev digital marketing resumeRajeev Rajanala
 
Digital marketing and Branding reusme.
Digital marketing and Branding reusme.Digital marketing and Branding reusme.
Digital marketing and Branding reusme.Anil Kumar Yadav
 
Project 7 google ads campaign evaluation complete
Project 7 google ads campaign evaluation completeProject 7 google ads campaign evaluation complete
Project 7 google ads campaign evaluation completeTuhinSubhraGiri1
 
Project 2 personal brand canvas juliana ortiz campo
Project 2   personal brand canvas juliana ortiz campoProject 2   personal brand canvas juliana ortiz campo
Project 2 personal brand canvas juliana ortiz campoJuliana Ortiz
 
Portfolio For Digital Marketing
Portfolio For Digital MarketingPortfolio For Digital Marketing
Portfolio For Digital MarketingShubhrat Mishra
 

What's hot (20)

Market your Content
Market your Content Market your Content
Market your Content
 
SEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, ScotlandSEO Training Courses in Glasgow, Scotland
SEO Training Courses in Glasgow, Scotland
 
SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM
SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMMSEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM
SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM
 
Project 3 Create a Facebook Campaign
Project 3 Create a Facebook Campaign Project 3 Create a Facebook Campaign
Project 3 Create a Facebook Campaign
 
Jagat Bahadur PROJECT PORTFOLIO
Jagat Bahadur PROJECT PORTFOLIOJagat Bahadur PROJECT PORTFOLIO
Jagat Bahadur PROJECT PORTFOLIO
 
Smithwick SEO resume-3.0
Smithwick SEO resume-3.0 Smithwick SEO resume-3.0
Smithwick SEO resume-3.0
 
CV khurram shahzad
CV khurram shahzadCV khurram shahzad
CV khurram shahzad
 
Run adwords campaign(part 2)
Run adwords campaign(part 2)Run adwords campaign(part 2)
Run adwords campaign(part 2)
 
Resume-Chander Kant
Resume-Chander KantResume-Chander Kant
Resume-Chander Kant
 
Running an Email campaign
Running an Email campaign Running an Email campaign
Running an Email campaign
 
Alison Cooper Resume
Alison Cooper ResumeAlison Cooper Resume
Alison Cooper Resume
 
Prepare to market
Prepare to marketPrepare to market
Prepare to market
 
SEOaudit
SEOauditSEOaudit
SEOaudit
 
Rajeev digital marketing resume
Rajeev digital marketing resumeRajeev digital marketing resume
Rajeev digital marketing resume
 
Digital marketing and Branding reusme.
Digital marketing and Branding reusme.Digital marketing and Branding reusme.
Digital marketing and Branding reusme.
 
Digital Marketing Course Syllabus
Digital Marketing Course SyllabusDigital Marketing Course Syllabus
Digital Marketing Course Syllabus
 
Project 7 google ads campaign evaluation complete
Project 7 google ads campaign evaluation completeProject 7 google ads campaign evaluation complete
Project 7 google ads campaign evaluation complete
 
Project 2 personal brand canvas juliana ortiz campo
Project 2   personal brand canvas juliana ortiz campoProject 2   personal brand canvas juliana ortiz campo
Project 2 personal brand canvas juliana ortiz campo
 
Portfolio For Digital Marketing
Portfolio For Digital MarketingPortfolio For Digital Marketing
Portfolio For Digital Marketing
 
Udacity - Prepare to market
Udacity - Prepare to marketUdacity - Prepare to market
Udacity - Prepare to market
 

Similar to Digital Excellence Training

ProvenMentor-professional-diploma-in-digital-marketing-brochure
ProvenMentor-professional-diploma-in-digital-marketing-brochureProvenMentor-professional-diploma-in-digital-marketing-brochure
ProvenMentor-professional-diploma-in-digital-marketing-brochureProvenMentor
 
ProvenMentor-Professional-Diploma-in-Digital-Marketing-Brochure
ProvenMentor-Professional-Diploma-in-Digital-Marketing-BrochureProvenMentor-Professional-Diploma-in-Digital-Marketing-Brochure
ProvenMentor-Professional-Diploma-in-Digital-Marketing-BrochureRob Firmin
 
Digital Marketing Executive Training material.pdf
Digital Marketing Executive Training material.pdfDigital Marketing Executive Training material.pdf
Digital Marketing Executive Training material.pdfKushJain57
 
Digital Marketing Executive Training material - Onlineinfatuation.pdf
Digital Marketing Executive Training material - Onlineinfatuation.pdfDigital Marketing Executive Training material - Onlineinfatuation.pdf
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
 
BROCHURE - Digital Marketing Learning Path
BROCHURE - Digital Marketing Learning PathBROCHURE - Digital Marketing Learning Path
BROCHURE - Digital Marketing Learning PathBoard Infinity
 
Digital marketing specialist farhana sharmin
Digital marketing specialist   farhana sharminDigital marketing specialist   farhana sharmin
Digital marketing specialist farhana sharminFarhana sharmin
 
Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)gkseo sem
 
www-a2nacademy-com-course-digital-marketing-course.pdf
www-a2nacademy-com-course-digital-marketing-course.pdfwww-a2nacademy-com-course-digital-marketing-course.pdf
www-a2nacademy-com-course-digital-marketing-course.pdfNikitaDhiman11
 
Postgrad_Diploma_Overview_Digital_Marketing_DMI
Postgrad_Diploma_Overview_Digital_Marketing_DMIPostgrad_Diploma_Overview_Digital_Marketing_DMI
Postgrad_Diploma_Overview_Digital_Marketing_DMIDeyan Atanasov
 
Data driven digital marketing & analytics (june 2020)
Data driven digital marketing & analytics (june 2020)Data driven digital marketing & analytics (june 2020)
Data driven digital marketing & analytics (june 2020)Aventis School of Management
 
Digital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive IdeasDigital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive Ideasomkar nath nandi
 
Advanced_SEO_Training_Course.pdf
Advanced_SEO_Training_Course.pdfAdvanced_SEO_Training_Course.pdf
Advanced_SEO_Training_Course.pdfDJTitan1
 
Measured Marketing Rotational Internship Opportunity
Measured Marketing Rotational Internship OpportunityMeasured Marketing Rotational Internship Opportunity
Measured Marketing Rotational Internship Opportunitydepaulmarketing
 
Brochure digital marketing learning path board-infinity (1)
Brochure   digital marketing learning path board-infinity (1)Brochure   digital marketing learning path board-infinity (1)
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
 
Digital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docxDigital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docxMUDDUKRISHNA14
 
Digital Marketing content
Digital Marketing contentDigital Marketing content
Digital Marketing contentMUDDUKRISHNA14
 
Digital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docxDigital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docxMUDDUKRISHNA14
 
Achieversit Training Institute in Bangalore 1
Achieversit Training Institute in Bangalore 1Achieversit Training Institute in Bangalore 1
Achieversit Training Institute in Bangalore 1MUDDUKRISHNA14
 
AchieversIT training institute in bangalore
AchieversIT training institute in bangaloreAchieversIT training institute in bangalore
AchieversIT training institute in bangaloreMUDDUKRISHNA14
 

Similar to Digital Excellence Training (20)

ProvenMentor-professional-diploma-in-digital-marketing-brochure
ProvenMentor-professional-diploma-in-digital-marketing-brochureProvenMentor-professional-diploma-in-digital-marketing-brochure
ProvenMentor-professional-diploma-in-digital-marketing-brochure
 
ProvenMentor-Professional-Diploma-in-Digital-Marketing-Brochure
ProvenMentor-Professional-Diploma-in-Digital-Marketing-BrochureProvenMentor-Professional-Diploma-in-Digital-Marketing-Brochure
ProvenMentor-Professional-Diploma-in-Digital-Marketing-Brochure
 
Digital Marketing Executive Training material.pdf
Digital Marketing Executive Training material.pdfDigital Marketing Executive Training material.pdf
Digital Marketing Executive Training material.pdf
 
Digital Marketing Executive Training material - Onlineinfatuation.pdf
Digital Marketing Executive Training material - Onlineinfatuation.pdfDigital Marketing Executive Training material - Onlineinfatuation.pdf
Digital Marketing Executive Training material - Onlineinfatuation.pdf
 
BROCHURE - Digital Marketing Learning Path
BROCHURE - Digital Marketing Learning PathBROCHURE - Digital Marketing Learning Path
BROCHURE - Digital Marketing Learning Path
 
Digital marketing specialist farhana sharmin
Digital marketing specialist   farhana sharminDigital marketing specialist   farhana sharmin
Digital marketing specialist farhana sharmin
 
Digital Marketing course
Digital Marketing courseDigital Marketing course
Digital Marketing course
 
Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)
 
www-a2nacademy-com-course-digital-marketing-course.pdf
www-a2nacademy-com-course-digital-marketing-course.pdfwww-a2nacademy-com-course-digital-marketing-course.pdf
www-a2nacademy-com-course-digital-marketing-course.pdf
 
Postgrad_Diploma_Overview_Digital_Marketing_DMI
Postgrad_Diploma_Overview_Digital_Marketing_DMIPostgrad_Diploma_Overview_Digital_Marketing_DMI
Postgrad_Diploma_Overview_Digital_Marketing_DMI
 
Data driven digital marketing & analytics (june 2020)
Data driven digital marketing & analytics (june 2020)Data driven digital marketing & analytics (june 2020)
Data driven digital marketing & analytics (june 2020)
 
Digital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive IdeasDigital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive Ideas
 
Advanced_SEO_Training_Course.pdf
Advanced_SEO_Training_Course.pdfAdvanced_SEO_Training_Course.pdf
Advanced_SEO_Training_Course.pdf
 
Measured Marketing Rotational Internship Opportunity
Measured Marketing Rotational Internship OpportunityMeasured Marketing Rotational Internship Opportunity
Measured Marketing Rotational Internship Opportunity
 
Brochure digital marketing learning path board-infinity (1)
Brochure   digital marketing learning path board-infinity (1)Brochure   digital marketing learning path board-infinity (1)
Brochure digital marketing learning path board-infinity (1)
 
Digital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docxDigital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docx
 
Digital Marketing content
Digital Marketing contentDigital Marketing content
Digital Marketing content
 
Digital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docxDigital Marketing content 2 (2023).docx
Digital Marketing content 2 (2023).docx
 
Achieversit Training Institute in Bangalore 1
Achieversit Training Institute in Bangalore 1Achieversit Training Institute in Bangalore 1
Achieversit Training Institute in Bangalore 1
 
AchieversIT training institute in bangalore
AchieversIT training institute in bangaloreAchieversIT training institute in bangalore
AchieversIT training institute in bangalore
 

More from Michelle Pellettier

More from Michelle Pellettier (11)

ProTableau Company Overview
ProTableau Company OverviewProTableau Company Overview
ProTableau Company Overview
 
Your website is the Anchor Leg
Your website is the Anchor Leg   Your website is the Anchor Leg
Your website is the Anchor Leg
 
Bigger data for marketing and customer intelligence
Bigger data for marketing and customer intelligenceBigger data for marketing and customer intelligence
Bigger data for marketing and customer intelligence
 
McAfee Case Study
McAfee Case StudyMcAfee Case Study
McAfee Case Study
 
Corporate Overview - Information Management Consultancy
Corporate Overview - Information Management ConsultancyCorporate Overview - Information Management Consultancy
Corporate Overview - Information Management Consultancy
 
Master Information for Government
Master Information for GovernmentMaster Information for Government
Master Information for Government
 
Social Media the "Right Way"
Social Media the "Right Way"   Social Media the "Right Way"
Social Media the "Right Way"
 
Test Tube Twitter
Test Tube TwitterTest Tube Twitter
Test Tube Twitter
 
You Want A Digital Profile Social Networking For Professionals
You Want A Digital Profile   Social Networking For ProfessionalsYou Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile Social Networking For Professionals
 
Corporate Brochure
Corporate BrochureCorporate Brochure
Corporate Brochure
 
Positioning
PositioningPositioning
Positioning
 

Recently uploaded

NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxCinoGaming1
 
DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023Dropbox
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationKings Reddys
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventInbay UK
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Eni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 resultsEni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 resultsEni
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Neil Kimberley
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHpm India
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxWorkforce Group
 

Recently uploaded (20)

NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptx
 
DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English Presentation
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturer
 
Bryan_Cassady - AI Powered Innovation.pdf
Bryan_Cassady - AI Powered Innovation.pdfBryan_Cassady - AI Powered Innovation.pdf
Bryan_Cassady - AI Powered Innovation.pdf
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - Event
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Eni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 resultsEni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 results
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdfMartez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
 
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdfPan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) Presentation
 
Charlie Caldwell - Living Smart with AI.pdf
Charlie Caldwell - Living Smart with AI.pdfCharlie Caldwell - Living Smart with AI.pdf
Charlie Caldwell - Living Smart with AI.pdf
 
Carol Scott - How to Thrive in the AI Era.pdf
Carol Scott - How to Thrive in the AI Era.pdfCarol Scott - How to Thrive in the AI Era.pdf
Carol Scott - How to Thrive in the AI Era.pdf
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptx
 

Digital Excellence Training

  • 2. Digital Excellence Training All of our training offerings are fully customizable to your team’s composition of know-how and experience level. You can modify the schedule and frequency of learning modules to accommodate shorter sessions - such as lunch and learns. You can modify the curriculum to focus on your priority investments, and where you need near-term help. • Pricing is per attendee, competitive and aggressive! • Each 2 Day training module listed at $895.00 per attendee. • Minimum 4 attendees per session.
  • 3. Digital Marketing Strategy Crash Course This 2-day immersive, modern course covers the core components of Digital Marketing Strategy – from strategy frameworks to website anatomy and web analytics. The emphasis of the course is on grasping a digital marketing mindset, and learning online opportunities and techniques that can immediately be put to use to improve and measure online customer experience. Trainees learn the modern mandate of online marketing, and a framework to develop a digital marketing strategy that delivers business results. The course explores website content management, usability and performance, along with web analytics.
  • 4. Digital Marketing Strategy Crash Course Audience: § Entry-level Marketers and their managers. § Self-taught Digital Marketers requiring a course that fills in the gaps and puts all the pieces together. § Business Analysts and IT personnel working with or interested in expanding their role into the business area. Objectives: § Articulate the key fundamentals and differences of digital/web marketing – learn how to think like a digital marketer. § Learn to create a digital strategy framework. § Develop buyer/audience personas. § Understand the importance of today’s customer journey. § Grasp the basics of website usability and content management. § Understand web analytics and key performance metrics. § Improve your team’s digital marketing skills.
  • 5. Digital Marketing Strategy Crash Course Topics: fully customizable to meet your team profile Day 1: § Lesson 1: The Digital Evolution and Opportunities § Lesson 2: The Digital Marketing Stack § Lunch § Lesson 3: Digital Strategy Made Simple § Lesson 4: Buyer Personas and Customer Journey Mapping Day 2: § Lesson 5: Modern Website Anatomy and Best Practices § Lesson 6: Writing for the Web and Search Engines § Lunch § Lesson 7: Introduction to Google Analytics § Lesson 8: Key Performance Indicators & Metrics that Matter
  • 7. Google Marketing Essentials This 2-day practical course offers an ideal introduction to the basics of Google search engine optimization (SEO), search engine marketing (SEM) and online advertising. Today’s businesses need to know how to successfully implement and leverage Google-based Internet marketing campaigns and opportunities. Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site. The course will teach you to combine quality content with the tools and approaches offered by AdWords, Google Analytics, and online advertising to become a powerful online marketer. Trainees learn the fundamentals of SEO and SEM, and the basics of online advertising in order to drive quality traffic to your website and online properties for engagement and conversion.
  • 8. Google Marketing Essentials Audience: § Digital Marketers requiring a specialized course in SEO and SEM. § Marketing Managers/Directors/CMOs § Marketing Coordinators/Specialists § Content/Copy writers § Website content managers. § Website developers and their managers. § Communications Managers/Specialists. § Business Analysts and IT personnel working with or interested in expanding their role into the business area. Objectives: § Understand how search engines work. § Use tools provided by Google to increase website traffic through better search engine rankings. § Learn the fundamentals to SEO success: on-page factors, back linking and quality content. § Understand Google's algorithm. § Learn SEM fundamentals, including keywords, ad copywriting and competitive research. § Understand online advertising and its impact, including programmatic advertising. § Measure campaign results using Google Analytics. § Improve your team’s Google-savvy.
  • 9. Google Marketing Essentials Topics: fully customizable to meet your team profile Day 1: § Lesson 1: How Search Engines Work § Lesson 2: Elements of SEO Success § Lunch § Lesson 3: How to Optimize Content for Better Rankings § Lesson 4: Google’s Algorithm Day 2: § Lesson 5: Introduction to Online (Paid) Advertising § Lesson 6: Google AdWords Overview § Lunch § Lesson 7: Programmatic and Social Media Advertising § Lesson 8: Performance Measurement with Google Analytics
  • 11. Content Marketing Workshop This 2-day workshop explores the many facets of content marketing, a long-term strategy that includes creating and promoting original, relevant content for your users and customers. The Internet today is fuelled by content – your customers and search engines rely on content to answer questions; and you need content to grow awareness, website traffic and online engagement to conversions. This content marketing workshop will teach you how to build your business by leveraging the content you already have, create new content for marketing, and update your search engine optimization so people can find your great content, resulting in increased leads, more sales and better relationships with your customers. With constant updates to search engine algorithms, specifically Google's, the best way to drive and increase traffic to your website is with content marketing. You can have what you think is the best content to market your product or service, but if nobody sees it, there are no results. Putting content online is not enough; it needs to be engaging and measurable and promoted. This course will teach you how to define a content strategy and content governance that's right for your business; and choose the proper content formats and types, platforms and tools.
  • 12. Content Marketing Workshop Audience: § Digital Marketers requiring a specialized course in content marketing. § Marketing Managers/Directors/CMOs § Marketing Coordinators/Specialists § Content/Copy writers § Website content managers. § Social Media managers and coordinators. § Communications and PR Managers/Specialists. § Business Analysts and IT personnel working with or interested in expanding their role into the business area. Objectives: § Grasp exactly what content marketing is and how to incorporate it into your business. § Develop a content marketing strategy and content governance. § Create Audience Personas. § Understand digital-media formats and content types: photos, infographics, video, podcasts, webinars, and articles among others. § Learn which channels work and why to publish your content. § Establish and manage a company blog. § Use Email marketing to support your content strategy. § Learn how social media and content marketing work together. § Explain how content marketing supports your digital strategy.
  • 13. Content Marketing Workshop Topics: fully customizable to meet your team profile Day 1: § Lesson 1: Introduction to Content Marketing § Lesson 2: Components of a Content Strategy § Lunch § Lesson 3: Content Governance § Lesson 4: Content Formats and Types § Lesson 5: Case Studies Day 2: § Lesson 6: Blogging for Business § Lunch § Lesson 7: Email Marketing § Lesson 8: Content Marketing and Digital Strategy
  • 14. Rob Pellettier Chief Programmatic Officer and Founder Rob is a programmatic specialist and media management professional. He is an industry leader in the programmatic advertising field since its infancy. He has 25 years experience in media management on the agency and client side of the business. A multiple industry award winner, with several Media Innovation Awards, a Myers Media Innovation and Creativity Award, and has been an AdClub People’s Choice Award nominee. Michelle Corsano Pellettier Managing Director and Founder Michelle is a digital marketing strategist and professional. She’s been directing go-to-market strategies that enhance online customer journeys for 20+ years. A domain expert in digital marketing and B2B marketing, she helps clients build awareness, engage with customers and optimize online conversions. She is a recognized speaker and teaches digital marketing management strategy at The University of Toronto, School of Continuing Studies. Who We Are
  • 15. Michelle Corsano Pellettier michelle.corsano@protableau.com 416-278-9131 Visit us at www.protableau.com ©2018 Programmatic Advertising | Display | Mobile | Video | Social | Search | +