KEY POINTS YOU SHOULD TAKE AWAY…
 Your plan must include and align four areas of preparation:
- Business Strategy
- Techn...
IS IT TIME TO GET READY FOR M-COMMERCE?
Gartner’s Hype Cycle

©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESER...
IT’S ALSO TIME TO PLAN DIFFERENTLY
Blank

©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED.

4
THE “READINESS” MODEL
Business Strategy

Technology Strategy

(plans, priorities, imperatives)

(plans, priorities, impera...
ASSESSING YOUR READINESS

Low Maturity

High Maturity

Technology Readiness

©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. A...
BUSINESS DIMENSIONS OF READINESS
Business Strategy and Plan
Business Imperatives: Customers, Partners, Suppliers, Employee...
TECHNOLOGY DIMENSIONS OF READINESS
Technology Strategy and Plan
Technology Imperatives: Customers, Partners, Suppliers, Em...
A “READINESS” ASSESSMENT
MOBILE COMMERCE DIAGNOSTIC TOOL
Early Adoption
E
N
T
E
R
P
R
I
S
E
A
D
O
P
T
I
O
N

Strategy & Pl...
WHERE CAN YOU CREATE M-COMMERCE VALUE?

Customers

Employees
Enterprise
Mobile
Solutions
(360o View)

Partners

Suppliers
...
YOU MUST PRIORITIZE AREAS OF OPPORTUNITY
Customers
What View Do You Want to Start With?
Inside-Out
Focus is on equipping s...
ALIGNING PROCESSES AND PLATFORMS
Business Strategy:
Priorities






Customers

Sales Force Automation (SFA)
Field Sup...
WHATEVER YOUR STRATEGY, YOU NEED A PLAN
Transform the
Business

Value from
MCommerce

Grow the
Business
Operate the
Busine...
IN SUMMARY…
“The best way to predict the future is to invent it.”
Alan Kay, Father of object oriented computing and the la...
Is your business ready for mobile commerce?
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Is your business ready for mobile commerce?

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Presentation of a mobile commerce readiness model which helps insure that businesses are truly ready for mobile commerce. This approach maximizes the value of m-commerce investments and initiatives and reduces risks of poor return on technology investments. Combined with a mobile opportunity analysis, it helps drive strategy and results.

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Is your business ready for mobile commerce?

  1. 1. KEY POINTS YOU SHOULD TAKE AWAY…  Your plan must include and align four areas of preparation: - Business Strategy - Technology Strategy - Business Operations - Technology Operations  It’s not all about mobile technology, it’s about processes, too  Think about M-commerce as a transformational opportunity  You can start with a current state readiness assessment to build support ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 2
  2. 2. IS IT TIME TO GET READY FOR M-COMMERCE? Gartner’s Hype Cycle ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 3
  3. 3. IT’S ALSO TIME TO PLAN DIFFERENTLY Blank ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 4
  4. 4. THE “READINESS” MODEL Business Strategy Technology Strategy (plans, priorities, imperatives) (plans, priorities, imperatives) Business Architecture Technology Architecture Business Operations Technology Operations (processes, people, platforms) (processes, people, platforms) ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 5
  5. 5. ASSESSING YOUR READINESS Low Maturity High Maturity Technology Readiness ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 6
  6. 6. BUSINESS DIMENSIONS OF READINESS Business Strategy and Plan Business Imperatives: Customers, Partners, Suppliers, Employees Industry and Competitive Analysis M-commerce Education and Awareness Business Architecture Pilot Projects and Project Portfolio Operations Design, Process Reengineering, and Build-out ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 7
  7. 7. TECHNOLOGY DIMENSIONS OF READINESS Technology Strategy and Plan Technology Imperatives: Customers, Partners, Suppliers, Employees M-commerce Education and Awareness Technology Architecture and M-commerce Infrastructure Integration Technology Scan and Partner Selection Project Portfolio and Demonstration Projects M-commerce App Design and Build-out M-commerce Solutions Deployment ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 8
  8. 8. A “READINESS” ASSESSMENT MOBILE COMMERCE DIAGNOSTIC TOOL Early Adoption E N T E R P R I S E A D O P T I O N Strategy & Planning Design & Development Mobile-Wireless Readiness Assessment Customer & Partner Requirements B1 O1 Mobile Pilot Projects B2 Industry & Competitive Awareness B3 Customer/Partner Process Definition O3 Solution Design & Development Solution QA & Testing Mobile Solutions Deployment Y2 Y3 Y4 Y1 P1 Customer/Partner Infrastructure Integration O2 Mobile Solutions Portfolio Mgmt Business Strategy & Architecture Deployment & Integration Technology Supplier Selection Technology Strategy & Approach R1 Service Supplier Selection P2 R2 Mobile Technology Education Mobile Requirements & Architecture Operations Design & Build-up Infrastructure Build-up & Roll-out B4 G1 G2 G3 Mobile Infrastructure Integration G4 Mobile Project Evaluation and Refinement Mobile Process Design and Performance Engineering Mobile Technology Development and Ongoing Commercial Readiness Review T IME ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 9
  9. 9. WHERE CAN YOU CREATE M-COMMERCE VALUE? Customers Employees Enterprise Mobile Solutions (360o View) Partners Suppliers ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 10
  10. 10. YOU MUST PRIORITIZE AREAS OF OPPORTUNITY Customers What View Do You Want to Start With? Inside-Out Focus is on equipping sales/service reps with tools Enterprise Mobile Solutions Goal: Cost Reduction - customer acquisition costs - customer servicing costs -product/service delivery costs Outside-In Focus is on equipping customer with access Goal: Revenue - new solutions, new businesses - up-selling, cross-selling - location-based promotions ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 11
  11. 11. ALIGNING PROCESSES AND PLATFORMS Business Strategy: Priorities     Customers Sales Force Automation (SFA) Field Support Automation Customer Relationship Mgmt (CRM) Dispatch and Scheduling Enterprise Mobile Solutions Partners Business Operations: Processes       Employees Suppliers Technology Operations: Applications Remote Order/POS Entry Order/Inventory Inquiries Track Product Components Perform Onsite Support Research New Products or Services Schedule Customer Calls and Routes      Mobile Point of Access: Sales, Service Retail Merchandising Sales Force Automation Product and Promotion Delivery Field Service -Work Order Management, Asset Tracking, GIS, Fleet Management ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 12
  12. 12. WHATEVER YOUR STRATEGY, YOU NEED A PLAN Transform the Business Value from MCommerce Grow the Business Operate the Business ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 13
  13. 13. IN SUMMARY… “The best way to predict the future is to invent it.” Alan Kay, Father of object oriented computing and the laptop computer For More Information, or for Support with an M-Commerce Assessment…  Mobile Commerce Readiness Assessment enables management to assess their enterprise’s readiness to utilize mobile technologies to create new business value. The summary highlights under-developed areas in both business and technology requiring attention. The goal: insure the success of pilot projects and enterprise roll-outs and help insure investment payback.  Mobile Commerce Opportunity Assessment helps management define the business processes which could benefit the most from mobile technologies. It helps set the enterprise agenda and insures that initiatives are aligned with business strategies. Mark S. Coronna Marks & Crown 612-554-0081 markcoronna@msn.com ©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. 14

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