Social Media Plan Anatomy SMAZ 8 20 09 Pdf

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Presentation given by Mike Corak and Chris Sietsema at the first SMAZ event in Tempe, AZ on 8/20/09.

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  • Thanks for the post mike. You truly 'Walk-The-Talk.' Saw your Digital Marketing Strategy site, and it's pretty interesting what you and David are doing. Best wishes.
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  • Thank you for the compliment, very much appreciated. I don't have a version with voice, however, I do have a link to a video from the presentation we gave - http://vimeo.com/7135244.

    Let's see if i can embed it here...

    Mike Corak & Chris Sietsema speak at SocialMediaAZ.org SMAZ event from Fred von Graf on Vimeo.<br /><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf?clip_id=7135244&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="350" height="288"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7135244&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=7135244&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • Nice presentation. Do you have a video version of this with voice ?
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  • Great work, guys, and thanks for noting your images were not to scale. ;-)

    I especially love the work on slide number 9, and the strategy of it, aligning the media with objectives. Good stuff!
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Social Media Plan Anatomy SMAZ 8 20 09 Pdf

  1. 1. The Anatomy of a Social Media Plan<br />Presented by: <br />Mike Corak & Chris Sietsema<br />8.20.09<br />
  2. 2. Quick Intro<br />Mike Corak<br />Chris Sietsema<br />not to scale<br />
  3. 3. Don’t Forget<br />Twitter Hashtag:<br /> #SMAZ<br />LinkedIn Group: <br />http://budurl.com/smaz <br />More Info (archives, video, next event details):<br />SocialMediaAZ.org<br />
  4. 4. Planning Starts with Homework<br />Listening<br />Competitive Analysis<br />
  5. 5. Planning Starts with Homework<br />John Q. Customer<br />
  6. 6. Objectives<br />Aligned with Business Objectives<br />Consider Campaign Type<br />Community Relations/<br />Customer Service<br />Influencer/ Media Relations & Engagement<br />General Awareness, Event Promotion, ROI<br />
  7. 7. Your Message<br />Consistency with Brand / Other Mediums<br />A Reflection of Audience Interests<br />Opportunity Unveiled by Listening<br />Source: VikaValter<br />
  8. 8. Becoming Familiar with Tactics<br />What is Feasible with Each?<br />Selecting the Right Tool<br />Align Tactics with Objectives<br />
  9. 9. Connecting the Dots<br />S<br />T<br />R<br />A<br />T<br />E<br />G<br />Y<br />Sample Objectives<br />Grow <br />Awareness<br />Customer Service<br />Engage New<br />Audiences<br />
  10. 10. Connecting the Dots<br />Encourage Interaction, Activity, Play<br />Creative Engagement<br />Your Message, Your Way : <br />Your Social Thumbprint<br />
  11. 11. Measurement<br />Pure Numbers<br />Followers / Fans<br />Engagement<br />Web Analytics<br />Site Traffic<br />Sales / Leads<br />Sentiment<br />Positive <br />Negative<br />Neutral<br />Source: Nick Sayers<br />
  12. 12. Resources<br />Common Fallacy: <br />Social Media is Cheap<br />Time ≠ Money<br />Enough Time from the Right People<br />Future Resourcing? <br />CEO, CFO, CTO, CMO … CSMO?<br />Source: practiction^r<br />
  13. 13. Review of Plan Anatomy<br />With Planning: <br />Source: puliarf<br />
  14. 14. Review of Plan Anatomy<br />Without Planning (let’s be honest): <br />Source: NMSA.org.au<br />
  15. 15. Review of Plan Anatomy<br />Research<br />Messaging<br />Tactics<br />Measurement<br />Strategies<br />Objectives<br />Resources<br />
  16. 16. Key Elements<br />Active & Ongoing Listening<br />Flexibility: Count on Change<br />Relationships Over Revenue<br />Not a Game of Follow the Leader<br />Rather You Are Building the Playground<br />
  17. 17. Questions?<br />Twitter Hashtag:<br /> #SMAZ<br />LinkedIn Group: <br />http://budurl.com/smaz <br />More Info (archives, video, next event details):<br />SocialMediaAZ.org<br />
  18. 18. Gee, Thanks.<br />Mike Corak<br />mikec@offmadisonave.com<br />480.505.4553<br />@mikecorak<br />linkedin.com/in/mikecorak<br />Chris Sietsema<br />chris@offmadisonave.com<br />480.505.4529<br />@sietsema<br />linkedin.com/in/sietsema<br />

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