Learn why audience development is at the core of marketing today, and why this focus is the core responsibility for each and every marketer, from the CEO and CMO, to marketing directors and managers, down to on-the-front-line staff.
Hear from "Audience" author Jeffery Rohrs, Vice President of Marketing with ExactTarget, about how marketing has changed over the past decade to one of subscribers, followers, and fans, and why consumers want more from companies than just services and products; they want content and thought leadership.
Learn some great reminders of why companies need to better understand and deliver upon their specific audience needs, in order to thrive and grow in today’s hyper-competitive industries.
Drawing from his new book, “Audience,” during this Econsultancy webcast, Jeffrey challenges companies to adopt The Audience Imperative focus – a mandate to use paid, earned and owned media to not only sell, but to engage and retain their audience long-term.
Mike Corak, executive vice president of strategy for ethology, joins the discussion, and provides insight on how “challenger brands” (those sitting in 3rd, 4th and 5th place) don't have to play behind anymore in this new audience-focused world. Mike discusses ways to better engage with your audience, build deeper relationships and loyalty, and attract new customers by successfully activating those customers who are your company's biggest promoters.