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Presentation Earth Saver Canvas Bags

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A short presentation of Earth Saver Inc. \'s strategy on the Green Market Products! Make the best choice: choose Earth!

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Presentation Earth Saver Canvas Bags

  1. 1. The impacts of over-consumption and over-waste Earth Saver Inc., North Miami Beach, Fl
  2. 2. Some history... • It becomes normal, that as countries become wealthier, their level of consumption grows at fast rates. People want to have more material goods and feel that they will be happier owning more. More land, more cars, more clothing, more toys equal more happiness. • After World War II, President Eisenhower’s Council of Economic Advisors concentrated their efforts of saving the economy on consumption. As Victor LeBow, a retail analyst pointed out in the 1950’s:
  3. 3. Some history... "Our enormously productive economy ... demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption.... we need things consumed, burned up, replaced, and discarded at an ever-accelerating rate." President Eisenhower's council of economic advisors chairman stated: "The American economy's ultimate purpose is to produce more consumer goods." Not better health care, education, housing, transportation, or recreation or less poverty and hunger, but providing more stuff to consumers. All it takes is for us to ask our grandmothers if back in the days they used to use each and every item they owned, and discarded it six months later…
  4. 4. Some facts…
  5. 5. Some facts… Source: Annie Leonard on her site thestoryofstuff.com
  6. 6. Deforestation is one of the biggest problems generated by over-consumption In the Amazon alone, we are losing 2000 trees per minute ! Source: www.rainforestlive.org.uk
  7. 7. Consumption The United States has a population of nearly 290 Million people. This is nearly 5% of the total world population. At the same time $1 of every $5 consumed in the world is consumed right here. This is a considerable disproportion, and more so when we take the consumption of world resources where United States “eats up” 30%. Something needs to be done immediately because 30% of the world’s waste is produced right here, according to the EPA(Environment Protection Agency). Can someone imagine what would happen if every nation had a consumption the size of what we have here? We would need nearly 5 planets to live in !
  8. 8. Oil over-dependence and its consequences The most important factor with regards to the world dependence on oil is the amount of CO2 being generated after the burning of such fuels. This burning, generates contamination and greenhouse gases which in turn create acid rain and melting of the ice caps. These last two phenomenae kill animals and plants on one hand and change the weather dramatically on the other hand. If all cars and trucks were electric for example, the problem would be reduced drastically.
  9. 9. The Greenhouse Effect
  10. 10. Economically, it hurts the country as well… The United States is the largest oil importer in the world, bringing in 13.5 million barrels per day (mbd)which cost nearly $1.3 Billion. This accounts for 63.5 percent of total U.S. daily consumption (20.6 mbd) Oil from the Middle East--specifically, the Persian Gulf--accounts for 20 percent of U.S. oil imports, and this dependence is growing. By 2017, the U.S. will be importing approximately 68 percent of its oil needs. The only way to beat this trend is to recur to alternate energy sources and to use less oil from different sources such as oil sands, oil shale, deep water oil, coal to liquid and gas to liquid and to go back to natural non-contaminating materials, eliminating the use of plastics and other bi-products of petroleum. Source: The Heritage foundation
  11. 11. Most fish and even coral reefs may start to disappear in 40 years “The world’s coral reefs are in danger of being killed off by rising levels in greenhouse gases, according to a new study. Researchers from Britain, the US and Australia, working with the UN and World Bank, reported that 98% of the world’s reef habitats are likely to become too acidic for corals to grow by 2050. Dr James Hansen, Director of the Nasa Goddard Institute for Space Studies in New York. Dr Hansen, one of the first people to warn of climate change two decades ago, argued that building new coal- burning power stations without the capacity to capture waste CO2 will tip the planet towards irreversible warming. “ Source: The weekly planet Dec.27th, 2007
  12. 12. Here’s HOW CONSUMERS do their part - don’t use paper or plastic unless it is absolutely necessary - change my light bulbs for energy savers - unplug my gadget chargers while they're not in use - switch my electricity supplier to a renewable provider - take more showers than baths - curb my love of flying in big airplanes - overcome my fear of public transport - drive less, if at all - drive more efficiently - make more of my bicycle and legs…
  13. 13. Our Strategy We target the food retail market, selling printed earth-friendly bags in natural materials for all their eco conscious clientele. Our price point is highly competitive: Approximately $1.00 per bag is our wholesale price. The suggested retail price of the item ranges between $2.00 and 3.00. Our source is the most important supplier of these items in India, who makes branded and non-branded items for us and has experience and high quality items for the US and European markets. Earth-saver is a registered trademark which we own, and our company has been part of Green America with all its products being certified green in North America. We advertise this advantage in all our products.
  14. 14. Our online strategy permits us to sell to consumers and retailers through our website, www.earth-saver.com Earth-saver has participated in several tradeshows both green and food related such as the FMI Chicago, which now moved to Las Vegas. These key shows have helped us engage with the most important food marketers in the nation, as well as some food retailers in Latin America. We use both organic and non organic 100% cotton and Jute for manufacturing the bags. The eco friendly public appreciates natural products and each day this group becomes larger and larger. The future client will be completely aware of the necessity of reducing the use of plastic bags to a minimum.
  15. 15. The Earth-saver branded bag Taking advantage of the acceptance we had with our earth- saver bag, we decided to launch it both at the retail and online business to consumer level.
  16. 16. Some of our clients
  17. 17. Some of our fashionable earth-saver bags
  18. 18. Make the right decision: choose EARTH!
  19. 19. 20725 NE 16 Avenue-A17 North Miami Beach, FL 33179 email: info@earth-saver.com phone:(305)493-3940

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