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Chapter 15


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Chapter 15

  1. 1. Consumers Digest is a magazine that shows what products are the best for consumers. Chapter 15 Shane McNamara Block 3
  2. 2. Car Purchase <ul><li>1. Identify your needs or wants- Something to get me from point A to point B. </li></ul><ul><li>2. Know the choices available- Pickup truck or convertible </li></ul><ul><li>3. Determine your desired satisfaction- How will I pay? </li></ul><ul><li>4. Evaluate alternatives- Hmm that sedan is looking pretty cool </li></ul><ul><li>5. Make the decision- I’ll go with the pickup truck. </li></ul>
  3. 3. Cell Phone <ul><li>1. Texting phone </li></ul><ul><li>2. Texting phone, Blackberry, camera phone </li></ul><ul><li>3. What quality do I want? </li></ul><ul><li>4. Compare the choices </li></ul><ul><li>5. Texting phone </li></ul>
  4. 4. Discount Stores <ul><li>TJ Maxx </li></ul><ul><li>Wal Mart </li></ul><ul><li>Sam’s Club </li></ul>
  5. 5. Department Stores <ul><li>JC Penney </li></ul><ul><li>Hudson Belk </li></ul><ul><li>Macy’s </li></ul>
  6. 6. Specialty Stores <ul><li>Dick’s </li></ul><ul><li>Best Buy </li></ul><ul><li>Ace Hardware </li></ul>
  7. 7. Impulse Buy <ul><li>An impulse buy is buying something quickly without thinking much about the purchase. Most people buy impulsively while grocery shopping. </li></ul>