Social mediaCross-functionality of social media toolsPlatforms:                  Facebook, Twitter and YouTube
Integrate marketing channels in customtabs: brochure, email                        Platform    and YouTube         Faceboo...
Messaging for Messaging for  engagement;  engagementsolicit responses
Social media as customer service:respond personally                      … and follow up   and rapidly …                  ...
Platform                         YouTube                                     YouTube on                                   ...
Platform  TwitterConsistent branding   Messaging for   engagement  Social media as customer service:respond personally    ...
Questions?Connect with me             twitter.com/mcmvanbree             facebook.com/dutchperspective             marc@mc...
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ALO: Social media

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ALO: Social media

  1. 1. Social mediaCross-functionality of social media toolsPlatforms: Facebook, Twitter and YouTube
  2. 2. Integrate marketing channels in customtabs: brochure, email Platform and YouTube FacebookWhat patrons want in social media:behind the scenes and personality
  3. 3. Messaging for Messaging for engagement; engagementsolicit responses
  4. 4. Social media as customer service:respond personally … and follow up and rapidly … and follow through
  5. 5. Platform YouTube YouTube on ALO website YouTube in email campaign IntegrateConsistent marketingbranding channels
  6. 6. Platform TwitterConsistent branding Messaging for engagement Social media as customer service:respond personally and rapidly
  7. 7. Questions?Connect with me twitter.com/mcmvanbree facebook.com/dutchperspective marc@mcmvanbree.com mcmvanbree.com

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