Social media
Cross-functionality of social media tools
Platforms: Facebook, Twitter and YouTube

Integrate marketing
channels in custom
tabs: brochure, email
Platform
and YouTube Facebook
What patrons want
in social media:
behind the scenes
and personality

Messaging for
Messaging for
engagement;
engagement
solicit responses

Social media as
customer service:
respond personally
… and follow up
and rapidly …
and follow through

Platform
YouTube
YouTube on
ALO website
YouTube in
email campaign
Integrate
Consistent
marketing
branding
channels

Platform
Twitter
Consistent branding
Messaging for
engagement
Social media as
customer service:
respond personally
and rapidly

Questions?
Connect with me
twitter.com/mcmvanbree
facebook.com/dutchperspective
marc@mcmvanbree.com
mcmvanbree.com