Social Media - UMB McCormack Grad School

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Social Media presentation by Tim McMahon, Jr of MCM Social Media on using inbound marketing tools to enhance alumni relations, support current and prospective students, and spread the word about the research being conducted by school staff.

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  • Who I am – my background, my company, and what we do – then the point of today’s presentation.
  • Who I am – my background, my company, and what we do – then the point of today’s presentation.
  • 5 minute Video – Get people jazzed up about SM
  • Social Media - UMB McCormack Grad School

    1. 1. THE UNIVERSITY GUIDE TO GETTING SOCIAL: A “Hands-On” Approach to Getting Started in Social Media!<br />
    2. 2. A BRIEF INTRODUCTION:<br />Tim McMahon, Jr. – Founder and Principal at MCM Social Media<br />Website: www.mcmsocialmedia.com<br />Contact Me: tmcmahon@mcmsocialmedia.com<br /> Cell: 603-721-9628<br />THIS MORNING’S AGENDA:<br />The 5 Myths of Social Media Marketing<br />The University RESP for Social Media Success! <br />Selecting the RIGHT Tools for your School<br />The “Hands-On” Part! <br />Lunch!<br />Questions (20 min)<br />
    3. 3. Social Media in Action<br />Socialnomics Video<br />United Breaks Guitars http://bit.ly/z2GU5<br />
    4. 4. 5 Myths of Social Media<br />Social Media is FREE<br />It’s Just for TEENS<br />You Need to be EVERYWHERE!<br />It Can’t Be MEASURED<br />Just Hire the YOUNGEST Person in the Organization!<br />
    5. 5. The 2 Principals of Using Social Media for Business!<br />Content Marketing and Relationship Building!<br />Entertain Your Followers <br />Promote Your Product AND Your People<br />2) Educate Current and <br /> Prospective Customers<br />http://www.hubspot.com/marketing-videos<br />http://www.facebook.com/IAbodeRealEstate<br />http://www.facebook.com/pages/Auburn-NH/Heritage-Plumbing-Heating-Cooling/213500794898?ref=ts<br />
    6. 6. The UMass Boston RESP for Social Media Success<br />Recruit, Engage, Support, & Promote<br />Recruit Prospective Students<br />2) Engage Current Students<br />Support Alumni<br />Promote Research Centers<br />
    7. 7. The UMass Boston RESP for Social Media Success<br />Recruit Prospective Students<br />
    8. 8. The UMass Boston RESP for Social Media Success<br />2) Engage Current Students<br />Learning Point: What have you done lately to let your students know you’re there? Do you communicate ENOUGH with your students?<br />
    9. 9. The UMass Boston RESP for Social Media Success<br />Support Alumni<br />
    10. 10. The UMass Boston RESP for Social Media Success<br />4) Promote Research Centers<br />
    11. 11. So Which Tool Do I Use?<br />
    12. 12. Time to Get Your Hand’s Wet<br />
    13. 13. Contact Info:<br />Tim McMahon, Jr.<br />Principal<br />MCM Social Media<br />Cell: 603-721-9628<br />tmcmahon@mcmsocialmedia.com<br />

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