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Why Celebrities Need Social Media


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Presentation given by ATAK Interactive and The mcmilker group on effective social media for celebrities

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Why Celebrities Need Social Media

  1. 2. Why Celebrities Need Strategic Social Media Programs
  2. 3. 1) You Are Already Using Social Media
  3. 4. …. But Are You Making the Most of It?
  4. 5. 2) Authors, Celebrities and Entertainers are Profiting from Social Media Campaigns
  5. 6. 3)Traditional Media is Covering Social Media
  6. 7. 4) Anything Done Offline Can be Done Online Too- Doubling Exposure Opportunities <ul><li>Events </li></ul><ul><li>Parties </li></ul><ul><li>Media Tours </li></ul><ul><li>Strategic Communications </li></ul><ul><li>Interviews </li></ul><ul><li>Media Relations </li></ul>
  7. 8. 5) If You Don’t Control Social Media It Will Control You <ul><li>Celebrities, Companies and Ordinary people Are Losing Control of Social Media If They Don’t Do It Correctly! </li></ul>
  8. 9. Why YOU Need A Strategic Social Media Program <ul><li>A Strong Social Media Presence Allows YOU to Speak Directly to Your Fans </li></ul><ul><li>A Strong Social Media Program Lets YOU Break News About You </li></ul><ul><li>A Strong Social Media Program helps You Immediately Respond to Rumors </li></ul><ul><li>Relationships with Prominent Bloggers, Vloggers and Podcasters Ensures You Message is Shared how You Want it To Be Shared </li></ul><ul><li>Great Social Media Programs (YouTube Promotions, Twitter Parties, etc.) go viral and Get Picked Up By The Mainstream Media </li></ul><ul><li>Increasingly Top Media Outlets Get THEIR News From Social Media </li></ul>
  9. 10. What We Can We Offer <ul><li>Twitter/Facebook/MySpace Programs </li></ul><ul><li>Blog Tours </li></ul><ul><li>Blogger Outreach Program </li></ul><ul><li>Online Contest: Youtube/Flickr/Blogs/Facebook </li></ul><ul><li>Podcasts </li></ul><ul><li>YouTube Channel Development </li></ul><ul><li>Advanced Blog </li></ul><ul><li>Online Community Development and Forums </li></ul><ul><li>Events (Tweet-ups) </li></ul><ul><li>Adding an online component to offline events </li></ul><ul><li>Online media relations </li></ul><ul><li>SEO/SEM and Webite Development </li></ul>
  10. 11. <ul><li>The McMilker Group </li></ul><ul><li>[email_address] </li></ul><ul><li>And </li></ul><ul><li>ATAK Interactive </li></ul><ul><li>[email_address] </li></ul>