PRSSA 041011

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Keynote speech to PRSSA Regional at University of Nebraska at Omaha on April 10, 2011. Presenter: Tim McMahoin

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PRSSA 041011

  1. 1.
  2. 2. Keynote<br />Tim McMahon PhD<br />tim@mm-mkt.com<br />http://mm-mkt.com<br />http://wearepr.org<br />tmacphd<br />
  3. 3. PR<br />Leadership<br />Branding<br />Crisis Communication<br />Career<br />Social Media<br />
  4. 4. Leader and Leadership<br />“ … an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes.”<br />Leadership for the 21st Century, Joseph Rost<br />
  5. 5. Leadership relies on followers<br />Video Clip<br />Narrated<br />
  6. 6. Leadership Lessons …<br />Preparing to Lead is about me<br />Creating Leadership is about we<br />How do we recognize when leadership is happening?<br />
  7. 7. Leadership Lessons …<br />For organizations, it is about:<br /><ul><li>Setting direction
  8. 8. Obtaining commitment
  9. 9. Facing adaptive challenge</li></ul>The Deep Blue Sea, Wilfred Drath<br />
  10. 10. Leadership Lessons …<br />Leadership flows from meaning rather than meaning flowing from leadership!<br /><ul><li>Vigorously confront reality
  11. 11. Expand individual and organizational knowledge
  12. 12. Create safety for members taking bold, legitimate action</li></ul>Social Construction of Charismatic Leadership, Tim McMahon<br />
  13. 13. PR<br />Relationship<br />Social Media<br />Making Sense of Our World<br />
  14. 14. Web 3.0 is about<br />Search<br />Saliency<br />Two-Way<br />Symmetric<br />Communication<br />
  15. 15. New World New Rules<br />
  16. 16. Brand is shaped by …<br />UGC<br />(User Generated Content)<br />
  17. 17. Your presence matters<br />It is the stuff of your personal brand<br />Your values, beliefs, opinions, behavior, image, words, and deeds<br />So, your web presence matters! Here’s mine:<br />
  18. 18. My LinkedIn Presence<br />
  19. 19. My Twitter Presence<br />
  20. 20. My FB Presence<br />
  21. 21. A Powerful Presence<br />Number of followers?<br />
  22. 22. New York Times Magazine, 04/03/11<br />
  23. 23. The Currency: Attention<br />
  24. 24.
  25. 25.
  26. 26. Currency Trail<br />Presence<br />Attention<br />Vote-getter<br />Cash Generator<br />
  27. 27. PR<br />Branding<br />Sturdy when aligned<br />Powerful when salient<br />Subject to rules<br />
  28. 28. LeBron<br />
  29. 29. “Chalk Clap”<br />Chalk Clap Video<br />
  30. 30. LeBron<br />$135 million<br />
  31. 31. Brand is …<br />Values<br />Message<br />Personality<br />Icons<br />United We Brand, Mike Moser<br />
  32. 32. THE DECISION<br />
  33. 33.
  34. 34. Brand: LeBron<br />
  35. 35. Brand: LeBron<br />NIKE VIDEO<br />
  36. 36. Brand: LeBron<br />CLEVELAND MASH-UP VIDEO<br />
  37. 37. Brand LeBron<br />JORDAN MASH-UP VIDEO<br />
  38. 38. Brand LeBron<br />Recent polls rank him as one of the most disliked athletes in America!<br />
  39. 39. Metrics<br />Reputation = Sum of Images =<br />(performance and behavior) + communication<br />Reputation Management, Doorley & Garcia <br />
  40. 40. Brand Measure<br />Strong Brand occurs when …<br />Values<br />Message<br />Personality<br />Icons<br />Internal<br />Constituents<br />External<br />Constituents<br />United We Brand, Mike Moser<br />
  41. 41. How do you manage?Example: Crisis Communication<br />A crisis is an opportunity<br />In Chinese, the two characters symbolizing crisis represent:<br />danger / fear<br />opportunity / desire<br />
  42. 42. 38<br />DOMINO’S CONOVER NC VIDEO<br />
  43. 43. Cardinal RuleDeal with reality; keep desired outcome in sight<br />R ≈ ix a<br />
  44. 44. Cardinal RuleDeal with reality; keep desired outcome in sight<br />Tell it all<br />Tell it fast<br />Tell ‘em what you are doing about it<br />Tell ‘em when it’s over<br />Get back to work<br />
  45. 45. `<br />DOM PRESIDENT REPLY VIDEO<br />
  46. 46. YOU<br />Prepare to be a leader; aim for leadership<br />Relationship endures; it’s built on trust<br />The way is tried and true, but the tools are ever-changing so stay current<br />Be YOU. People will love the real you and you will love living that life<br />
  47. 47. Thank You<br />Tim McMahon PhD<br />tim@mm-mkt.com<br />http://mm-mkt.com<br />http://wearepr.org<br />tmacphd<br />

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