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The Blogging Administrator Scott McLeod, J.D., Ph.D. TIES 2006

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Get this presentation! <ul><li>www.scottmcleod.net/ties2006 </li></ul>

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CASTLE <ul><li>Nation’s only university center dedicated to K-12 technology leadership issues </li></ul><ul><li>15 credits of graduate coursework </li></ul><ul><li>Postsecondary Partnership Program </li></ul><ul><li>Lots of resources for K-12 leaders </li></ul><ul><ul><li>Principal Blogging Project </li></ul></ul><ul><ul><li>School Data Tutorials and other DDDM resources </li></ul></ul><ul><ul><li>Principals Technology Leadership Assessment </li></ul></ul><ul><ul><li>and more! </li></ul></ul>

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My principal blogs <ul><li>Yes </li></ul><ul><li>No </li></ul>

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A teacher in my school blogs <ul><li>Yes </li></ul><ul><li>No </li></ul>

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I blog <ul><li>Yes </li></ul><ul><li>No </li></ul>

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Students <ul><li>Why might teachers have students blog? </li></ul><ul><ul><li>To share information about topic of study </li></ul></ul><ul><ul><li>Answering questions </li></ul></ul><ul><ul><li>Creative writing (instead of journals) </li></ul></ul><ul><ul><li>Asking questions </li></ul></ul><ul><ul><li>Sharing resources / web sites </li></ul></ul><ul><ul><li>Cooperative learning projects </li></ul></ul>

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Teachers <ul><li>Why might teachers blog? </li></ul><ul><ul><li>Sharing resources with students </li></ul></ul><ul><ul><ul><li>e.g., for assignment </li></ul></ul></ul><ul><ul><li>Facilitate mentor / mentee relationships </li></ul></ul><ul><ul><li>Communicating with parents </li></ul></ul><ul><ul><li>Reflecting on how day went </li></ul></ul><ul><ul><li>Venting </li></ul></ul><ul><ul><li>Sharing good projects with other teachers </li></ul></ul><ul><ul><li>Building professional community </li></ul></ul>

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Administrators <ul><li>What are some benefits a principal might derive from blogging? </li></ul><ul><ul><li>Communication with staff </li></ul></ul><ul><ul><li>Shortening faculty meetings </li></ul></ul><ul><ul><li>Communicating with parents </li></ul></ul><ul><ul><li>Communicating with prospective parents </li></ul></ul><ul><ul><li>Modeling use of technology </li></ul></ul><ul><ul><li>Marketing tool </li></ul></ul><ul><ul><li>More timely than newsletter </li></ul></ul>

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Why blog as an administrator? <ul><li>Sharing news and events </li></ul><ul><li>Progress monitoring </li></ul><ul><li>Status alerts </li></ul><ul><li>Marketing </li></ul><ul><li>Public relations </li></ul><ul><li>Community building </li></ul>

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Why blog as an administrator? <ul><li>Customer relations </li></ul><ul><li>Branding </li></ul><ul><li>Creating “customer evangelists” </li></ul><ul><li>Thought leadership </li></ul><ul><li>Advocacy </li></ul><ul><li>Replacing the school web site </li></ul>

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Principal Blogging Project <ul><li>Few principals are blogging </li></ul><ul><li>100 principal blogs in 100 days! </li></ul><ul><ul><li>Free TypePad blog accounts </li></ul></ul><ul><li>We’re about halfway there </li></ul><ul><li>A few central office blogs too! </li></ul><ul><li>http://principalblogs.jot.com </li></ul>

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Examples <ul><li>Dr. Jan Borelli, Principal, Westwood Elementary, Oklahoma City Public Schools </li></ul><ul><li>Dr. Nancy Flynn, Principal, Randolph Heights Elementary, St. Paul (MN) Public Schools </li></ul><ul><li>http://principalblogs.jot.com/WikiHome/tr0 </li></ul>

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Get this presentation! <ul><li>www.scottmcleod.net/ties2006 </li></ul>