report : nov 2009<br />UCEA Associate Director of Communications<br />Scott McLeod, J.D., Ph.D.Iowa State University<br />
top 15 pages (last 30 days) : ucea.org<br />Home www.ucea.org<br />Jobswww.ucea.org/edleadershipjobs<br />Annual meetingww...
top 15 pages (last 30 days) : ucea.org<br />Convention hotel/travelwww.ucea.org/hoteltravel<br />Interview serieswww.ucea....
top 15 pages (last 30 days) : ucea.org<br />2009 convention programwww.ucea.org/program-2009<br />Principal turnover resea...
Google juice : educational administration<br />#4EAQ<br />#7UCEA<br />
Google juice : educational leadership<br />#6JCEL<br />
Google juice : school principals<br />
Google juice : school superintendents<br />
recommendations<br />Set up Google Analytics account<br />Turn home page into news feed (RSS)<br />Expand descriptions of ...
recommendations<br />Move CASTLE to UCEA web site<br />Expand authorship<br />Web site (including home page news feed)<br ...
recommendations<br />Home page search engine / design optimization<br />5 most recent tweets, 5 most recent interviews, et...
recommendations<br />#uceahashtag<br />Get creative and interactive<br />Sub-sites (program centers, Jackson / Clark schol...
final thoughts<br />Patience!<br />You’d be surprised how people access UCEA resources<br />More content = more visibility...
final thoughts<br />Promoter v. trusted voice<br />Giving up control benefits UCEA<br />LOTS of potential here…<br />Can I...
questions?<br />Scott McLeod, J.D., Ph.D.Iowa State University<br />dangerouslyirrelevant.org/contact.html<br />
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2009 Presentation to the UCEA Executive Committee

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2009 Presentation to the UCEA Executive Committee

Dr. Scott McLeod, Iowa State University, UCEA Associate Director of Communications

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  • Blue = static info, organizational business (telling)Red = open and/or interactive resource (helping)Helping v. tellingRed = 3 out of top 5 / 4 out of top 7 / 6 out of top 15
  • Blue = static info, organizational business (telling)Red = open and/or interactive resource (helping)Helping v. tellingRed = 3 out of top 5 / 4 out of top 7 / 6 out of top 15
  • Blue = static info, organizational business (telling)Red = open and/or interactive resource (helping)Helping v. tellingRed = 3 out of top 5 / 4 out of top 7 / 6 out of top 15
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  • 2009 Presentation to the UCEA Executive Committee

    1. 1. report : nov 2009<br />UCEA Associate Director of Communications<br />Scott McLeod, J.D., Ph.D.Iowa State University<br />
    2. 2.
    3. 3.
    4. 4. top 15 pages (last 30 days) : ucea.org<br />Home www.ucea.org<br />Jobswww.ucea.org/edleadershipjobs<br />Annual meetingwww.ucea.org/annual-meeting-and-exhibits<br />JRLEwww.ucea.org/jrle<br />Members onlywww.ucea.org/members-only<br />
    5. 5. top 15 pages (last 30 days) : ucea.org<br />Convention hotel/travelwww.ucea.org/hoteltravel<br />Interview serieswww.ucea.org/interview-series<br />Future conventionswww.ucea.org/future-conventions<br />Who we arewww.ucea.org/who<br />Clark seminarwww.ucea.org/clark-seminar<br />
    6. 6. top 15 pages (last 30 days) : ucea.org<br />2009 convention programwww.ucea.org/program-2009<br />Principal turnover researchwww.ucea.org/principal-turnover-research<br />Contact UCEAwww.ucea.org/contact-ucea<br />Jackson scholarswww.ucea.org/jackson-scholar<br />Conference participant roleswww.ucea.org/participant-roles2009<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13. Google juice : educational administration<br />#4EAQ<br />#7UCEA<br />
    14. 14. Google juice : educational leadership<br />#6JCEL<br />
    15. 15. Google juice : school principals<br />
    16. 16. Google juice : school superintendents<br />
    17. 17.
    18. 18.
    19. 19.
    20. 20. recommendations<br />Set up Google Analytics account<br />Turn home page into news feed (RSS)<br />Expand descriptions of UCEA resources<br />Interview series<br />Policy briefs<br />UCEA Review<br />More social media channels<br />YouTube, Facebook, Slideshare, Twitter lists, iTunes podcast channels, social bookmarking, etc.<br />
    21. 21. recommendations<br />Move CASTLE to UCEA web site<br />Expand authorship<br />Web site (including home page news feed)<br />Twitter<br />Interview series (program centers, others)<br />Discussions (program centers, others)<br />Other social media<br />Establish expectations for some folks/groups<br />Tutorials (social media, JCEL, SLPPS)<br />
    22. 22. recommendations<br />Home page search engine / design optimization<br />5 most recent tweets, 5 most recent interviews, etc.<br />Aggregation of CASTLE blog network feeds<br />YouTube / Slideshare / other feeds<br />Search engine optimization<br />Advertising (on site, buying keywords)<br />Publicize better electronically, print, F2F<br />Brochures, reports, journals, business cards, e-mail signatures, etc.<br />
    23. 23. recommendations<br />#uceahashtag<br />Get creative and interactive<br />Sub-sites (program centers, Jackson / Clark scholars, Rethinking the Ed.D., Urban Lead. Devt.)<br />Interview series (discussions, author talks)<br />Policy briefs (RSS, discussions)<br />Discussion events<br />Convention (RSS)<br />Move EAQ & JCEL to site<br />
    24. 24. final thoughts<br />Patience!<br />You’d be surprised how people access UCEA resources<br />More content = more visibility <br />Distributed authorshipis both necessary andimportant<br />
    25. 25. final thoughts<br />Promoter v. trusted voice<br />Giving up control benefits UCEA<br />LOTS of potential here…<br />Can I make a 2009 convention blog for news, podcasts, videos, etc.?<br />
    26. 26.
    27. 27. questions?<br />Scott McLeod, J.D., Ph.D.Iowa State University<br />dangerouslyirrelevant.org/contact.html<br />

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