Matthew Kelley and Katie Martin are creating a website for Hildy McElvain's new photography business, Hildy Ann Photography. The website aims to showcase McElvain's photography and gain more clients by allowing customers to purchase photos online. Kelley is responsible for the logo and website design while also enjoying 3D modeling. The target audience is seniors, families, and corporations. Competitors include local photographers. Sketches and digital mockups of the logo and website were created. Work remains to be done on functionality, revisions, and linking to social media.

1. Hildy Ann
Photography
By: Matthew Kelley and Katie
Martin
CAPS Students: Matthew Kelley and Katie Martin 1

2. Introduction:
• Matthew Kelley
• Majors: Graphic Design and Game
Design
• Role: Logo and website
• Interesting fact: I like to
research 3d modeling and game
software in order to conduct my own
projects.
CAPS Students: Matthew Kelley and Katie Martin 2

3. Client Explanation:
Hildy McElvain:
• McElvain Enterprises
• Owns other small
businesses
• Started a photography
business.
CAPS Students: Matthew Kelley and Katie Martin 3

4. Client Overview:
• Objective(s): Create a website that
will help show her photography off to
future generations.
• Target Audience: Seniors in high
school, families, and corporate
gatherings.
• Message: Buy the pictures on the
website.
• Rationale: Gain more clients for more
business, and create a portal to show
off her photography.
CAPS Students: Matthew Kelley and Katie Martin 4

5. Competitors:
Mneignborphoto
DeCloud Studios
CAPS Students: Matthew Kelley and Katie Martin 5

6. Sketches:
CAPS Students: Matthew Kelley and Katie Martin 6

7. a
Digital website screenshots:
Hildy Ann Photography
e
CAPS Students: Matthew Kelley and Katie Martin 7

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14. ge
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15. Checklist:
• Sketch logo mockups (Oct. 13)- done
• Digitally mockup logo client requested (Oct.14)–
done
• Digitally mockup the website (Oct. 18) – done
• Repair functionality issues (Oct. 27) –working
on
• Meet with client to discuss revisions and
mockups (Nov. 3)- done
• Link the client Facebook page to website –in
progress
• Add an intro page for eCommerce page – in
progress
CAPS Students: Matthew Kelley and Katie Martin 8