Ecopia Ecological Products of Ethiopia (ECOPIA)  „ The Pure Joy of Nature“  November Addis Ababa
Content <ul><li>Ecopia  </li></ul><ul><li>Ecopia in Rural Areas </li></ul><ul><li>Ecopia Future </li></ul>
Base of the Pyramid 1. Ecopia
Base of the Pyramid 1. Ecopia 80 % of the Population
Base of the Pyramid 1. Ecopia Build Bridge
Base of the Pyramid 1. Ecopia Create Value for Top
Structure 1. Ecopia
Basic Information <ul><li>Ecopia is a  social company  that orchestrates the value chain of organic food production, proce...
Basic Information <ul><li>The headquarter is in  Addis Ababa , Ethiopia  </li></ul>1. Ecopia
Basic Information <ul><li>Processing facilities are in  </li></ul><ul><li>Chucko  and  Safa  for pineapples,  </li></ul><u...
Ecopia Holding Structure 1. Ecopia Ecopia Holding  Addis Ababa <ul><li>Ecopia  </li></ul><ul><li>Chencha </li></ul><ul><li...
Objective <ul><li>Training </li></ul><ul><li>Establish Incubation </li></ul><ul><li>Center </li></ul><ul><li>Collect, inve...
Structure of Business Unit 1. Ecopia
Ecopia Services <ul><li>invest in equipment, knowledge and resources  </li></ul><ul><li>transfer from the different source...
Finances 1. Ecopia
Ecopia Products <ul><li>Fruits & Vegetables: </li></ul><ul><ul><li>Apple </li></ul></ul><ul><ul><li>Ambaschok </li></ul></...
Ecopia Products <ul><li>We have developed 42 products, which are sold in Supermarkets & Hotels </li></ul>1. Ecopia
1. Ecopia
Content <ul><li>Ecopia  </li></ul><ul><li>Ecopia in Rural Ethiopia </li></ul><ul><li>Ecopia Future activities </li></ul>
Aim of the project <ul><li>Train 100 Organic  </li></ul><ul><li>Mango Producers </li></ul>2. Ecopia in rural areas
Results <ul><li>5 processed products in high quality standards with traceability of organic farmers </li></ul>Ecopia in ru...
Traceability <ul><li>Labels indicate: </li></ul><ul><ul><li>Traceability Code </li></ul></ul><ul><ul><li>Expiration date <...
Ecopia Lante and Assosa Products <ul><li>Mango Juice & Syrup </li></ul>Ecopia in rural areas
Ecopia Assosa Products <ul><li>Mango Jam & Compote </li></ul>2. Ecopia Assosa
Ecopia Safa/Chuko Products <ul><li>Dried Mango for Tea & Cereals </li></ul>
Ecopia Assosa Products <ul><li>Mango Wine & Vinegar </li></ul>Ecopia in rural areas
Ecopia Assosa Products <ul><li>Hibiscus Wine & Vinegar </li></ul>Ecopia in rural areas
Content <ul><li>Ecopia  </li></ul><ul><li>Ecopia rural area </li></ul><ul><li>Ecopia future work in rural areas  </li></ul>
Structure Model 3. Ecopia Assosa’s Future Farming  Field School Lodge Incubation  Center
Incubation Center Incubation  Centre Ecopia Holding (Services) Production and  selling to Ecopia Investment centre  Servic...
Investment Model: IC Ecopia: Equipment, Training Staff, Services INCUBATION CENTER
Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quality  control, traceability)  & management Ot...
Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quality  control, traceability)  & management Ot...
Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quality  control, traceability)  & management Ot...
Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quality  control, traceability)  & management Ot...
Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quality  control, traceability)  & management Ot...
Processing groups  members are  processing Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quali...
Ecopia plc. Production  Facility  (equipment) Services (glass,  training, quality  control, traceability)  & management Ot...
Investment Model: IC Ecopia Corporative:  20 % of  Initial Investment Costs INCUBATION CENTER
Investment Model: IC Subventions & Co-financing Ecopia Government: Land World Vision: Cold Room other NGOs Corporative INC...
20 hectare Ecopia  Assosa Ecopia  Chucko Ecopia  Safa Ecopia  Chencha Ecopia Addis 20 ha: Production facilities 50 ha: Pla...
<ul><li>Thank you for your attention! </li></ul>
Ecopia is a social company  www.ecopia.de  that uses mobile telephones to orchestrates the value chain of organic food, co...
Traceability <ul><li>Labels indicate: </li></ul><ul><ul><li>Traceability Code </li></ul></ul><ul><ul><li>Expiration date <...
Track me <ul><li>We are working that our lables to integrate barcode system where by: </li></ul><ul><ul><li>Traceability C...
Pay me !!! <ul><li>Ecopia will implement the first quarter of 2012, its concept of Trace, tack and pay me with the use of ...
Essentially, ECOPIA has invested for the past five years in establishing a database of its suppliers (we have now 11,000 f...
  Organic products rely heavily on technology, transportation, management and logistics for physical fulfilment, and on ma...
<ul><li>Ecopia Plc is the first mobile phones based conductor in Organic Food production in East Africa and we want to pro...
We use mobile phones to address the major constraints at each level of the supply; demand and net work chain, rather than ...
<ul><li>We use mobile because our suppliers (11,000 2011 and  2 milion in 2015)  can not read and write , have no access t...
<ul><li>To  bring together demand and supply without any corrupted middlemen, who misuse their position of dealers. </li><...
Ecopia wants now to develop Mobile Phones based ERP and MRP We want to use mobile for web-based Enterprises Resources Plan...
<ul><li>Create a Real time Reversed Auction (RTRA) for African food Sector.  </li></ul><ul><li>To develop a platform that ...
<ul><li>Why reversed and not ebay system? </li></ul><ul><li>Advantage to the Farmers: as price is always an offer  </li></...
<ul><li>The interface technologies we are going to use are:  </li></ul><ul><li>SMS interface </li></ul><ul><li>Voice appli...
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EGK 2011: Agriculture 06 ECOPIA

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EGK 2011: Agriculture 06 ECOPIA

  1. 1. Ecopia Ecological Products of Ethiopia (ECOPIA) „ The Pure Joy of Nature“ November Addis Ababa
  2. 2. Content <ul><li>Ecopia </li></ul><ul><li>Ecopia in Rural Areas </li></ul><ul><li>Ecopia Future </li></ul>
  3. 3. Base of the Pyramid 1. Ecopia
  4. 4. Base of the Pyramid 1. Ecopia 80 % of the Population
  5. 5. Base of the Pyramid 1. Ecopia Build Bridge
  6. 6. Base of the Pyramid 1. Ecopia Create Value for Top
  7. 7. Structure 1. Ecopia
  8. 8. Basic Information <ul><li>Ecopia is a social company that orchestrates the value chain of organic food production, processing and marketing </li></ul>1. Ecopia
  9. 9. Basic Information <ul><li>The headquarter is in Addis Ababa , Ethiopia </li></ul>1. Ecopia
  10. 10. Basic Information <ul><li>Processing facilities are in </li></ul><ul><li>Chucko and Safa for pineapples, </li></ul><ul><li>Chencha for highland fruits, </li></ul><ul><li>Bahardar for Guava </li></ul><ul><li>Assosa for mango. </li></ul>1. Ecopia
  11. 11. Ecopia Holding Structure 1. Ecopia Ecopia Holding Addis Ababa <ul><li>Ecopia </li></ul><ul><li>Chencha </li></ul><ul><li>Apple </li></ul><ul><li>Plum </li></ul><ul><li>Ecopia </li></ul><ul><li>Chuko </li></ul><ul><li>Pineapple </li></ul><ul><li>Amaschok </li></ul><ul><li>Ecopia </li></ul><ul><li>Safa </li></ul><ul><li>Pineapple </li></ul><ul><li>Ecopia </li></ul><ul><li>Assosa </li></ul><ul><li>Mango </li></ul><ul><li>Hibiscus </li></ul>
  12. 12. Objective <ul><li>Training </li></ul><ul><li>Establish Incubation </li></ul><ul><li>Center </li></ul><ul><li>Collect, invest </li></ul><ul><li>administrate money </li></ul><ul><li>for local businesses </li></ul>1. Ecopia
  13. 13. Structure of Business Unit 1. Ecopia
  14. 14. Ecopia Services <ul><li>invest in equipment, knowledge and resources </li></ul><ul><li>transfer from the different sources in their business units in an early stage (seed investment) </li></ul><ul><li>Ecopia Assosa: co-investment in training with World Vision </li></ul>1. Ecopia
  15. 15. Finances 1. Ecopia
  16. 16. Ecopia Products <ul><li>Fruits & Vegetables: </li></ul><ul><ul><li>Apple </li></ul></ul><ul><ul><li>Ambaschok </li></ul></ul><ul><ul><li>Mango </li></ul></ul><ul><ul><li>Zetuene (Guava) </li></ul></ul><ul><ul><li>Casmer, Papaya, Plum etc. </li></ul></ul><ul><li>Products: </li></ul><ul><ul><li>Jam & Compote </li></ul></ul><ul><ul><li>Juice, Syrup, Wine, Vinegar </li></ul></ul><ul><ul><li>Dry fruits for tea & cereals </li></ul></ul><ul><ul><li>Pickles & Soup </li></ul></ul>1. Ecopia
  17. 17. Ecopia Products <ul><li>We have developed 42 products, which are sold in Supermarkets & Hotels </li></ul>1. Ecopia
  18. 18. 1. Ecopia
  19. 19. Content <ul><li>Ecopia </li></ul><ul><li>Ecopia in Rural Ethiopia </li></ul><ul><li>Ecopia Future activities </li></ul>
  20. 20. Aim of the project <ul><li>Train 100 Organic </li></ul><ul><li>Mango Producers </li></ul>2. Ecopia in rural areas
  21. 21. Results <ul><li>5 processed products in high quality standards with traceability of organic farmers </li></ul>Ecopia in rural areas
  22. 22. Traceability <ul><li>Labels indicate: </li></ul><ul><ul><li>Traceability Code </li></ul></ul><ul><ul><li>Expiration date </li></ul></ul><ul><ul><li>Consumer information </li></ul></ul><ul><ul><li>Contact </li></ul></ul>Ecopia in rural areas
  23. 23. Ecopia Lante and Assosa Products <ul><li>Mango Juice & Syrup </li></ul>Ecopia in rural areas
  24. 24. Ecopia Assosa Products <ul><li>Mango Jam & Compote </li></ul>2. Ecopia Assosa
  25. 25. Ecopia Safa/Chuko Products <ul><li>Dried Mango for Tea & Cereals </li></ul>
  26. 26. Ecopia Assosa Products <ul><li>Mango Wine & Vinegar </li></ul>Ecopia in rural areas
  27. 27. Ecopia Assosa Products <ul><li>Hibiscus Wine & Vinegar </li></ul>Ecopia in rural areas
  28. 28. Content <ul><li>Ecopia </li></ul><ul><li>Ecopia rural area </li></ul><ul><li>Ecopia future work in rural areas </li></ul>
  29. 29. Structure Model 3. Ecopia Assosa’s Future Farming Field School Lodge Incubation Center
  30. 30. Incubation Center Incubation Centre Ecopia Holding (Services) Production and selling to Ecopia Investment centre Services&Support to create companies
  31. 31. Investment Model: IC Ecopia: Equipment, Training Staff, Services INCUBATION CENTER
  32. 32. Ecopia plc. Production Facility (equipment) Services (glass, training, quality control, traceability) & management Others like shop, Café & tourisms Marketing & promotion World Vision Cooperative Primary Cooperatives members are processing Ecopia plc Ecopia Asosa <ul><li>Issues: </li></ul><ul><li>- Coop does not pay tax/VAT </li></ul><ul><li>- price build-u: 21 birr + 4 birr VAT is 25 birr for jam when Ecopia sells </li></ul><ul><li>- direct sales: 5 birr to Ecopia for jam </li></ul><ul><li>- World Vision provided land and facility to cooperative </li></ul><ul><li>Initial rent was shared by WV and Ecopia </li></ul>
  33. 33. Ecopia plc. Production Facility (equipment) Services (glass, training, quality control, traceability) & management Others like shop, Café & tourisms Marketing & promotion SNV JACA Cooperative Primary Cooperatives members are processing Ecopia plc Ecopia Lante Issues: - Coop does not pay tax/VAT Contract for pricing needed Direct sales: x birr to Ecopia for payment services - Investment possibilities of coop limited?
  34. 34. Ecopia plc. Production Facility (equipment) Services (glass, training, quality control, traceability) & management Others like shop, Café & tourisms Marketing & promotion Others Cooperative Primary Cooperatives members are processing Ecopia plc Ecopia Chencha (option 1) <ul><li>Issues: </li></ul><ul><li>- Coop does not pay tax/VAT </li></ul><ul><li>Contract for pricing needed </li></ul><ul><li>Direct sales: x birr to Ecopia for payment services </li></ul><ul><li>Investment possibilities limited? </li></ul>
  35. 35. Ecopia plc. Production Facility (equipment) Services (glass, training, quality control, traceability) & management Others like shop, Café & tourisms Marketing & promotion Others Cooperative Primary Cooperatives members are processing Ecopia plc Ecopia Chencha (option 2) <ul><li>Issues: </li></ul><ul><li>Coop members are processing and sell to Ecopia </li></ul><ul><li>alternative cooperative only supplying (not preferred) </li></ul><ul><li>Contract for pricing needed </li></ul>
  36. 36. Ecopia plc. Production Facility (equipment) Services (glass, training, quality control, traceability) & management Others like shop, Café & tourisms Marketing & promotion Others Women group member are processing Ecopia plc Ecopia Dire Dawa Groups <ul><li>Issues: </li></ul><ul><li>Contracts for pricing needed </li></ul><ul><li>Groups need to be strengthened not only technical but also organizational </li></ul><ul><li>Groups pay tax? Since plc’s </li></ul><ul><li>Limited investments possibilities groups </li></ul>
  37. 37. Processing groups members are processing Ecopia plc. Production Facility (equipment) Services (glass, training, quality control) & management Others like shop, Café & tourisms Marketing & promotion Others Cooperative Primary Cooperatives Ecopia plc Groups/ individuals / staff Ecopia Chuko/Safa raw materials/services raw materials <ul><li>Issues: </li></ul><ul><li>JV with Ecopia, venture capital, groups, staff and coop (last one doubtful) </li></ul><ul><li>- Idea Ecopia 80% or less and rest 20% or more </li></ul><ul><li>Groups selected form 100 trained (coherent, locality) with potentially service link with cooperative </li></ul><ul><li>- Coop does not pay tax/VAT but JV does </li></ul><ul><li>MoA and articles of association required </li></ul><ul><li>contracts for pricing needed </li></ul>
  38. 38. Ecopia plc. Production Facility (equipment) Services (glass, training, quality control, traceability) & management Others like shop, Café & tourisms Marketing & promotion OFWE Association group member are processing Ecopia plc Ecopia Bale Groups <ul><li>Issues: </li></ul><ul><li>Contracts for pricing needed </li></ul><ul><li>Groups need to be strengthened not only technical but also organizational </li></ul><ul><li>Groups pay tax? Since plc’s </li></ul><ul><li>Limited investment possibilities associations </li></ul>OFWE
  39. 39. Investment Model: IC Ecopia Corporative: 20 % of Initial Investment Costs INCUBATION CENTER
  40. 40. Investment Model: IC Subventions & Co-financing Ecopia Government: Land World Vision: Cold Room other NGOs Corporative INCUBATION CENTER
  41. 41. 20 hectare Ecopia Assosa Ecopia Chucko Ecopia Safa Ecopia Chencha Ecopia Addis 20 ha: Production facilities 50 ha: Planting 20 ha: Production facility & Lodge 20 ha: Production facility & Lodge ?
  42. 42. <ul><li>Thank you for your attention! </li></ul>
  43. 43. Ecopia is a social company www.ecopia.de that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and marketing. The head quarter is in Addis Ababa, Ethiopia. We have an office in Chocko, Safa, Lante, Chencha, Konso (in the southern Region) Dre Dawa and Assosa. Introduction
  44. 44. Traceability <ul><li>Labels indicate: </li></ul><ul><ul><li>Traceability Code </li></ul></ul><ul><ul><li>Expiration date </li></ul></ul><ul><ul><li>Consumer information </li></ul></ul><ul><ul><li>Contact </li></ul></ul>Ecopia in rural areas
  45. 45. Track me <ul><li>We are working that our lables to integrate barcode system where by: </li></ul><ul><ul><li>Traceability Code </li></ul></ul><ul><ul><li>Baracod system for tracking system that is integrated in the mobile phone. (Ecopia is disusing this functionalities with Motorola mobile phone hardware providers) </li></ul></ul>Ecopia in rural areas
  46. 46. Pay me !!! <ul><li>Ecopia will implement the first quarter of 2012, its concept of Trace, tack and pay me with the use of Dashne Bank: mobile pay card system. </li></ul>Ecopia in rural areas
  47. 47. Essentially, ECOPIA has invested for the past five years in establishing a database of its suppliers (we have now 11,000 farmers in our database of suppliers). Whereby the suppliers are advised to acquire mobile phone in order to implement our tractability code. We have started with our traceability code to bring a product from its conception to its end use consisting of the input suppliers, producers, processors and buyers. Ecopia Plc.
  48. 48.   Organic products rely heavily on technology, transportation, management and logistics for physical fulfilment, and on marketing and government regulation for maintaining an efficient consumer market.   ECOPIA business model is structured on the co-creation of organic products value chain in East Africa; we control the activities in the market by using mobile networking. Ethiopian organic products challenges:
  49. 49. <ul><li>Ecopia Plc is the first mobile phones based conductor in Organic Food production in East Africa and we want to process our products on web-based food processing software for mobiles. </li></ul><ul><li>  We are the first food industry that has been able to bring products, technologies and services to the regional market by orchestrating 12 Ethiopian organic value supply-chain sectors: </li></ul><ul><li>Organic products: fruit, vegetable, cereals, herbal producers and sellers </li></ul><ul><li>Buyers of Ecopia products and Ecopia farmers products </li></ul><ul><li>Producers </li></ul><ul><li>Consumers </li></ul><ul><li>Processing facilities </li></ul><ul><li>Logistic and linkage service providers </li></ul><ul><li>Labelling </li></ul><ul><li>Marketing </li></ul><ul><li>Packing companies </li></ul><ul><li>Regulator and Certification providers </li></ul><ul><li>Research Institutions and Universities </li></ul><ul><li>Dealers and Retailers </li></ul>Mobile based application
  50. 50. We use mobile phones to address the major constraints at each level of the supply; demand and net work chain, rather than concentrating on just one group (e.g., producers and processors) or on one geographical location.  Mobile based sourcing
  51. 51. <ul><li>We use mobile because our suppliers (11,000 2011 and 2 milion in 2015) can not read and write , have no access to transport and computers . Therefore Ecopia use mobile for: </li></ul><ul><ul><ul><li>Orchestrating the 12 value chain of organic food processing </li></ul></ul></ul><ul><ul><ul><li>Increasing the offer </li></ul></ul></ul><ul><ul><ul><li>Planning </li></ul></ul></ul><ul><ul><ul><li>Controlling </li></ul></ul></ul><ul><ul><ul><li>Tracing </li></ul></ul></ul><ul><ul><ul><li>Tracking </li></ul></ul></ul>Mobile based sourcing
  52. 52. <ul><li>To bring together demand and supply without any corrupted middlemen, who misuse their position of dealers. </li></ul><ul><li>Enable the organic farmers to participate directly in the market and price making process. </li></ul><ul><li>They are accessible for every one </li></ul><ul><li>Easy for every one </li></ul><ul><li>Every farmer can participate in the market </li></ul><ul><li>Distance is no long an attribute to access to the market </li></ul><ul><li>Food market becomes transparent. </li></ul><ul><li>You only need mobile to be part of the web based processing team of Ecopia. </li></ul>Why mobile phones?
  53. 53. Ecopia wants now to develop Mobile Phones based ERP and MRP We want to use mobile for web-based Enterprises Resources Planning (ERP) and integrating our partners and consumers who are decentralised in the region to regional and international Market. We need web-based Market Resources Planning (MRP). Mobile based sells and distributions
  54. 54. <ul><li>Create a Real time Reversed Auction (RTRA) for African food Sector. </li></ul><ul><li>To develop a platform that integrate all the decentralised farmers and partners in Organic food processing to Ecopia ERP and Regional and International Organic Food market without any special devices by just using mobile phones. </li></ul>Our aim: Real time reversed auction
  55. 55. <ul><li>Why reversed and not ebay system? </li></ul><ul><li>Advantage to the Farmers: as price is always an offer </li></ul><ul><li>In the ebay system the price is created in the last second. </li></ul><ul><li>We determine the price by auction </li></ul><ul><li>Get repayable price </li></ul><ul><li>ERP for African Food Processing . </li></ul><ul><li>MRP for African Food to go to International Market (European, American and Japan market) planning: Organic Market is growing at 15% in the world market. </li></ul>Real time reversed auction
  56. 56. <ul><li>The interface technologies we are going to use are: </li></ul><ul><li>SMS interface </li></ul><ul><li>Voice application </li></ul><ul><li>Voice human to human and in the near future Human Computer interface. </li></ul>Real time reversed auction

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