Public Relations Nightmares

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Public Relations Nightmares

  1. 1. PUBLIC RELATIONS NIGHTMARES LEARNING FROM THE PENN STATE EXPERIENCE AND CRISIS MANAGEMENT LITERATURE Matthew P. Ciszek Penn State Shenango October 15, 2012
  2. 2. Recommendations of the Freeh Report • Change Penn State’s organizational culture • Strive for openness and transparency • Regular communication with stakeholders • Background checks for all employees regularly • Separate business and human resource functions • Better communication between administration and board of trustees • Establish independent internal audit office • Changes to practices of athletics department • Increase security & training for programs for/with children
  3. 3. Crisis Management Literature • Authentic change has greatest impact • Other responses can have negative effects on the organization’s image • Proactive organizations generally maintain image and reputation • Stakeholders want communication and honesty • Transparency and accountability also important
  4. 4. Library Case Studies • Embezzlement of Funds by Director • Homicide on Library Property • Department Head with “Internet Issues”
  5. 5. Questions? Thank you for attending! Matthew P. Ciszek Assistant Librarian Penn State Shenango mpc16@psu.edu
  6. 6. Photo Credits 1. http://www.personal.psu.edu/tps154/picture2.PNG 2. http://studentaffairs.psu.edu/hub/commonwealthsa/i/map.jpg 3. http://onwardstate.com/wp-content/uploads/2010/10/crowd3.jpg 4. http://wac.450f.edgecastcdn.net/80450F/nj1015.com/files/2011/11/13193 7684.jpg 5. http://media.cleveland.com/sports/college_impact/photo/fans-paterno- house-apjpg-d9cd948648f1749c.jpg 6. http://media.cleveland.com/sports_impact/photo/sandusky-paterno- apjpg-8caa2463ee5f7834.jpg 7. http://img0.etsystatic.com/000/0/6448718/il_fullxfull.267645588.jpg 8. http://images.wjla.com/crime/110511-jerry-sandusky-ex-pennstatecoach- ap_606.jpg 9. http://images.huffingtonpost.com/gadgets/slideshows/238950/slide_2389 50_1237000_free.jpg 10. http://media.pennlive.com/midstate_impact/photo/graham-spanierjpg- 5d7b18efce637433.jpg 11. http://a.espncdn.com/photo/2011/1109/ncf_a_paterno_b3_600.jpg 12. http://media.cleveland.com/darcy/photo/13ggdarcy-4jpg- 5dc77c5a0ed4b73c.jpg 13. http://graphics8.nytimes.com/images/2011/11/16/sports/16costaspic/16c ostaspic-blog480.jpg 14. Holder 15. http://img.ibtimes.com/www/data/images/full/2011/11/10/188084.jpg 16. http://instntrply.com/wp-content/uploads/2011/11/vlcsnap-2011-11-09- 21h42m29.jpg 17. http://www.csmonitor.com/var/ezflow_site/storage/images/media/image s/11-10-11-penn-state-students/10972118-1-eng-US/11-10-11-Penn-State- students_full_600.jpg 18. http://media.centredaily.com/smedia/2011/11/10/14/56/XskrS.AuSt.42.jp g 19. http://onwardstate.com/wp-content/uploads/2012/07/DSC_5156.jpg 20. http://leeswammes.files.wordpress.com/2010/12/col-where-col-gets- books.jpg 21. http://4.bp.blogspot.com/- YcPZDjWV0ac/TySfvJxBkPI/AAAAAAAACeM/j1UC6E3cTfA/s1600/Joe%2BPa %2Bby%2BBarb%2BJan%2B2012.jpg 22. http://targuman.org/PhotoBlog/wp-content/uploads/2012/06/Lewis-Katz- Building-PSU.jpg 23. http://media.pennlive.com/midstate_impact/photo/psu-plane-1jpg- a45b4cf2d8bd9755.jpg 24. http://www.troyrecord.com/content/articles/2012/07/22/news/doc500c1f 82c7aea083887447.jpg 25. http://indianapolis-indiana.us/wp- content/uploads/2012/07/a6591332852309994_o.jpg 26. http://msnbcmedia4.msn.com/j/MSNBC/Components/Slideshows/_produc tion/_archive/Cartoons/ss-120716-paterno-legacy/ss-120716-paterno- legacy-01.ss_full.jpg 27. http://dallasmorningviewsblog.dallasnews.com/files/2012/07/PENN_STAT E_ABUSE_FOOTBALL_26182679.jpg 28. http://onwardstate.com/wp-content/uploads/2011/11/IMG_1801.jpg 29. http://www.flickr.com/photos/pennstatelive/6338957670/ 30. http://www.bishop- accountability.org/news2011/images11/2011_11_14_Miller_PennStates_p h_Image1.jpg 31. http://onwardstate.com/wp- content/uploads/2012/05/415178_10150923803614778_304254224777_1 2822229_419190899_o.jpg 32. http://http://onwardstate.com/wp- content/uploads/2008/12/pattee_library_psu.jpg 33. https://contest.thesca.org/sites/default/files/DSC_0051_1.JPG 34. http://farm1.staticflickr.com/146/416175525_f0a1c754b3_o.jpg 35. http://http://brianerwin.com/photos/other/PA/OldMainWinter.jpg

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