Wwcm 6.0 Customer Presentation.12152006


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  • Wwcm 6.0 Customer Presentation.12152006

    1. 1. IBM ® Workplace Web Content Management ™ Version 6.0 Web Publishing Without Pain
    2. 2. Why do you need web content management? <ul><li>For your e-Business Goals! </li></ul>Internet Goals • Broader market reach • Improve customer support • Faster time to market • Reduce cost of doing business • Customer retention/Satisfaction • Enhance company image Intranet Goals • Broader corporate reach • Employee Self Service • Application Integration • Corporate Policy Adherence • Greater employee satisfaction • Faster time to market • Reduce cost of doing business Extranet Goals • Self-service Applications • Personalized support of Business Partners • Timely accurate product information • Partner/Supplier Satisfaction • Partner/Supplier Retention • Ease of doing business
    3. 3. Why do you need web content management? <ul><li>Information Management is critical </li></ul><ul><ul><li>In the next 2 years more original content will be created than in all of prior human history! </li></ul></ul><ul><li>Organizations need the right information to get to the right people at the right time </li></ul><ul><li>IT resources are stretched too thin! </li></ul><ul><ul><li>Homegrown software is costly to maintain </li></ul></ul><ul><ul><li>Some have multiple web content management systems to manage </li></ul></ul><ul><li>Web content authors experience frustrating Webmaster bottlenecks and publishing delays! </li></ul>
    4. 4. What Web site challenges do you have? <ul><li>Costs of Losing Customers </li></ul><ul><li>If they run into problems, most will never come back </li></ul><ul><li>It costs 6x more to sell to a new customer than to an existing one </li></ul><ul><li>Cost of Chaos </li></ul><ul><li>The “hassle” of keeping the site current results in neglect </li></ul><ul><li>Site usage declines </li></ul><ul><li>Content re-creation </li></ul><ul><li>Employee frustration </li></ul><ul><li>Costs of Outdated Pages </li></ul><ul><li>Lost customer confidence </li></ul><ul><li>Tarnished image </li></ul><ul><li>Lower traffic </li></ul><ul><li>Lost opportunities </li></ul><ul><li>Legal Exposure </li></ul><ul><li>Why is it a Challenge? </li></ul><ul><li>Low attention span </li></ul><ul><li>Lots of competition </li></ul><ul><li>Easy to leave – one click and they’re gone </li></ul><ul><li>Why is it a challenge? </li></ul><ul><li>Where did that come from? </li></ul><ul><li>Who owns it? How old is it? Is it still current? </li></ul><ul><li>Are we still selling that? </li></ul><ul><li>Why 1999 events still listed? </li></ul><ul><li>Why is it a challenge? </li></ul><ul><li>Only a small group of technical people can change the web site </li></ul><ul><li>Cross-functional effort </li></ul><ul><li>Time consuming </li></ul>Bringing visitors back Content Chaos Keep your site current Challenge #3 Challenge #2 Challenge #1
    5. 5. What is IBM Workplace Web Content Management? <ul><li>Helps customers easily manage Web content </li></ul><ul><ul><li>Rapidly develop sites through reusable out-of-the-box components, which helps improve TCO and speed ROI </li></ul></ul><ul><ul><li>Keep intranet, extranet, Internet websites and portals up-to-date, accurate and in control </li></ul></ul><ul><ul><li>Able to leverage existing enterprise content repositories </li></ul></ul><ul><li>Helps improve productivity & relevance </li></ul><ul><ul><li>Easy-to-use interface enables non-technical users to manage Web life cycles, removing IT and Webmaster bottlenecks </li></ul></ul><ul><ul><li>Automated workflow ensures accuracy of content </li></ul></ul><ul><ul><li>Performance enhancing caching </li></ul></ul><ul><ul><li>Dynamic personalized delivery of content by user role and preferences </li></ul></ul>“ Allows the right information to get to the right people at the right time, so portals & websites are efficient and effective.” “ We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment.” Jorge Sosa – HSBC Mexico
    6. 6. What are the key capabilities of the product? End-to-End Web Content Management
    7. 7. WebSphere ® Portal and Web Content Management <ul><li>Business Value </li></ul><ul><ul><li>The analysts agree “ Portals and Web Content Management go hand-in-hand ” </li></ul></ul><ul><ul><li>ROI of Integrated Workplace Web Content Management and WebSphere Portal: </li></ul></ul><ul><ul><ul><li>Integration with WebSphere Portal helps lower project costs and go live faster </li></ul></ul></ul><ul><li>Background </li></ul><ul><ul><li>Workplace Web Content Management is jointly developed and tightly integrates with WebSphere Portal </li></ul></ul><ul><ul><li>Every Portal Enable/Extend customer has a limited entitlement for Workplace Web Content Management </li></ul></ul><ul><ul><ul><li>Effectively a built-in evaluation and discount </li></ul></ul></ul><ul><li>The Entitlement: </li></ul><ul><li>1 Workplace Web Content Management CPU for every 6 WebSphere Portal CPUs </li></ul><ul><li>Must publish to WebSphere Portal only </li></ul>
    8. 8. Workplace Web Content Management V6.0 <ul><li>With this new release: </li></ul><ul><li>IBM leads the industry with the most tightly integrated portal and Web content management solution on the market today. </li></ul><ul><li>Advanced, rules-based personalization capabilities allow targeted information to be dynamically delivered to your employees, customers, suppliers and partners via the WebSphere Portal environment </li></ul><ul><li>Enhanced authoring and administration capabilities allow web content to be created and delivered more effectively via your WebSphere Portal environment </li></ul>
    9. 9. Workplace Web Content Management Key Functions End-to-End Content Management New in V6.0! <ul><li>Customizable User Interface </li></ul><ul><li>New views </li></ul><ul><li>Welcome page </li></ul><ul><li>Inline authoring </li></ul><ul><li>New search </li></ul><ul><li>Rich text editor enhancements </li></ul><ul><li>Deeper WebSphere Portal Integration </li></ul><ul><li>Single administration UI </li></ul><ul><li>WebSphere clustering support </li></ul><ul><li>Improved Site scalability </li></ul><ul><li>Advanced personalization </li></ul><ul><li>Improved site searching experience </li></ul><ul><li>Accessibility </li></ul><ul><li>CSS support </li></ul><ul><li>Simplified management of large and/or multiple sites with libraries </li></ul><ul><li>Enhanced control of content and asset deployment </li></ul><ul><li>Protection against Broken Links </li></ul><ul><li>Simplified cache and logging </li></ul><ul><li>See where content and other assets are being used </li></ul>
    10. 10. Easily deploy Content with Workplace Web Content Manager Version 6.0 <ul><li>Welcome page provides an entry point for users </li></ul><ul><li>Inline Editing for infrequent users </li></ul><ul><li>New views allow users to find their content easily </li></ul><ul><li>Full text and parametric search in views and across entire repository </li></ul><ul><li>Libraries allow access to parts of a site e.g. just marketing content </li></ul><ul><li>User interface can be customized easily to provide tailored experience </li></ul>
    11. 11. More key enhancements in Workplace Web Content Management version 6.0 <ul><li>Improved Site Scalability </li></ul><ul><ul><li>Libraries allow delegation of control for specific parts of a site, as well as simplifying the sharing of assets across multiple sites, making it easier to keep large, dispersed websites up-to-date </li></ul></ul><ul><ul><li>WebSphere Clustering Support ensures server demand server is distributed more effectively and reduces administration efforts </li></ul></ul><ul><li>Greater “Look and Feel” Flexibility for sophisticated websites </li></ul><ul><ul><li>Enhanced Cascading Style Sheets (CSS) support enables designers to not only define the overall look & feel of the site, but also to specify available styles for different site areas, templates, user profiles, and content types for authors to use </li></ul></ul><ul><li>Protection against broken links </li></ul><ul><ul><li>New Link Management enhancements ensure all internally referenced website links will be up to date (e.g. &quot;live&quot; and not &quot;broken&quot;) and provide a library view to manage external links </li></ul></ul><ul><li>Simplified Administration </li></ul><ul><ul><li>Integrated administration within Portal – no need to learn a different UI or administer from different location </li></ul></ul><ul><ul><li>WebSphere clustering support: Administration of multiple WCM servers as one </li></ul></ul><ul><ul><li>Simplified cache and logging </li></ul></ul>
    12. 12. How does Workplace Web Content Management add value? <ul><li>HSBC Mexico - Mexico’s largest bank </li></ul><ul><li>Accurate, timely information for their customers </li></ul><ul><li>Empowered 80 users to create their own content </li></ul><ul><li>Reduced Core Tech Staff from 8 to 2 </li></ul><ul><li>Reduced publishing time from 10 days to 20 minutes </li></ul><ul><li>Stuttgart Tramworks - Mass-transit for the city of Stuttgart, Germany </li></ul><ul><li>Reuse of existing IT infrastructure </li></ul><ul><li>Common Corporate Identity achieved for 1,700 employees city-wide </li></ul><ul><li>Paper based communication reduced by over 80% </li></ul>
    13. 13. How does Workplace Web Content Management add value? <ul><li>Minter Ellison - Australian Law Firm </li></ul><ul><li>Needed an accurate web and intranet presence </li></ul><ul><li>Content publishing reduced from days to minutes </li></ul><ul><ul><li>Savings of up to one person-year! </li></ul></ul><ul><li>Subject matter experts control their content </li></ul><ul><li>Knowledge management dramatically improved </li></ul><ul><li>Alcan Inc - USA Metals Production </li></ul><ul><li>Needed to Launch new Corporate Image after merger </li></ul><ul><li>Website Content creators independent of IT Dept </li></ul><ul><li>Timely information for customers and shareholders </li></ul>
    14. 14. Health Canada <ul><li>Efficiently and securely store, manage and deliver enormous amounts of key health information to the public </li></ul>Challenge <ul><li>Web content management platform that delivers collaborative tools and enables both technical (Web masters) and non-technical (content creators), to modify and update content on the Web Site </li></ul>Solution <ul><li>Reduced time to publish – from weeks and </li></ul><ul><li>months to hours and days - for accurate, </li></ul><ul><li>up-to-date information </li></ul><ul><li>Efficient regulatory compliance and reporting </li></ul>Value
    15. 15. Summary: Workplace Web Content Management <ul><li>Helps increase productivity of authors and business users </li></ul><ul><ul><li>Non-technical users can create/manage content </li></ul></ul><ul><ul><li>Automates the process, eliminates the manual processes and bottlenecks </li></ul></ul><ul><ul><li>Incorporates workflow processing...take content review/approval out of e-mail </li></ul></ul><ul><li>Easy to create / maintain dynamic web site(s) </li></ul><ul><ul><li>Delivers personalized content </li></ul></ul><ul><ul><li>Embraces standard document management principles </li></ul></ul><ul><ul><li>Helps increase speed and efficiency of site and content deployment </li></ul></ul><ul><li>Platform for high-value e-business applications </li></ul><ul><ul><li>Scales from pilot to enterprise </li></ul></ul><ul><ul><li>Uses and integrates with current business infrastructure </li></ul></ul><ul><ul><li>Simplifies ongoing site maintenance </li></ul></ul>
    16. 16. <ul><li>BACKUP </li></ul><ul><li>Additional Detail on WWCM V6.0 Features </li></ul>
    17. 17. Enhancements - Templating <ul><li>Template creator can define how the form will appear to the user </li></ul><ul><li>Template creator can decide to hide fields from the content creator </li></ul><ul><li>Template creator can define the properties of each field with simple validation and field size </li></ul><ul><li>Viewers will be able to see the field but not edit it. Editors will be able to view the field and edit it when the form is in edit mode </li></ul><ul><li>Help text can be defined for each field that will be shown above the field in the form </li></ul>
    18. 18. New feature - Inline editing <ul><li>Rather than take author to standard UI, the portlet simply changes mode to allow editing of content within the same portal page </li></ul><ul><li>Users able to perform authoring actions against the content </li></ul><ul><ul><li>Edit content being viewed </li></ul></ul><ul><ul><li>URL sent to approvers for review of draft content </li></ul></ul><ul><li>Content editing actions display the authoring user interface inside the rendering portlet </li></ul>
    19. 19. New feature – Search <ul><li>Searching a folder or a view </li></ul><ul><ul><li>Authors browse through folders and views to find objects they want to view or edit </li></ul></ul><ul><ul><li>Results are displayed in a table that allows the results to be sorted </li></ul></ul><ul><ul><li>Multiple searches can be shown at the same time </li></ul></ul><ul><li>Advanced search </li></ul><ul><ul><li>Searches across the entire repository/library by default </li></ul></ul><ul><ul><li>Allows search filtering by common attributes, template used, workflow etc </li></ul></ul>