Trends in the Meetings IndustryRobin Lokerman,CEO Institutional DivisionPresident MCI Asia Pacific & Americas
Robin Lokerman   Member of the MCI EXEC    - CEO of the Institutional Division    - President Asia Pacific & Americas   ...
The Meetings IndustryHuman                                    Marketing &Development                              Communic...
GLobal Mega Trends impacting the Meetings Industry
Global Megatrends   Global Recession    - Value of meetings    - Training / Travel budgets down    - Strategic Meetings M...
Meetings Deliver                   7
Measuring – Determining Value                                       ROI                                             Busine...
Everyone uses Meetings & Events                                  9
Global Megatrends   Global Recession   Globalization     - Glo Recal isations          • Global Strategy          • Regi...
Shift to the East           EMEA                      Asia                      PacificAmericas                           ...
Global Megatrends   Global Recession   Globalization   Growth of Middle Class     - BRIC countries     - Pharmerging Ma...
Key Growth Markets                                              China                            M.E.                     ...
Global Megatrends   Global Recession   Globalization   Growth of Middle Class   Global Skills Shortage
Global Skills Shortage  2/3 CEOs underline they are facing shortage of skilled labour  See the need to work with education...
Global Skills Shortage
Global Megatrends   Global Recession   Globalization   Growth of Middle Class   Global Skills Shortage   Changing Reg...
18
VISAs        19
Global Megatrends   Global Recession   Globalization   Growth of Middle Class   Global Skills Shortage   Changing Reg...
Global Distribution of GRI1200               Reporters1000 800                                                       World...
What is the business case for sustainabilityIncrease Revenue                                       Cost Savings New revenu...
Global Megatrends   Global Recession   Globalization   Growth of Middle Class   Global Skills Shortage   Changing Reg...
Maximising event Content & ROI           Live Congress Revenue                                                      E-Lear...
The Future of Meetings & Events: Content                                           25
Leveraging Content - Dissemination Value                     Full Online Programmes                  Blended Learning     ...
Multiplex 100% interactif                                            Main site         Video live   PPT live              ...
Conclusion1. In an interconnected world, Face2Face   communications are becoming   increasingly important.2. Pressure of c...
Table Discussion How do any of these trends impact your organisation? 10   min discussion 10   min sharing
Global Megatrends   Global Recession   Globalization   Growth of Middle Class   Global Skills Shortage   Changing Reg...
Robin lokerman   ceo mci
Robin lokerman   ceo mci
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Robin lokerman ceo mci

  1. 1. Trends in the Meetings IndustryRobin Lokerman,CEO Institutional DivisionPresident MCI Asia Pacific & Americas
  2. 2. Robin Lokerman Member of the MCI EXEC - CEO of the Institutional Division - President Asia Pacific & Americas 20 years experience in the Meetings industry Founded GIC Management (‘91) and merged into MCI in 2003. MBA from Boston University Brussels (‘90) Industry Leadership: ESAE Executive Director ASAE Past Chair Center for Association Leadership MPI Foundation past Board of Trustee Member Frequent contributor: Association Management, M&A, CSR, Green Meetings, Trends (just “google” me) Moved to Singapore in July 2007 to drive MCI growth outside of Europe 3
  3. 3. The Meetings IndustryHuman Marketing &Development Communications Hospitality Industry
  4. 4. GLobal Mega Trends impacting the Meetings Industry
  5. 5. Global Megatrends Global Recession - Value of meetings - Training / Travel budgets down - Strategic Meetings Management Programs
  6. 6. Meetings Deliver 7
  7. 7. Measuring – Determining Value ROI Business Impact Application Learning Satisfaction & Planned Actions Quelle: European Event Institute
  8. 8. Everyone uses Meetings & Events 9
  9. 9. Global Megatrends Global Recession Globalization - Glo Recal isations • Global Strategy • Regional Planning • Local Execution
  10. 10. Shift to the East EMEA Asia PacificAmericas 8
  11. 11. Global Megatrends Global Recession Globalization Growth of Middle Class - BRIC countries - Pharmerging Markets
  12. 12. Key Growth Markets China M.E. India L.A. ASEAN Brasil Mature: US & Europe, Japan/Korea & Australia Limited involvement: Russia & Africa 8
  13. 13. Global Megatrends Global Recession Globalization Growth of Middle Class Global Skills Shortage
  14. 14. Global Skills Shortage 2/3 CEOs underline they are facing shortage of skilled labour See the need to work with education systems PWC14th Annual Global CEO Survey 72% of CEOs state that EDUCATION is the most critical factor to ensure future success of their business United Nations Global Compact CEO Survey 2010
  15. 15. Global Skills Shortage
  16. 16. Global Megatrends Global Recession Globalization Growth of Middle Class Global Skills Shortage Changing Regulatory Environment
  17. 17. 18
  18. 18. VISAs 19
  19. 19. Global Megatrends Global Recession Globalization Growth of Middle Class Global Skills Shortage Changing Regulatory Environment Climate Change - CSR & Triple Bottom Line / GRI - Sustainable Operations / Meetings
  20. 20. Global Distribution of GRI1200 Reporters1000 800 World 600 USA Europe 400 200 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
  21. 21. What is the business case for sustainabilityIncrease Revenue Cost Savings New revenues from growing green Operational Efficiencies demand Our Obligation & ResponsibilityBrand Staff MotivationReputation Better place to workCompetitive DifferentiationPR ExposureIndustry Leadership
  22. 22. Global Megatrends Global Recession Globalization Growth of Middle Class Global Skills Shortage Changing Regulatory Environment Climate Change Content is King
  23. 23. Maximising event Content & ROI Live Congress Revenue E-Learning Knowledge repository Capture Content re-viewing Time
  24. 24. The Future of Meetings & Events: Content 25
  25. 25. Leveraging Content - Dissemination Value Full Online Programmes Blended Learning Hybrid Programmes Online Testing Credit tracking: Medical Virtual Highlights societies Best-of Hybrid Meeting Certification Programmes Adapt: Sub-specialties Related sector, Related specialty New market
  26. 26. Multiplex 100% interactif Main site Video live PPT live InternetRemote Remote site site
  27. 27. Conclusion1. In an interconnected world, Face2Face communications are becoming increasingly important.2. Pressure of compliance, cost reduction and sustainability are forcing change.3. Staging and re-use of Meetings Content is the future. 28
  28. 28. Table Discussion How do any of these trends impact your organisation? 10 min discussion 10 min sharing
  29. 29. Global Megatrends Global Recession Globalization Growth of Middle Class Global Skills Shortage Changing Regulatory Environment Climate Change Content is King

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