Data, Technology and Health Behavior Change

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Data, Technology and Health Behavior Change

  1. 1.  Data,  Technology  and  Health   Behavior  Change   M.  Courtney  Hughes,  PhD    Chicago  Health  2.0  /  Illinois  Technology  Associa=on     October  14,  2010    
  2. 2. About  Approach  Health  •  Approach  Health  helps  companies:   1)  Lower  medical  costs     2)  Increase  produc=vity  •  Data-­‐driven  behavior  modifica=on  integra=ng:     1)  Research  evidence-­‐base   2)  Industry  best  prac=ces   3)  ROI        2  
  3. 3. The  Time  Has  Never  Been  Be=er…   Challenges   Opportuni@es   Rising  healthcare  costs   75%  due  to  unhealthy,  modifiable  behaviors     Ubiquitous  mobile  devices   Engaging  members     Strong  interest  in  improving  health  behaviors   Cost-­‐effec@ve  customiza@on   Readily  available  data     Effec@ve  communica@on  algorithms   3  
  4. 4. Members  are  Not  Receiving   Preven@ve  Services  Preven=ve  Service   No Influenza Vaccination 74% No Colon Cancer Screening 49% No Breast Cancer Screening 22% No Cholesterol Screening 15% No Cervical Cancer Screening 8% 0 20 40 60 80 Source  :  Hughes  et  al.  Am  J  Health  Prom  2010     4  
  5. 5. Members  are  Not  Engaging  in  Healthy   Lifestyle  Behaviors   Inadequate F&V Consumption 77%Behavior   Inadequate Physical Activity 49% Smoking 20% Binge Drinking 17% Heavy Drinking 5% 0 20 40 60 80 100 Source  :  Hughes  et  al.  Am  J  Health  Prom  2010     5  
  6. 6. Capturing  Popula@on   More  pa(ent  data  is  available  than  ever  before.   Medical   Pharma     Claims   Claims   Survey   EMR,  PHR  (HRA,  QoL)   mDevices   Lab  Values   (Events,  ODLs)      6  
  7. 7. Goal:  Manage  U@liza@on  •  Iden4fy  high-­‐risk  popula=ons  &  members  •  Engage  members  using  the  right   message  &  method  •  Deliver  ROI     Sources:  CDC  2010;  Health  Affairs  2002   7  
  8. 8. Technology  Enables  Iden@fica@on  &   Effec@ve  Communica@on  •  Data  integra@on  –  Many  more  data  sources    •  Data  analy@cs  –  integrate  member  data  and  prior   outreach    •  Natural  Language  Processing  –  low  cost  •  Communica@on  mode  -­‐  customized   8  
  9. 9. Healthy  Behaviors.  Healthy  Returns.     Ques=ons?  Contact  mchughes@approachhealth.com     h^p://www.approachhealth.com    

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