Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media & Advancement

2,275 views

Published on

Published in: Education, Technology, Business
  • New Study Shows 74% Of Men Are More Attracted To Women Who Do This One Thing, Click Here  https://tinyurl.com/y6enhezd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Every man's obsession, the secret ingredient to lasting love. click now ▲▲▲ https://tinyurl.com/y6enhezd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Media & Advancement

  1. 1. SOCIAL MEDIA + ADVANCEMENT Melissa Cheater Advancement Retreat Spencer Leadership Centre June 26, 2009
  2. 2. What is Social Media / New Media / Web 2.0? <ul><li>“ Social media is not about technology or </li></ul><ul><li>websites.  It is about people & brands – </li></ul><ul><li>connections, across all media, in the </li></ul><ul><li>coffee shop, the network is the hub.” </li></ul><ul><ul><li>Eli Singer, Segal Communications </li></ul></ul>
  3. 3. What is Social Media / New Media / Web 2.0? <ul><li>“ In the era of social media, people use technologies to get what they need from each other , not traditional institutions.” </li></ul><ul><li>Charlene Li & Josh Bernoff Groundswell: Winning in a World Transformed by Social Technologies </li></ul>
  4. 4. At every stage… <ul><li>Facebook was started </li></ul><ul><li>by students (for students) </li></ul><ul><li>Almost 1/3 of applicants use Facebook to research colleges </li></ul><ul><li>LinkedIn & Flickr popular </li></ul><ul><li>among mature users </li></ul><ul><li>My dad has more facebook friends than I do! </li></ul>
  5. 5. Top Websites in Canada Alexa.org - June 24, 2009 10 of Canada’s 20 top websites are social
  6. 6. Top Websites in Canada Alexa.org - June 3, 2008 Source: Ken Steele, Academica Group 11 in 2008’s Top 20
  7. 7. Create
  8. 8. Connect
  9. 9. Collaborate
  10. 10. React
  11. 11. Organize
  12. 12. Accelerate Consumption
  13. 13. 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
  14. 14. Source: ReadWriteWeb & LinkedIn
  15. 15. The fastest growing member community
  16. 16. microblog 140 characters many to many public conversations growing at 1382% largest group is 45 – 54 year olds web, desktop & mobile
  17. 19. our alumni began asking about it. The following is small (12% the audience we do for Facebook), but the impact is more immediate – Cornell College Source: Case Communications List Serv
  18. 20. Greatest growth has come from people aged 35-49 years of age (+24.1 million).
  19. 21. Groups bring people together within the larger network
  20. 24. The power of groups disappears when you achieve 5,000 members.
  21. 25. Your Facebook Page/Public Profile is your Facebook homepage
  22. 29. The LinkedIn Audience: The New In fluencers <ul><li>A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites </li></ul>Source: @plan Summer 2008 Source: Erik Schonfield Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
  23. 30. Financial Profile <ul><li>Average HHI $109,780 </li></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul><ul><li>85% Viewed/Paid Bills Online in Last 30 Days </li></ul><ul><li>53% Monitored/Viewed Stocks Online in Last 30 Days </li></ul><ul><li>Credit Card Ownership </li></ul><ul><ul><li>American Express: 38% </li></ul></ul><ul><ul><li>Visa: 67% </li></ul></ul><ul><ul><li>MasterCard: 53% </li></ul></ul><ul><ul><li>Discover: 20% </li></ul></ul>Source: @plan Summer 2008 Source: Erik Schonfield
  24. 31. Business Decision Makers <ul><li>Job Titles: </li></ul><ul><ul><li>C-Level Executives 7.8% </li></ul></ul><ul><ul><li>EVP/SVP 6.5% </li></ul></ul><ul><ul><li>Senior Management: 16% </li></ul></ul><ul><ul><li>Middle Management: 18% </li></ul></ul><ul><li>50% Are Business Decision Makers In Their Companies </li></ul>Source: @plan Summer 2008 Source: Erik Schonfield
  25. 32. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008 Source: Erik Schonfield
  26. 33. LinkedIn Delivers More VPs <ul><li>LinkedIn Ranks #4 And Indexes 317 In Reaching VPs </li></ul>Source: @plan Summer 2008 Source: Erik Schonfield
  27. 34. LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+” </li></ul><ul><li>LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+ </li></ul>Source: @plan Summer 2008 Source: Erik Schonfield
  28. 38. <ul><li>Radio + YouTube + Sponsor Webs </li></ul><ul><li>Real-Time & Archive </li></ul><ul><li>Enable Sharing </li></ul><ul><li>Online donations up 15% </li></ul>
  29. 39. Be Present <ul><li>Where your stakeholders want you </li></ul><ul><ul><li>Facebook Page/Public Profile </li></ul></ul><ul><ul><li>Twitter Account </li></ul></ul><ul><ul><li>LinkedIn Group </li></ul></ul>
  30. 40. Best Practices <ul><li>Listen (& Learn) </li></ul><ul><ul><li>Follow, then Lead </li></ul></ul><ul><li>Provide Relevant Content </li></ul><ul><li>Be Responsive </li></ul><ul><li>Stay Dynamic (Repurpose) </li></ul>
  31. 41. Play with Social Media <ul><li>Build a Facebook profile </li></ul><ul><li>Watch most-watched YouTube videos (make one) </li></ul><ul><li>Share pics with Flickr or PhotoBucket </li></ul><ul><li>Tag with Del.icio.us </li></ul><ul><li>Try out MySpace, Bebo </li></ul><ul><li>Find some blogs that interest you </li></ul><ul><li>Comment on some blogs </li></ul>
  32. 42. Recommendations <ul><li>Facebook Page + Causes </li></ul><ul><li>Twitter Account </li></ul><ul><li>LinkedIn Group </li></ul><ul><li>Homecoming video, flickr & tag </li></ul><ul><li>Sharing widgets </li></ul><ul><li>Live tweeting at events </li></ul><ul><li>Do nothing just because it’s always been done </li></ul><ul><li>Communicate across all relevant channels </li></ul><ul><li>Watch … </li></ul>
  33. 43. <ul><li>Melissa Cheater, Web Communications Specialist [email_address] </li></ul><ul><li>www.twitter.com/mmbc </li></ul><ul><li>www.linkedin.com/in/melissacheater </li></ul><ul><li>www.facebook.com/melissacheater </li></ul><ul><li>www.melissacheater.com </li></ul>Thank you

×