How to Start a Startup: Designer Edition

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Designers are critical to the success of tech startups. The problem is that designers aren't typically aware of this. With the help of FounderDating, ExtremeStartups and OCAD University, we tried to bring the message of tech entrepreneurship to a group of students and alumni of OCAD in Toronto. The event was titled "The Value of Designers to Tech Startups".

This slide deck was the opening act that covered the role of designers in startups and how designers can look to start their own companies. A follow-up discussion panel with three talented designers in various roles at companies in Toronto and Silicon Valley spoke about entrepreneurship and the value of design in technology.

Speakers / Organizers:
Eli Aleyner (Director of Strategic Alliances - Xtreme Labs)
Mani Fazeli (Co-founder - Betterez)

Panel:
Andy Chiang (Lead User Experience - Polar Mobile)
Alexander Mimran (Founder - Minbox, Founder - Penzu)
Dawson Whitfield (UX/UI Designer - Weebly)

Additional Guests:
Kalu Kalu (Co-founder - MyShoebox)
Matt O'Leary (Ex CEO - Shopcaster)
Lorena Scott (Founder - Mommies First)

Special Thanks:
Sunil Sharma (Managing Director - Extreme Startups)
Gabe Sawhney (OCAD University)
Asma Khanani Caporaletti (OCAD University)

Coverage of the event:
http://www.torontostandard.com/technology/the-value-of-designers-in-tech-startups

Published in: Career

How to Start a Startup: Designer Edition

  1. HOW TO START A STARTUP:DESIGNER EDITION ELI ALEYNER - @EALEYNER MANI FAZELI - @MCFAZELI
  2. SPONSORS
  3. ABOUT US DIRECTOR, STRATEGIC  CO-FOUNDER ALLIANCES @ XTREME @ BETTEREZ LABS  HELPED START: PRIOR LIFE: CONTEXTLOGIC, AMAZON.COM, MANAWA NETWORKS MICROSOFT
  4. VALUE OF DESIGN
  5. BUSINESS + TECH = STARTUP?
  6. YESTER YEAR http://www.flickr.com/photos/jurvetson/5109451656/
  7. THE WORLD HAS CHANGED
  8. DESIGN != UI Common mistake in industry Product market fit Design schools teach lean & agile http://www.jonathoncolman.org/my-content/uploads/stairways.jpg
  9. WHY DESIGN? High consumer expectation Design as a core competency Re-imagining technology http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/photostream/
  10. FOUNDER PATHWAYS Raw talent Offspring of successful startups Consultant converts http://www.flickr.com/photos/jenny-pics/3110911974/
  11. STARTING VS. JOINING Do vs. learn Equity vs. salary Risk / reward tolerance http://www.incrowdnow.com/wp-content/uploads/2013/01/bigstock-Entering-Startup-3600494.jpg
  12. INCEPTION Prototype > Plan Doing > Talking "Fake it ‘til you make it” http://www.flickr.com/photos/tkiy/4460857417/
  13. EARLY STAGE Bring the vision to market Have profound impact Maximize your upside http://www.flickr.com/photos/tfangel/4494611999/
  14. HOCKEY STICK Bring the vision to the masses Expand the product offering Grow your skills rapidly http://www.flickr.com/photos/nedrai/4333409761/
  15. HOW DESIGNERSSHOULD START COMPANIES
  16. SEEK A CO-FOUNDER Complimentary skills Emotional & mental partner Increase odds of success by 40% http://www.flickr.com/photos/nwardez/3834852526/
  17. FOUNDERDATINGPREMIERE ONLINE NETWORK FOR ENTREPRENEURSTO CONNECT & FIND COFOUNDERS 0001000111 0000100010 0101000100 HIGH QUALITY 50% ENGINEERS NO IDEA NECESSARY REACH
  18. EXPLORE IDEAS Identify trending problems Look to past experiences Go beyond aesthetics http://www.flickr.com/photos/valentine_mariner/3696433493/
  19. BUILD SOMETHING Start a side project Attend hackathons Learn to code (even a bit) http://www.flickr.com/photos/nasamarshall/4310973329/
  20. LAUNCH Get in front of users Measure religiously Simplify http://www.flickr.com/photos/sdasmarchives/6996753124/
  21. CHOICES…
  22. THANK YOU!QUESTIONS? @FounderDating , @ealeyner, @mcfazeli http://www.facebook.com/FounderDating APPLY to JOIN REFERENCES [1] WWW.DESIGNSTAFF.ORG/ARTICLES/DOES-YOUR-STARTUP-NEED-A-DESIGN-CO-FOUNDER-2012-01-12.HTML [2] FUNDERSANDFOUNDERS.COM/STARTUP-DIRTY-LAUNDRY-CONFLICTS-THAT-KILL-PARTNERSHIPS/

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