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Google presentation 2/5

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Google presentation 2/5

  1. 1. ––––
  2. 2. Redemptions 1,000Average ticket: $55Average party size 2.4 based on survey dataCost of entrée $15 one per personCost of app/dessert $5 "Cost of drink $3 "Avg Scoutmob ticket: $35Percent discount 50%Max discount $20 capped downsideVariable costs: $28Cost of sales 50% food and bev costs (35% standard)Scoutmob fee $4 per redemptionGross profit $3,600Total revenue $35,200Cost of sales -$27,600Scoutmob costs -$4,000ROI 90%
  3. 3. Redemptions 1,000Average ticket: $55Average party size 2.4 based on survey dataCost of entrée $15 one per personCost of app/dessert $5 "Cost of drink $3 "Avg Scoutmob ticket: $35Percent discount 50%Max discount $20 capped downsideVariable costs: $28Cost of sales 50% food and bev costs (35% standard)Scoutmob fee $4 per redemptionGross profit $3,600Total revenue $35,200Cost of sales -$27,600Scoutmob costs -$4,000ROI 90%
  4. 4. ––
  5. 5. 40% Was this your first visit?35% 33%30% 28% 27%25%20%15% 11%10%5%0% No, I was already a regular customer No, I was a customer but only Yes, but I had heard about merchant Yes, I learned about the merchant infrequently previously through Scoutmob
  6. 6. 40% 55% new and 11% self-described regulars35% 33%30% 28% 27%25%20%15% 11%10%5%0% No, I was already a regular customer No, I was a customer but only Yes, but I had heard about merchant Yes, I learned about the merchant infrequently previously through Scoutmob
  7. 7. ––––
  8. 8. –––– 
  9. 9. –––––

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