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Public Cloud Services 
Market Overview 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
Cloud 
Private 
vs 
Public 
Privately shared and dedicated resources 
Publicly shared resources usually not guaranteed 
De...
Public Cloud Market Size 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
Global market size is valued at ~132 billion USD end of 2013 and expected to reach ~160 billion USD end of 2014 
60% of ...
Which public cloud services have the lion’s share? 
tiger 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
Cloud Advertising is almost half of the market followed by bPaaS, while SaaS is catching up 
2013 spendings were 59, 36 ...
Where are We? 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
$alued at 144 million USD end of 2013, expected to reach 177 million USD end of 2014 
Grew around 25% in 2013 and expect...
and which sub segment leads??? 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
Largest segment is Advertising followed by bPaaS and SaaS 
$alued at 52, 35 and 22 million USD respectively end of 2013 ...
Can it meet and beat the forecast or fail miserably? 
fail 
miserably 
? 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
0% 
5% 
10% 
15% 
20% 
25% 
30% 
2013 
2014 
2015 
2016 
2017 
2018 
Turkey 
Worldwide 
Western Europe 
Mehmet Cetin (买买提)...
Food for thought? 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
Monitor growth in: 
I☺T / M2M adoption 
eCommerce and credit card usage 
eGovernment initiatives 
Smart phone / mobile...
Fin 
Mehmet Cetin (买买提), Huawei Central Asia, 2014
References 
Public Cloud Services Forecast, 2013 – 2018; Gartner, 2014 
Cloud Services: Global Overview, 2014 – 2020; ID...
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Public cloud services, Turkish market overview 2014

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Public Cloud Services Turkish Market Overview, 2014

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Public cloud services, Turkish market overview 2014

  1. 1. Public Cloud Services Market Overview Mehmet Cetin (买买提), Huawei Central Asia, 2014
  2. 2. Cloud Private vs Public Privately shared and dedicated resources Publicly shared resources usually not guaranteed Dedicated user groups (internal or 3rd party) Multiple user access Connectivity over internal network In Secure connectivity over Internet Secure network and gateway access Access for public information and services Fixed cost Variable cost Mehmet Cetin (买买提), Huawei Central Asia, 2014
  3. 3. Public Cloud Market Size Mehmet Cetin (买买提), Huawei Central Asia, 2014
  4. 4. Global market size is valued at ~132 billion USD end of 2013 and expected to reach ~160 billion USD end of 2014 60% of the spending comes from North America, 23% from Western Europe Global growth rate is ~18% with full steam ahead China, market grew the fastest at 41% in 2013 and expected to grow ~30% YoY followed by emerging Asia/Pac region; grew 33% in 2013 and forecasted to grow ~30% YoY for next few years Mehmet Cetin (买买提), Huawei Central Asia, 2014
  5. 5. Which public cloud services have the lion’s share? tiger Mehmet Cetin (买买提), Huawei Central Asia, 2014
  6. 6. Cloud Advertising is almost half of the market followed by bPaaS, while SaaS is catching up 2013 spendings were 59, 36 and 22 billion USD respectively Highest growth rate is in PaaS followed by IaaS and Mgmt&Security services 2013 growth ratios were 59, 45 and 27 percent respectively Mehmet Cetin (买买提), Huawei Central Asia, 2014
  7. 7. Where are We? Mehmet Cetin (买买提), Huawei Central Asia, 2014
  8. 8. $alued at 144 million USD end of 2013, expected to reach 177 million USD end of 2014 Grew around 25% in 2013 and expected to grow ~23% YoY for next few years Largest market within Middle East and North Africa and higher growth rates compare to Western Europe Mehmet Cetin (买买提), Huawei Central Asia, 2014
  9. 9. and which sub segment leads??? Mehmet Cetin (买买提), Huawei Central Asia, 2014
  10. 10. Largest segment is Advertising followed by bPaaS and SaaS $alued at 52, 35 and 22 million USD respectively end of 2013 Growth in all sub segments, PaaS being the leader followed by Mgmt&Security, Advertising and SaaS Growth was 57, 33, 30 and 27 percent respectively Mehmet Cetin (买买提), Huawei Central Asia, 2014
  11. 11. Can it meet and beat the forecast or fail miserably? fail miserably ? Mehmet Cetin (买买提), Huawei Central Asia, 2014
  12. 12. 0% 5% 10% 15% 20% 25% 30% 2013 2014 2015 2016 2017 2018 Turkey Worldwide Western Europe Mehmet Cetin (买买提), Huawei Central Asia, 2014
  13. 13. Food for thought? Mehmet Cetin (买买提), Huawei Central Asia, 2014
  14. 14. Monitor growth in: I☺T / M2M adoption eCommerce and credit card usage eGovernment initiatives Smart phone / mobile data usage LTE rollout timeline Broadband Internet penetration Mehmet Cetin (买买提), Huawei Central Asia, 2014
  15. 15. Fin Mehmet Cetin (买买提), Huawei Central Asia, 2014
  16. 16. References Public Cloud Services Forecast, 2013 – 2018; Gartner, 2014 Cloud Services: Global Overview, 2014 – 2020; IDC, 2014 Digital Business — Telecommunications Industry; Forrester Research, 2014 Global Cloud Services Market (Services, Type, End User and Geography) Opportunities and Forecast, 2013-2020; Allied Market Research, 2014 Turkey B2C E-Commerce Report, yStats.com, 2014 Turkey Online, How the Internet is transforming the Turkish Economy; BCG, 2013 Global Cloud Computing Scorecard; BSA, 2013 Türkiye Elektronik Haberleşme Sektörü 2014 2. Çeyrek Raporu; Bilgi Teknolojileri ve İletişim Kurumu, 2014 Mehmet Cetin (买买提), Huawei Central Asia, 2014

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