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When to go fully digital

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Brief panel presentation on digital strategy given at the annual conference of the National Council of State Housing Agencies at the Peabody Hotel in Orlando, Florida. Areas of discussion included web design, marketing, branding, digital communication, search engine optimization and social media marketing. Topics included Facebook, responsive web design, visual social media, infographics, big data, Twitter and Pinterest.

Published in: Business
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When to go fully digital

  1. 1. WHEN TO GOFULLY DIGITAL
  2. 2. SHOULDYOU GOFULLYDIGITAL?
  3. 3. YES.
  4. 4. BUT...
  5. 5. TAKE TIME TO BEINTERESTING• BULLET 1 IS BORING• SO IS BULLET 2• I COULD GO ON AND ON• I COULD PUT A STAT HERE• OR A STAT HERE. EVEN USENUMERALS• 1,000,000,000,0000,0000• EVEN USE COLOR.• BUT I WILL LOSE YOU• AND YOUR EYES WILL GLAZE OVER• Trust me.
  6. 6. SO BEINTERESTING...
  7. 7. SO BEUNIQUE...
  8. 8. SO BEORIGINAL...
  9. 9. SO BEVISUAL...
  10. 10. A QUICK STORY...So there was this one time when I was walking in the woods minding my ownbusiness and not doing much and it was pretty quiet. The next thing I know, Iwas walking around and then I heard a little something. It was like a rustling ofthe leaves and I thought it was just the wind. So I didn’t really think anything ofit. It was just the wind, I told myself. But then I felt this weird presence. It waslike I was no longer alone. And then I heard something else. But this time Iknew it was not the wind. It was an over-sized bear. And he was right therenext to me. And I was scared. Real scared. And then I felt like the bearwanted to give me a little kiss. You know, because he was nice. But therewas a part of me that didn’t feel very safe. He looked nice enough, but, youknow, should I kiss this bear?
  11. 11. 44% of users are morelikely to engage withbrands if they postpictures. --ROI Research
  12. 12. Images have become oneof our default modes ofsorting and understandingthe vast amounts ofinformation we’re exposedto every day. --Fast Company
  13. 13. Who is youraudience?
  14. 14. 90% of the world’s datawas created in the last twoyears. --IBM
  15. 15. SOMETHING PRACTICAL 01 The world has gone mobile 02 The world has gone social 03 Content is king, so write 04 Obsess about your audience 05 Be visual 06 Be interesting 07 Plan
  16. 16. Thank You!Matt Certomcerto@websolvers.comTwitter @mcerto

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