Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design

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Presentation by Matt Certo of WebSolvers to members of the Florida Cleantech Acceleration Network (FL-CAN). Topics included web design, internet marketing, and content marketing.

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Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design

  1. 1. Website Strategies WebinarMatthew W. Certo, CEO & Principal
  2. 2. WEBSOLVERSLEADERSHIPMATTHEW W. CERTOFounder and CEOMatt founded the company in 1995 while still a student at Rollins College. He released a booknationwide entitled Digital Dimensioning: Finding the ebusiness in Your Business.In 2002, he was invited by President Bush to speak at the Economic Forum near hisCrawford Ranch concerning ebusiness trends. An active community participant,Matt is also involved with the following organizations:• Edyth Bush Charitable Foundation, Director/Investment Committee Chairman• The First Tee of Central Florida, Founding Director• Ronald McDonald House Charities of Central Florida, Past Chairman• Winter Park Chamber of Commerce, Past Chairman• Rollins College, President’s Leadership Council, Founding Member• Rollins College Center for Entrepreneurship, Founding Member©2013 WebSolvers, Inc.
  3. 3. ©2013 WebSolvers, Inc.
  4. 4. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  5. 5. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  6. 6. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  7. 7. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  8. 8. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  9. 9. Best Practices Review
  10. 10. What’s a good Website?
  11. 11. What’s a good Website?one that performs...
  12. 12. How do you defineperformance?
  13. 13. How do you defineperformance?producing intended results
  14. 14. Website Performance:A 3-step Approach
  15. 15. Website Performance
  16. 16. Website Performance
  17. 17. Website Performance
  18. 18. Focusing on Customers
  19. 19. Website Fundamentals
  20. 20. Website FundamentalsHigh Quality Design
  21. 21. Website FundamentalsDiscernible Calls to Action
  22. 22. Website FundamentalsFamiliar Layout
  23. 23. Website FundamentalsWell-conceivedNavigation
  24. 24. Website FundamentalsSearch-friendly
  25. 25. Website FundamentalsLead Capture Mechanism
  26. 26. Website FundamentalsFresh Content (Blog)
  27. 27. • US Internet users spend 3times the amount of timeon blogs and social networksthan they do e-mail• Businesses that blog over20 times per month get 5times more traffic thanthose that blog less than4 times per month• 57% of marketersgainedcustomers byblogging
  28. 28. FLCAN Member Site Survey
  29. 29. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogFLCAN Member Site Survey
  30. 30. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC-FLCAN Member Site Survey
  31. 31. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- DFLCAN Member Site Survey
  32. 32. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D BFLCAN Member Site Survey
  33. 33. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B BFLCAN Member Site Survey
  34. 34. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B B AFLCAN Member Site Survey
  35. 35. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B B A CFLCAN Member Site Survey
  36. 36. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B B A C DFLCAN Member Site Survey
  37. 37. Live Website Review
  38. 38. Thank You!
  39. 39. websolvers.com/blog
  40. 40. MATTHEW W. CERTOTelephone: 407-722-7830E-mail: mcerto@websolvers.comTwitter: @mcerto©2013 WebSolvers, Inc.
  41. 41. Q&A

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