tk rew Task or iented jobs for youth.
research f or brands.
h opinions, feedback and
Allyson is a teenager. She is saving up to buy my Prius, and can’t wait to drive!
To earn money, her choices are McDonald’s (which she doesn’t even eat), Round Table, or Blockbuster. ...
She is a web enabled teen however, so there are lots of things she could potentially do, from the safety and comfort of her home and computer. There are
100s of brands that would love to get her product/service feedback, testing, word processing, web design, or even social marketing intiiatives like blogging,
viral videos, myspace pages, etc.
enter tkrew, a marketplace for web enabled teens and the brands that target them. Note all jobs are task oriented and can be done from anywhere. Much of these
are market research based, and some of them are social media based. The idea here is to start with market research and grow toward social media.
kids create a profile which showcases what their talents and interests are. Each completed job is listed along with a rating system. Only tkrew
verified kids and verified brands can view profiles.
Bu sin es sM od els
pay $ 100 t o join
1. K ids listin gs, rep orting
rge p artner s for
2 . Cha
Kids would pay $100 to join; positioned as initiation and verification. Why do this? To a) get the revenue up front and b) separate the wheat from the chaffe.
We’d also charge our partner a program listing fee.
S eeding Co ntent
1. B rands
2 . Mar ket re
3. C onsult ancies
The idea would be to target a few brands and work closely with them to fine tune the service and make it hassle free/scalable. Gap would be a good target brand
because they’re local and losing some youth ground lately. Forrester might be a good target as well as Justkid and others. Bain and McKinsey would be good
consultancy target partners.
uth Eng age ment
Yo new jobs
1 . Noti ficatio ns of
for cred pr ogram
2 . Refe rrals
3. Ra ting s ystem
C omer es and r
1. lability of
sh, con sisten t avai
2 . Fre pment ou treach
oing b usiness develo
youth targeted services
young adults, college grad
target anyone part teens, young teens, HS, college jobs
18+, part ﬁrst time internships
time adults college kids in discipline
sell listings sell listings one-off,
model sponsors, sponsors, sell listings beta
to employers and web ads making it up
10 million unclear, bcuz
acquisition 4 weeks old, one kid, part
size reg’s since it’s all microscopic 1MM reg’s
site for snag beta time
funding one man none snagajob MNST bootstrap side job, one
This is a landscape of various youth job board sites. There are job boards which don’t segment youth per se, rather they segment hourly vs. salary. The only
long standing sites among these are snagajob and monstertrak, however neither reach teens. Further, this marketplace has commoditized quite heavily. Employers
don’t have a problem getting applications, they have a problem processing them to find the right ones. The value/margin, according to expertsin the field, lies
in incremental matching/processing/delvering. Tkrew is unique in that it’s not jobs you’ll see on these job boards. It’s jobs tailored for youth, for marketing or
market research purposes.