<chadr>
1.3   trillion text messages in ‘07.
...usually w/ friends and family.
what if
what if
you could text with   anyone,
what if
you could text with   anyone,
    about   anything?
idol
ryan             blake
  is a             rocks
  tool

           idol

 jordan             paula
loves me           is h...
has a new
                                   bad dancer     MP#


                                                        ...
has a new
                                   bad dancer     MP#


                                                        ...
has a new
                                                               bad dancer     MP#


                            ...
has a new
                                                                                                         bad dan...
dick         heza radio
              clark           guy
           replaceme
               nt                          ...
gre           in                                                                                                          ...
Details
idol



    idol




                    idol



  idol



                     idol



idol
  election




         idol
...
Q:   What is this?
Q:   What is this?




A:
 Topic-based messaging.
Why   will people chadr?
curiosity
boredom




curiosity
instant gratification
                        boredom




           curiosity
addicting


instant gratification
                        boredom




           curiosity
addicting


instant gratification
                        boredom


                           self-expression




       ...
engaging
                            addicting


instant gratification
                        boredom


                 ...
engaging
                             addicting


 instant gratification
                         boredom


entertaining  ...
Strategy
Strategy
 - 1 topic at a time
Strategy
 - 1 topic at a time

 - multi modal
Strategy
 - 1 topic at a time

 - multi modal

 - ads cover msg costs
Strategy
 - 1 topic at a time

 - multi modal

 - ads cover msg costs
Biz model
Biz model
1. chadr words   (ads based on keywords across all chadrs)
Biz model
1. chadr words   (ads based on keywords across all chadrs)




2. topical ads   (ads based on topics)
Biz model
1. chadr words   (ads based on keywords across all chadrs)




2. topical ads   (ads based on topics)




3. whi...
<chadr>


              personal         band            web to       topic-based
 product       status         status    ...
Assumptions: 25 texts/user/month,   $12.50 CPM


  ($)


500,000



375,000



250,000



125,000



        0
           ...
<chadr>
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Chadr

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This is one of 12 ideas I was working on this fall. Developing the concept thru validation.

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Chadr

  1. 1. <chadr>
  2. 2. 1.3 trillion text messages in ‘07.
  3. 3. ...usually w/ friends and family.
  4. 4. what if
  5. 5. what if you could text with anyone,
  6. 6. what if you could text with anyone, about anything?
  7. 7. idol
  8. 8. ryan blake is a rocks tool idol jordan paula loves me is high simon is a dick
  9. 9. has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool idol jordan paula loves me is high simon is a dick
  10. 10. has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool idol jordan paula likes boys loves me is high booze simon emilio remarried is a meds dick lbad hair day
  11. 11. has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool idol jordan paula likes boys loves me is high booze simon emilio remarried is a meds dick lbad hair day bad hairr foxy tight shirt? rude to fatties where did he come from?
  12. 12. has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool in luv w her great teeth idol othr chick new CD, was betr jordan paula likes boys luv it loves me is high booze simon emilio r&b 4evr remarried is a meds dick lbad hair day bad hairr foxy tight shirt? rude to fatties where did he come from?
  13. 13. dick heza radio clark guy replaceme nt has a new he’s with bad dancer MP# skinny not funny chick loved his bon jovi loved his bon jovi i think he’s gay ryan loved his blake bon jovi is a rocks tool in luv w her great teeth idol othr chick new CD, was betr jordan paula likes boys luv it loves me is high booze simon emilio r&b 4evr remarried is a meds dick lbad hair day bad hairr foxy tight shirt? rude to fatties where did he come from?
  14. 14. gre in gre in othr othr ne ne in gre r&b dick heza radio r&b othr clark ne guy in replaceme gre nt othr has a new r&b he’s with ne bad dancer MP# skinny not funny chick r&b gre in loved his bon jovi othr loved his ne bon jovi i think he’s gre in r&b gay othr ryan loved his ne blake bon jovi is a r&b rocks tool in luv w her great teeth idol gre in othr ne othr chick new CD, was betr jordan paula likes boys r&b luv it loves me is high booze gre in simon emilio r&b 4evr remarried othr is a meds ne dick r&b lbad hair gre in day othr bad hairr foxy ne gre in gre in r&b othr othr ne tight shirt? ne rude to r&b fatties r&b where did he come from?
  15. 15. Details
  16. 16. idol idol idol idol idol idol election idol idol idol idol idol idol idol
  17. 17. Q: What is this?
  18. 18. Q: What is this? A: Topic-based messaging.
  19. 19. Why will people chadr?
  20. 20. curiosity
  21. 21. boredom curiosity
  22. 22. instant gratification boredom curiosity
  23. 23. addicting instant gratification boredom curiosity
  24. 24. addicting instant gratification boredom self-expression curiosity
  25. 25. engaging addicting instant gratification boredom self-expression curiosity
  26. 26. engaging addicting instant gratification boredom entertaining self-expression curiosity
  27. 27. Strategy
  28. 28. Strategy - 1 topic at a time
  29. 29. Strategy - 1 topic at a time - multi modal
  30. 30. Strategy - 1 topic at a time - multi modal - ads cover msg costs
  31. 31. Strategy - 1 topic at a time - multi modal - ads cover msg costs
  32. 32. Biz model
  33. 33. Biz model 1. chadr words (ads based on keywords across all chadrs)
  34. 34. Biz model 1. chadr words (ads based on keywords across all chadrs) 2. topical ads (ads based on topics)
  35. 35. Biz model 1. chadr words (ads based on keywords across all chadrs) 2. topical ads (ads based on topics) 3. white label (licensing service to campaigns and corps)
  36. 36. <chadr> personal band web to topic-based product status status text friends conversations biz model ? license ? chadr-words traction tech adopters SXSW social web $15MM Spark, $16.5MM $4MM financing Bezos, Union, North Bridge, NEA, CRV, Conway, Norwest, Norwest Andresson Maveron
  37. 37. Assumptions: 25 texts/user/month, $12.50 CPM ($) 500,000 375,000 250,000 125,000 0 June July August September October (t) # Users Ad Dollars Cash Burn Low fat, scalable and cash efficient.
  38. 38. <chadr>

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