KUCareerHawk.com NACE 2009 Presentation

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Presentation given at NACE annual conference in Las Vegas on Web 2.0 and its use in Career Services

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KUCareerHawk.com NACE 2009 Presentation

  1. 1. Web 2.0 and the Delivery of Career Services David Gaston and Brian McDow The University of Kansas
  2. 2. Today’s Agenda <ul><li>How we got started </li></ul><ul><li>Site Development </li></ul><ul><li>Tour the site </li></ul><ul><li>Ways to implement Web 2.0 in a career services environment </li></ul>June 10, 2009 Slide
  3. 3. The Genesis <ul><li>Arrived at KU 2004 with a vision to develop a world-class university career services website: </li></ul><ul><ul><li>Content Editor </li></ul></ul><ul><ul><li>Electronic Resume Drop box </li></ul></ul><ul><ul><li>Email marketing tool for all stakeholders with analytics </li></ul></ul><ul><ul><li>Customizable pages dependent upon the user </li></ul></ul><ul><ul><li>Staff training and learning module solution </li></ul></ul><ul><ul><li>Ability to streamline some administrative functions </li></ul></ul><ul><ul><li>Customer Relationship Management System </li></ul></ul>June 10, 2009 Slide
  4. 4. Making it Happen <ul><li>Found money to hire an Assistant Director—Brian </li></ul><ul><li>Plan—build it and put together disparate pieces </li></ul><ul><li>Built a content editor/manager </li></ul><ul><li>Built a “Resume Dropbox” </li></ul><ul><li>Went searching for a Customer Relationship Management Solution </li></ul>June 10, 2009 Slide
  5. 5. CRM Solutions June 10, 2009 Slide
  6. 6. Features of our Website Solution <ul><li>Customized Front Page </li></ul><ul><li>Knowledge Base Content </li></ul><ul><li>Newsletters & Email Communications </li></ul><ul><li>Events & Calendaring </li></ul><ul><li>Surveys </li></ul><ul><li>Training and Learning Tools </li></ul><ul><li>Administrative Backend </li></ul><ul><li>Customer Relationship Manager </li></ul>June 10, 2009 Slide
  7. 7. The Politics of New <ul><li>Vice Provost of Student Success </li></ul><ul><li>Information Technology, Enterprise Systems </li></ul><ul><li>Legal Counsel </li></ul><ul><li>Provost’s Office </li></ul><ul><li>Registrar </li></ul><ul><li>Informational Technology, KYou Portal </li></ul><ul><li>University Relations </li></ul>June 10, 2009 Slide
  8. 8. Marketing/Branding <ul><li>University’s Imaging/Branding Project </li></ul><ul><li>Our structure </li></ul><ul><li>Our location </li></ul><ul><li>Decided to make our website our primary “logo” </li></ul><ul><li>Getting the Dot Com </li></ul>June 10, 2009 Slide
  9. 9. Components of <ul><li>Content Management System (CMS) </li></ul><ul><li>Driving Communications </li></ul><ul><li>Relationship Management (CRM) </li></ul><ul><li>Social Networking </li></ul><ul><li>Job Location & Development </li></ul><ul><li>Assessment & Analytics </li></ul>June 10, 2009 Slide
  10. 10. Content Management System (CMS) June 10, 2009 Slide
  11. 11. Content Management System (CMS) June 10, 2009 Slide
  12. 12. Driving Communications <ul><li>Basic Event Management </li></ul><ul><li>& Outlook Integration </li></ul>June 10, 2009 Slide
  13. 13. Driving Communications <ul><li>Really Simple Syndication </li></ul><ul><li>(RSS) </li></ul>June 10, 2009 Slide
  14. 14. Driving Communications <ul><li>Custom Newsletters with Webpage Content </li></ul>June 10, 2009 Slide
  15. 15. Relationship Management (CRM) June 10, 2009 Slide
  16. 16. Social Networking - Profiles June 10, 2009 Slide
  17. 17. Social Networking - Groups June 10, 2009 Slide
  18. 18. Job Location & Development June 10, 2009 Slide
  19. 19. June 10, 2009 Slide
  20. 20. Assessment & Analytics June 10, 2009 Slide 1. Appointment Information Entered 2. Automated email reminders sent by our email marketing tool
  21. 21. Assessment & Analytics June 10, 2009 Slide 3. Come to the UCC for their appointment 4. Automated email sent asking them to evaluate our services 5. Evaluation is filled out and entry is stored in a downloadable spreadsheet
  22. 22. Google Analytics June 10, 2009 Slide Site Usage: July 1, 2008 – May 31, 2009
  23. 23. Do it Yourself June 10, 2009 Slide With a vendor like…
  24. 24. Do it Yourself June 10, 2009 Slide
  25. 25. Considerations <ul><li>Much quicker implementation </li></ul><ul><li>Less technical knowledge needed </li></ul><ul><li>Fewer student access points </li></ul><ul><li>Data sharing is improved </li></ul><ul><li>May not be just like you want it </li></ul><ul><li>Inexpensive (if not free) </li></ul><ul><li>More defined control of each component </li></ul><ul><li>More technically proficient staff (training and/or salary costs) </li></ul>June 10, 2009 Slide With a Vendor Using a Combination of Tools
  26. 26. David Gaston Director [email_address] Brian M c Dow Sr. Assistant Director [email_address]

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