Boost Event Fundraising with Facebook Connections


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Blackbaud Preferred Application Partner FreeCause will show you three easy ways to engage supporters using the most popular social media website in history. Plus, you will learn how Freecause integrates with Blackbaud Sphere Events and eMarketing using our open platform.
Learn how to:
• Use the Facebook® status updater, FeedRaiser, in Blackbaud Sphere Events
• Integrate with other Blackbaud Sphere tools
• Engage supporters with compelling Facebook® applications
• Build badges that your supporters can display right on their Facebook® profile.

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Boost Event Fundraising with Facebook Connections

  1. 1. Boost Event Fundraising with Facebook Connections August 6, 2009 Mark Davis Director Technical Solutions Blackbaud Internet Solutions Division Charleston, SC Donna Wilkins President, Charity Dynamics Austin, TX
  2. 2. Why Bother with Facebook? Sources: 1. Statistics 2. Nielsen/NetRatings Report March 2009 3. Washington Post, April 22, 2009
  3. 3. Solution for Sphere Events / Friends Asking Friends <ul><li>FeedRaiser - No Charge </li></ul><ul><li>SnapCMS - Additional Option </li></ul>
  4. 4. FeedRaiser – Set-up and Use <ul><li>Simply Check the Check-box in Your Event Set-up in Sphere </li></ul><ul><li>Participants will Then be able to Access Tool within Participant HQ </li></ul>
  5. 5. FeedRaiser – Results (Since 6/18 Launch) * Users who have sent at least one notification. Active Users* Number of Gifts Total $ Raised Average Gift Amount Estimated Conversion Rate 1607 511 $22,662.48 $44.35 2.6%
  6. 6. SnapCMS S ocial N etwork Ap plication CMS <ul><li>Automated Friend & Participant Notifications </li></ul><ul><li>Customizable Fundraising Badge </li></ul><ul><li>One-click Friend Inviter </li></ul><ul><li>Simple Participant Download Options </li></ul><ul><li>Proven ROI </li></ul><ul><li>Easy Deployment </li></ul>
  7. 8. SnapCMS – Customizable Fundraising Badge <ul><li>Summary of Participant Fundraising Progress </li></ul>Your Logo/Design Goal, Raised from Sphere Countdown to Event Date Link to Personal Fundraising Page Donations Tracked in Sphere Customizable Thermometer
  8. 9. Fundraising Badge Gallery
  9. 11. Automated Friend Updates – Facebook Newsfeed <ul><li>From Participant to Friends </li></ul>Action Trigger Message Sent Add Application “ Participant has signed up for the Event Name and has x days to raise at least $xxx to help achieve [goal of the event] Support participant with a donation.” 1 Week Before Event “ Participant is participating in the Event Name in 1 week! Support participant with a donation. ” Day of Event “ Participant is raising money for today’s Event Name . Support participant with a donation.” 1 Week After Event (if haven’t reached goal) “ Participant participated in the Event Name last week day of event. If you haven’t already, support participant with a donation.” 1 Week After Event (everyone) “ Last week’s Event Name has raised [event total] towards our goal of [event goal] . Help us meet our goal by supporting participant with a donation.”
  10. 12. Automated Participant Updates – Facebook Notifications <ul><li>From Organization to Participant </li></ul>Action Trigger Message Sent Add Application “ Congratulations on signing up for the Event Name ! Did you know that participants who add a story and photo to their personal page raise as much as 10 times more than those who don’t? Write a note, add photos, and share a link on Facebook to tell why you’re participating in Event Name . Add a photo and update your personal page from your Participant HQ. ” At Refresh If Fundraising Progress “ Great progress on your fundraising! Don’t forget to email friends and family and let them know about your participation and Fundraising for Event Name . Send an email from your Participant HQ now .” 2 Days Before Event “ We can’t wait to see you this Weekday of Event at the Event Name . Remember that [important reminders of event (ex. Parking or time of event)] And don’t forget to make one last push for donations. Log into your Participant HQ now and email your friends and family. ”
  11. 13. SnapCMS – One-Click Friend Inviter <ul><li>From Participant to Friends </li></ul>Customizable Message: Title, Body, Button Link to Personal Fundraising Page Donations Tracked in Sphere
  12. 14. SnapCMS – Easy Participant Download Options Download Directly from Friends Asking Friends Participant HQ Download Directly from an E-Mail
  13. 16. SnapCMS - Proven ROI
  14. 17. SnapCMS – Easy Deployment <ul><li>Administrative Publishing Interface </li></ul><ul><li>Turn-key Solution </li></ul><ul><li>Built-in Best Practices </li></ul><ul><li>Fully Customizable </li></ul><ul><li>Can Update Content / Rotate Messaging after Event </li></ul><ul><li>SnapCMS Delivered by Blackbaud Professional Services </li></ul>
  15. 18. Take Aways <ul><li>Facebook and Event Fundraising is a proven combination. </li></ul><ul><li>Are you a beginner? FeedRaiser is included in Sphere Events and can be activated by you. </li></ul><ul><li>Ready for the next level? Contact Blackbaud to get started with SnapCMS today. </li></ul><ul><li>Stay tuned for our next Webinar covering additional eMarketing features within SnapCMS. </li></ul>
  16. 19. How to Contact Us? <ul><li>Already a Blackbaud Sphere Customer: </li></ul><ul><ul><li>Contact your Account Executive </li></ul></ul><ul><li>Not a Blackbaud Sphere Customer: </li></ul><ul><ul><li>Call (800) 443-9411 or e-mail [email_address] </li></ul></ul><ul><li>Visit us at: </li></ul>