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Grow your school with social media!


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Grow your school with social media!

  1. 1. Grow Your School with Social Media! NC Middle School Conference 2012 Derek L. McCoy
  2. 2. Derek L. M c Coy
  3. 3. Purpose <ul><li>Share the impact social media can have on your school </li></ul><ul><li>Share some best practices for practical use </li></ul>
  4. 4. Today’s Talk
  5. 5. Focus Topics Today Branding Communication Operations
  6. 6. Branding
  7. 7. Branding <ul><li>Tells the world/visitor what your school is about </li></ul><ul><li>Allows us to see your values/what is really important </li></ul><ul><li>Allows us to see how you bring your vision and mission to life </li></ul>
  8. 8. Branding
  9. 9. Branding
  10. 10. Branding Best Practice Model – BHS Principal
  11. 11. Branding <ul><li>Best Practices </li></ul><ul><ul><li>PD with staff on school/class blogs </li></ul></ul><ul><ul><li>Spell check </li></ul></ul><ul><ul><li>Text only is intimidating </li></ul></ul>
  12. 12. Communication <ul><li>How do you get your message to your stakeholders? </li></ul><ul><li>What are essentials you/your school need to communicate to stakeholders? </li></ul>
  13. 13. Communication
  14. 14. <ul><li>Facebook Facts </li></ul>
  15. 15. <ul><li>Facebook Facts </li></ul>
  16. 16. <ul><li>Facebook Facts </li></ul>
  17. 20. Communication <ul><li>Best Practices </li></ul><ul><ul><li>Continuous talks about professional language </li></ul></ul><ul><ul><li>Know your district’s social media policy </li></ul></ul><ul><ul><li>Use a client to manage multiple accounts: Tweetdeck, HootSuite </li></ul></ul>
  18. 21. Operations
  19. 22. <ul><li>Is social networking </li></ul><ul><li>Enables us to create circles of friends </li></ul><ul><li>Is an opportunity for dynamic collaboration </li></ul>
  20. 26. Livebinder
  21. 29. Best Practices <ul><ul><li>Committee approach </li></ul></ul><ul><ul><li>Professional language </li></ul></ul><ul><ul><li>Leave profiles open </li></ul></ul><ul><ul><li>Monitor followers regularly </li></ul></ul><ul><ul><li>Know your district’s policies </li></ul></ul><ul><ul><li>Not about length, convey the point </li></ul></ul><ul><ul><li>Make it about communication </li></ul></ul><ul><ul><li>Be prepared to drive and remind </li></ul></ul>
  22. 30. Resources
  23. 31. We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light. – Plato