Pd project update - 11 08-2011 - v1


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Pd project update - 11 08-2011 - v1

  1. 1. Charity AuctionsImprovement ProjectConcept ReviewNovember 8, 2011Jon CarrierKelly IrelandRyan McCollumSonia PunwaniGeetha Shankar
  2. 2. Process• Brainstormed over 30 online and offline auction product/ service concepts• Prioritized list of 30 ideas to top 5 favorite concepts• Plotted top 5 concepts on 2x2 matrix (value to charities and value to donors)• Focused on ideas in upper right quadrant (high value to both charities and donors)
  3. 3. Top 5 Products Concepts Product Brief Description Best Practices A best practice catalogue published to a members only section ofA Catalog the website (this could also be published openly to demonstrate our accumulated knowledge and the value that we can add as event counselors) Auction Counselors Auctions fundraising support counselors to walk charity clientsB through the process of managing an auction (live or online) Social Media Leverage FB api to track and post all charitable donationsC Platform (for individual pages as well as corporate fan pages) Online Auction Site Execute online auctions on a one-off, ad-hoc basis as needed byD charity clients Online Auction Site A Groupon- like structure, where we find businesses willing toE with Catalogue of donate coupons to charity. We build an inventory of these offers Donors and keep them on hand to include for our clients as we set up their auctions (rather than them having to spend time and effort finding merchant donors for their auctions)
  4. 4. Concept Attractiveness Best Practices HighA E Catalog Auction DB Counselors C Social MediaC Platform Online Auction BD Site A Online AuctionE Site with Low Catalogue of Donors Low High
  5. 5. Concept Deep Dive #1: Online Auction Site for charity How it Works: Lead User Questions:• As we are approached by clients, we take • How much time and money is saved items they have collected, place them by running and auction online vs. online, and facilitate the end-to-end online live? auction process • Are charity supporters open to• Primary audience is individuals already familiar attending online auctions vs. live? with the charity and are logging into system specifically to support that organization • How do we capture the feeling of an exclusive live auction in a• We are paid a percentage of the total virtual, online forum? proceeds earned via the online auction
  6. 6. Concept Deep Dive #2: Online Auction Site with Catalogue of Donors for charity How it Works: Lead User Questions:• We build catalog of “daily deal” type offers • Are merchants willing to donate blindly to charitable organizations• As we set-up clients’ auctions, we include (can we build up a robust inventory deals from our inventory to supplement for “charities” in general)? items they have already collected • How valuable is the charitable halo• Primary audience is consumers interested in effect for donor/ merchants? Is this a buying deals (that proceeds go to charity is compelling value proposition? secondary benefit) • Will consumers prefer to buy these• We keep a small portion of proceeds from deals since they know proceeds go each purchased item; the remainder goes to toward a good cause? the charity
  7. 7. Appendix A Detailed Concept Assessment Online Auction Site w/ Best Practices Auction Social Media Online Auction Catalogue of Catalogue Counselors Platform Site Donors (Expected (Expected (Expected (Expected (ExpectedDecision Criteria Weighting Performance) Performance) Performance) Performance) Performance)Ease of Use - Donors 6% 3 3 3 4 4Ease of Use - Charities 6% 3 5 3 3 4Cost - Donors 6% 5 5 5 4 4Cost - Charities 6% 5 5 4 3 4Cost to Develop Concept 3% 4 4 4 4 4Cost to Maintain 2% 4 4 4 4 4Donor Reach 8% 1 2 4 5 5Technical Feasibility 8% 4 2 3 4 4Enjoyment of Donating Process 8% 0 2 3 4 4Security 9% 2 5 5 5 5Professionalism 8% 2 4 3 4 4Fundraising Ability 8% 3 4 3 5 5Record Keeping Ability 2% 2 3 0 5 5Visibilty of Donors (Corporate and Personal) 6% 0 0 5 4 4Visibility of Charities 6% 0 1 3 4 4Exposure to a Wide Variety of Charities 8% 1 2 0 5 5 100% 2.26 3.13 3.31 4.23 4.35