Digitial marketing campaign

540 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
540
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digitial marketing campaign

  1. 1. The BIG Idea  Increase the overall success of the company by increasing the total number of ticket sales
  2. 2. Target Audience  National Audience:  Single/Traveling Business Individuals  Families  All ages
  3. 3. Reaching the Audience • Twitter •Instagram • Facebook Page • Blog
  4. 4. The New & Improved Digital Rapid Rewards Program
  5. 5. Google Adwords & SEO  Keywords:  “Book Flights”  “Cheap Flights”  “Compare Tickets”  “Airline Tickets”  “Bid on Flights” COMPARE AIRLINE TICKETS Compare cheap tickets to find the best deal Earn Rapid Rewards Points at Southwest.com BOOK A FLIGHT Find cheap flights at Southwest Airlines Book airline tickets now- Earn Rapid Rewards Points
  6. 6. Google Adwords Budget  Cost-per-click: $4.12  Approx. clicks per day: 17,423.53  Cost-per-day: $35,118.71
  7. 7. Digital Marketing Budget  Google Adwords/ PPC: $1 million  Social Media: $15,000  Content Development: $5,000
  8. 8. How To Measure Success  Closely monitoring Google Adwords  We can see if our digital advertisements are generating more traffic to the website  Pattern of ticket sales
  9. 9. Resources:  http://www.southwest.com  http://www.google.com/ads/adwords2/  https://twitter.com/SouthwestAir  http://digitalmarketingcalculator.com/

×