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Selling Your Home


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A listing presentation for home sellers.

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Selling Your Home

  1. 1. Signs of Success…<br />Selling Your Home with Mary Carolyn and Williams Trew Real Estate Services<br />Serving You In The Finest Fort Worth Tradition<br />
  2. 2. Overview<br />Advantages of Hiring a Professional<br />Williams Trew Real Estate<br />Know your Buyers<br />Marketing Plan<br />Pricing your Home<br />
  3. 3. Tools of a Professional<br />Convenience of Centralized Showing Service (CSS)<br />Security of a SUPRA key box<br />Enforceable promulgated contracts and documents<br />Access to recent sales and other market data<br />REALTOR code of ethics<br />Broker Open Houses<br />Multiple Listing Service (MLS)<br />Licensing & Professional Training<br />
  4. 4. Williams Trew Distinguished<br />Highest Minimum Standards<br /><ul><li>Full-time, full-service agents only
  5. 5. Handsome color graphics
  6. 6. Home Book
  7. 7. Confidentiality and discretion
  8. 8. Consistent communication
  9. 9. Showing feedback
  10. 10. Open House</li></ul>Brand Marketing<br /><ul><li>Branding Image Synonymous with Luxury - Indulge, 360 West
  11. 11. Prominent Presence in Industry Magazines – Pinnacle, Luxury Real Estate
  12. 12. Advertising in Local Publications - Fort Worth Texas Magazine, FortWorth Business Press, Fort Worth Star-Telegram,
  13. 13. Premier Website
  14. 14. Targeted Direct Mail</li></li></ul><li>What’s in a sign?<br />Licensed Agent on Phone duty<br />Agent Tours<br />Immediate Contact - Cell Phone <br />Brand Equity and Local Reputation<br />Leading Real Estate Companies of the World<br />
  15. 15. Where Buyers Found The Home They Purchased<br />Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008<br />
  16. 16. Reaching the Widest Audience<br /> buyers are now here<br />Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008<br />
  17. 17. Marketing Plan - 4 Targets<br />Real Estate Community<br />Broker Open sponsored by GFWAR<br /> offering to all North Texas Agents<br />Direct Promotion to Other RE Professionals<br />Sphere of Influence<br />Just Listed Cards<br />Personal Webpage<br />Local Public<br />Open House(s)<br />Yard Sign<br />Star-Telegram EVERY week<br /><br />Distant Public<br />Leading Real Estate Companies of the World<br />Dynamic Internet Presence<br />
  18. 18. Why the Internet?<br />It’s where people look first<br />Display Multiple Photos and/or Virtual Tour<br />Target Qualified Leads<br />Provide Effective and Descriptive Marketing Remarks<br />Provide Maps and Directions<br />Track the Number of People Who View The Ad<br />Track the Number of People Who map to your home<br />Call to Action – Interactive consumer contact opportunities<br />
  19. 19. Where on the Internet?TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes)<br />Your home will be on® - where more consumers spend more time <br />Source: comScore Media Metrix January-October 2008<br />
  20. 20. Because® has millions of listings…<br />We will make yours stand out<br />
  21. 21. Showcase Listing Enhancements<br />Williams Trew pays annually to upgrade all our listings on® to be more prominent using Showcase Listing Enhancements.<br />More exposure for your property – Yellow Highlighted Custom Headline and Prime placement on results list<br />We craft a powerful custom property description.<br />Buyers can inquire about your home 24/7, and we receive customer leads directly. <br />We can add what consumers want - up to 25 jumbo photos! <br />Listing video tours<br />Promote open houses<br />
  22. 22. Worth the Money!FEATURED HOMES™<br />We have reserved the most visible position for your home in the® Featured Homes™ marketing system – available, for a fee, on an exclusive basis to very few REALTORS® in each market.<br />FEATURED HOMES™<br />Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*<br />*Source: comScore Media Metrix January-October 2008<br />
  23. 23. Determining Today’s Market Value of Your Home<br />What it costs to build today <br />What other agents say <br />What you spent on upgrades<br />What your neighbors say<br />What you spent on repairs <br />What you spent on remodeling<br />What you spent on new carpet <br />What you paid <br />What you need <br />What you want <br />The fair market value of your home is determined by the market, that is, Buyers and what they are willing to pay under current influences. <br />Factors influencing the value of your home<br />The current real estate market<br />Lot size, square footage, condition of home<br />Location, special amenities<br />Prices of comparable homes<br />Your level of motivation<br />Factors that do not affect value.<br />
  24. 24. Determining a Market-Sensitive Price<br />An impartial evaluation of market activity is the most effective way to estimate a property&apos;s potential selling price. A Comparative Market Analysis considers similar properties that:<br /> Have sold in the recent past<br /> Are currently on the market<br /> Failed to sell<br />
  25. 25. The Dangers of Overpricing<br />An asking price that is beyond market range can adversely affect the marketing, and ultimately the sale, of a property.<br />The WRONG buyers view your home<br />Fewer buyers attracted and fewer offers received <br />Marketing time is prolonged and initial marketing momentum is lost<br />The property attracts &quot;lookers&quot; and helps competing houses look better by comparison<br />If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan<br />The property may eventually sell below market value<br />
  26. 26. Factors Leading to a Sale<br />Factors we can influence<br />Price - calculated to fair market value<br />Condition - what to repair, clean, replace, disclose<br />Terms - broaden the pool of potential buyers <br />Marketing - maximum exposure<br />Access - make it easier to view your property<br />Agent – the agent you choose<br />Factors beyond our control<br />Location - the most significant factor in property value<br />Timing - economic conditions, competition, seasonal factors<br />Property characteristics - size, amenities<br />