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WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress

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Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress

Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.

Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz

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WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress

  1. 1. Get Found Easier andGrow Your Business: 5 Tips for Better Search Engine Optimization with WordPress<br />Mark McLarenMcBuzz Communications LLC(206) 962-9119markmc@mcbuzz.comwww.mcbuzz.com@mcbuzz<br />
  2. 2. What You Will Learn<br />HOW TO:<br />Choose a good keyword<br />Record ranking<br />Use 5 tips/techniques (where to put the keyword)<br />Check results<br />
  3. 3. WordPress = Easy<br />i<br />
  4. 4. Why do you have a website or blog?<br /><ul><li>Make New Connections</li></li></ul><li>Why do you have a website or blog?<br /><ul><li>Make New Connections
  5. 5. Grow Your Business</li></li></ul><li>Why do you have a website or blog?<br /><ul><li>Make New Connections
  6. 6. Grow Your Business
  7. 7. Provide Information</li></li></ul><li>Why do you have a website or blog?<br /><ul><li>Make New Connections
  8. 8. Grow Your Business
  9. 9. Provide Information
  10. 10. Build Your Brand</li></li></ul><li>Why do you have a website or blog?<br /><ul><li>Make New Connections
  11. 11. Grow Your Business
  12. 12. Provide Information
  13. 13. Build Your Brand
  14. 14. Express Yourself</li></li></ul><li>SEO = More<br />(Business, Readers, Fame…)<br />
  15. 15. <br />Top Five<br />What the%&@#!is Search Engine Optimization?!!<br />And how can I use it to CRUSH my competition?<br />
  16. 16. SEO is about relationships<br />John Smith is searching forfree digital stock photography<br />with his team of young models.<br />
  17. 17. Or is SEO about keywords?<br />free digital stock photography<br />
  18. 18. Users should come first<br />“Wow, this website sucks!”<br />
  19. 19. Everyone will be happier<br />“This site is much better. Let’s buy something!”<br />
  20. 20. Prepare for Success<br />Install the All in One SEO Pack plugin<br />Install Google Analytics (optional)<br />
  21. 21. Choose a Good Keyword<br />COMBINE:<br />What you do, sell, blog about, etc.+<br />What someone will use to search<br />
  22. 22. naturally self-packaged yellow fruit snack<br />
  23. 23. How not to choose keywords<br />Hey everyone! Look! There are Free WordPress Tutorialson mcbuzz.com!!!<br />Free Wordpress Tutorials<br />
  24. 24. Choose keywords based on your goals<br />WordPress Websites Seattle(starting at $1,800)<br />
  25. 25. Grr. I hate you, John!You will pay dearly for this!<br />
  26. 26. keyword: business coach<br />
  27. 27. business coach<br />business coaching<br />executive coach<br />life coach<br />self-actualization coach<br />
  28. 28.
  29. 29.
  30. 30. business coach<br />
  31. 31. business coach vancouver<br />
  32. 32.
  33. 33. HTML page title<br />
  34. 34. west seattle business coach<br />
  35. 35. Top results for “richmondbc business coach”<br />
  36. 36. STEP 1: Record your ranking<br />1st<br />2nd<br />3rd<br />4th<br />5th<br />
  37. 37. Search Ranking Monitor<br />RANK CHECKER for Firefoxhttp://tools.seobook.com/firefox/rank-checker/<br />
  38. 38.
  39. 39. NowLet’s OptimizeUsing the 5 Tips!<br />
  40. 40. Tip #1Use keywords in HTML page title<br />
  41. 41. HTML page title<br />
  42. 42. WordPress page or post title<br />
  43. 43. By default: HTML page title = WP page/post title<br />
  44. 44. You can change the HTML page title(with the All in One SEO Pack plugin)<br />
  45. 45. Use keywords in the HTML page title<br />
  46. 46. Tip #2Write a page description that makes people want to read more (include keywords)<br />
  47. 47. The Page Description<br />
  48. 48. Add the description for the Home page(All in One SEO Pack Plugin)<br />
  49. 49. title and description on other pages & posts(Using the All in One SEO Pack plugin)<br />
  50. 50. Tip #3Customize permalinks<br />
  51. 51. http://mcbuzz.info/?page_id=32<br />http://mcbuzz.info/web-development/<br />
  52. 52. Permalinks (under Settings)<br />
  53. 53. Use: Custom Structure /%year%/%postname%/<br />
  54. 54. Tip #4Use keywords in the visible page<br />
  55. 55. Be specific. Use keywords. <br />Do I know what this post is about?Is it interesting to me?<br />“How I get the RSS for a specific post type”<br />>><br />“New site problem in installation”<br />>><br />
  56. 56. Page/Post Headers (titles)<br />
  57. 57. Use Keywords!<br />
  58. 58. Use keywords in subheadings<br />
  59. 59. Use keywords in body text<br /><ul><li>“keyword density” ?
  60. 60. Add images. Put keywords in descriptions.
  61. 61. Use captions (text)
  62. 62. Use bullet points
  63. 63. Use numbered lists
  64. 64. Italicize keywords</li></li></ul><li>Tip #4 continued: Make content “sticky”, useful, a resource<br />Hire (or partner with) a writer<br />Add interviews, guest bloggers, Top 10 lists, summaries, reviews<br />YouTube – rich descriptions!<br />SlideShare<br />PDFs<br />
  65. 65. Tip #5: Links<br />The Number One Search Ranking Factor(and #2, #3, #5) according to seomoz.org<br />External Links<br />Internal Links <br />Use keywords in link text<br />Use inbound link tools<br />
  66. 66. Okay, I Optimized: Now What?<br />Wait a few weeks<br />Check your page rank again<br />Did it improve?<br />Yes? Make check payable to McBuzz Communications<br />No? Back to the drawring board!<br />
  67. 67. Thank you!<br />Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress<br />Mark McLarenMcBuzz Communications LLC(206) 962-9119markmc@mcbuzz.comwww.mcbuzz.com@mcbuzz<br />
  68. 68. SEO Plugins, Tools and Resources<br />Plugins<br />All in One SEO Pack<br />http://wordpress.org/extend/plugins/all-in-one-seo-pack/<br />Google Analytics for WordPresshttp://wordpress.org/extend/plugins/google-analytics-for-wordpress/<br />Enhanced WordPress Contact Form (includes useful visitor info)<br />http://wordpress.org/extend/plugins/enhanced-wordpress-contactform/<br />Yet Another Related Posts plugin<br />http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/<br />Subscribe to Comments (by Mark Jaquith)<br />http://txfx.net/wordpress-plugins/subscribe-to-comments/<br />
  69. 69. SEO Plugins, Tools and Resources<br />Keyword Research Tools<br /> Google AdWords Keyword Toolhttps://adwords.google.com/select/KeywordToolExternalGoogle Search-Based Keyword Tool<br />http://www.google.com/sktool/<br /> Amazing Free Tool Set from Microsoft – Integrates with Excelhttp://advertising.microsoft.com/learning-center/downloads/microsoft-advertising-intelligence<br />WordTracker – Free tool from the maker of the best for-a-fee keyword research tool<br />http://freekeywords.wordtracker.com/<br /> Good List of Free Keyword Tools from Seattle Company Portent Interactivehttp://www.portentinteractive.com/blog/22-free-keyword-tools-to-gener.htm<br />
  70. 70. SEO Plugins, Tools and Resources<br />Inbound Link Tools<br />http://siteexplorer.search.yahoo.com/ This is an awesome free tool.<br />http://www.google.com/ Do a search for link:www.yourdomain.com Note that Google’s “link:” search shows fewer results than other tools.<br />http://www.backlinkwatch.com/ Another good link checking tool.<br />http://www.webconfs.com/anchor-text-analysis.phpBacklinks and other tools.<br />http://www.linkdiagnosis.com/ Yet another good link checking tool.<br />See if all of your pages are indexed by Google. (If not, they won’t appear in search results.)http://www.google.com/ Do a search for site:www.yourdomain.com<br />
  71. 71. SEO Plugins, Tools and Resources<br />Search Engine Optimization Resources<br />http://www.google.com/analytics/ If you really want to improve SEO, you need to keep track of the traffic on your website, how people find you, what pages they read most, what pages they read least, and which keywords work best for you. For this you need Google Analytics. Use the Google Analytics plugin mentioned earlier.<br />http://www.google.com/webmasters/tools/ Great free tools and information<br />http://www.bing.com/webmaster/ More great free tools and info <br />http://www.seomoz.org/ Seattle company. Best online SEO resource. <br />http://www.seobook.com/ Free tools and resources. Also offers membership.<br />http://tools.seobook.com/firefox/rank-checker/ Search rank checking tool.<br />http://www.digitalpoint.com/tools/keywords/ Another good (free) rank checking tool.<br />http://www.mcbuzz.com/WordPress and SEO questions answered free on the blog.<br />http://www.yourseoplan.com/book/seo-resources/ From the authors of an excellent book on Search Engine Optimization.<br />
  72. 72. Changing Google Search Settings<br />
  73. 73. Changing the Number of Results Displayed on Google<br />
  74. 74. Google Web History<br />
  75. 75. Google Web History<br />

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