Podcasting Austin (PDF)

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Podcasting Austin (PDF)

  1. 1. Podcasting. The ultimate ‘how‐to’… and how ‘not’ to.
  2. 2. Podcasting. Twitter me:  mcateee Slides:
  3. 3. Sean’s deliverables for today…
  4. 4. (PowerPoint)
  5. 5. The U.S. podcast  audience hit 18.5 million  in 2007 and is on track to  increase 251 percent to  65 million in 2012… eMarketer News Release – 02/2008
  6. 6. What will the end product  (podcast) look like?
  7. 7. Podcasting…in plain English.
  8. 8. GOAL: Use delivery mediums(s)  familiar to your users. Juice Receiver iTunes
  9. 9. Podcasting…a closer look.
  10. 10. Marketing Production
  11. 11. Production CAPTURE EDIT PUBLISH AUDIO AUDIO
  12. 12. Production Capture Audio DIGITAL RECORDER AUDIO MIXER (i.e. M‐Audio Microtrac II)
  13. 13. Production Edit Audio
  14. 14. Production Edit Audio Always edit your audio.
  15. 15. Production Edit Audio Freebies: WavePad /MixPad Sound Editor www.nch.com.au/wavepad GarageBand II   www.apple.com/ilife/garageband Audacity http://audacity.sourceforge.net Sony Sound Forge Audio Studio  (not free) www.sonycreativesoftware.com
  16. 16. Production Publish Audio Feeds?    XML?    Huh?
  17. 17. Production Publish Audio
  18. 18. Production Publish Audio
  19. 19. Production Publish Audio
  20. 20. Production Publish Audio Don’t get caught up trying to make your own Control File.  XML is  great and all, but take the easy way out for goodness sake!
  21. 21. Production Publish Audio
  22. 22. Marketing Production
  23. 23. Marketing www.thepeopleschurch.org
  24. 24. Marketing Keep the audio delivery lingo  straight!  Podcasting, streaming, and downloading are all paths to same content.
  25. 25. Marketing MP3 - Streaming http://flash‐mp3‐player.net
  26. 26. Marketing MP3 - Downloading
  27. 27. Marketing www.lhc.org
  28. 28. Marketing Accessibility is key.  Remove  barriers everywhere possible.
  29. 29. Marketing www.northpoint.org
  30. 30. Marketing Educate your users. FAQ’s,  podcast descriptions, and  instructions are vital to a good  user experience. 
  31. 31. Marketing Offer multiple paths to the  content.
  32. 32. Marketing Look to other churches for best  practices.
  33. 33. Extras….posing to iTunes
  34. 34. Extras….burning your feed. www.feedburner.com
  35. 35. Look to other churches for best practices.
  36. 36. Questions?

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