This document discusses using Lean UX principles to gather user insights in a time and cost-effective manner. It advocates getting out of the building to observe and engage with users through empathy interviews. Lean UX focuses on validating hypotheses with customers through minimum viable products and rapid, iterative prototyping through learning loops to develop products that solve user problems. The innovation process involves discovery, definition, design, development, and delivery phases where teams make products, check with customers, and think about what they've learned to continually improve.

1. WATCHING USERS USE YOUR APP
LEAN UX INNOVATION
Marci Campbell
VP Solutions Management, Knovation

3. How do we gather insights
for user experience?

4. There are many UX methods …
Moment Design: Alexa Curtis

5. But often, we don’t have the time
(or the budget)
to do all of these (rigorously) …

6. But, we can creatively find the time
(or the budget)
using Lean UX to build EMPATHY
(in the field)

7. EMPATHY
Immerse: Experience what you user’s experience
Observe: View users and their behavior in the
context of their lives
Engage: Interact with and interview users
through both scheduled and short “intercept”
encounters.
Empathy Field Guide: Institute of Design at Stanford

9. Customer Development is the
process of how you get out of the
building and search for the model.
SteveBlank.com 5/30/2010

10. Customer Development is designed
so that the TEAM gather first hand
experience about customer and
market needs.
TEAM = designer + product owner+ developer
SteveBlank.com 5/30/2010

11. Make
Check
Think
Lean UX Principles
#LeanUX
• Validating hypotheses with customers
(“getting out of the building”)
• Releasing MVP that solve user problems
• Collaborative Rapid prototyping (“learning
loops”)
• Nimble prototypes over heavy wireframes
and spec sheets

12. DISCOVER DEFINE DESIGN DEVELOP DELIVER
Innovation Process

13. DISCOVER DEFINE DESIGN DEVELOP DELIVER
Innovation Process
Make
Check
Think
Lean UX

14. DISCOVER DEFINE DESIGN DEVELOP DELIVER
Innovation Process
Make
Check
Think
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Lean UX
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15. DISCOVER Focus Groups
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16. DEFINE Paper Prototypes
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17. DEFINE Digital Prototypes
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18. DESIGN DEVELOP Classroom Simulation
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19. DESIGN DEVELOP Classroom Visit
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20. Customer TestimonialsDELIVER
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21. Gaslight: Case Study and Blog