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© 2016 wsp international limited
THE HISTORY OF
SALES PROMOTIONS
1956
Weshler Sales Promotion, or WSP for short, hits the ground running
with Pom Pom “Secret Seal” Bucks – a 13 week telev...
1966
‘Wonders of the World’ viewfinders hit grocery stores across
North America! Customers received their free viewfinder ...
1975
The games boom! Cash King, Wild Bill
Bingo, Scratch It Rich & Million $ Match
are making winners at supermarkets
acro...
1986
Supermarket customers
from coast to coast get
rewarded for their
shopping with FREE
dinnerware, cookware and
cutlery....
1990
Future WSP Team
Member, Mike
Campbell, makes his
game promotion
debut!
At the age of 8, Mike
was the face of the
Sunk...
1992
From Garfield to Super Mario,
WSP added wonder and delight
to kids cereals with reflective
stickers, colour changing ...
1994
WSP creates the JELL-O egg mould
and 24 million units later become one
of the most successful promotional
products of...
2003
Zig when others zag. WSP is Cruisin’ to Win with Irving Oil, a
promotion that set the standard for modern day game
pr...
2013
WSP reaches an
exceptional milestone:
5 million online entries in
an 8 week promotion
across computers,
smartphones a...
2016
In 2016 alone, WSP has managed over $29 million in prizes, generated over 17 million
online entries and produced over...
We would like to thank our clients and our friends.
Without you, 60 Years would not have been
possible!
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The History of Sales Promotions

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Celebrating 60 Years of Passion for Promotions at WSP International Limited with a look back at the history of sales promotions since 1956

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The History of Sales Promotions

  1. 1. © 2016 wsp international limited THE HISTORY OF SALES PROMOTIONS
  2. 2. 1956 Weshler Sales Promotion, or WSP for short, hits the ground running with Pom Pom “Secret Seal” Bucks – a 13 week television promotion featuring Buck Weaver and the Buckaroo 500 TV show. Customers earned Secret Seal Bucks with every dollar spent, to be redeemed in the custom rewards catalogue.
  3. 3. 1966 ‘Wonders of the World’ viewfinders hit grocery stores across North America! Customers received their free viewfinder with purchase of the series 1 slides, driving them back every week to collect the set!
  4. 4. 1975 The games boom! Cash King, Wild Bill Bingo, Scratch It Rich & Million $ Match are making winners at supermarkets across North America.
  5. 5. 1986 Supermarket customers from coast to coast get rewarded for their shopping with FREE dinnerware, cookware and cutlery. Cades Cove, one of the most popular dinnerware programs, was executed in thousands of stores in North America and was our best selling pattern of all time!
  6. 6. 1990 Future WSP Team Member, Mike Campbell, makes his game promotion debut! At the age of 8, Mike was the face of the Sunkist Magical Mystery Sweepstakes, his first and last modeling job.
  7. 7. 1992 From Garfield to Super Mario, WSP added wonder and delight to kids cereals with reflective stickers, colour changing bowls and amazing giveaways for now classic gaming systems like the original Nintendo and the Sega Genesis.
  8. 8. 1994 WSP creates the JELL-O egg mould and 24 million units later become one of the most successful promotional products of all time! Customers were able to receive an egg mould for free with the purchase of 3 JELL-O jelly powders. The key to success was that the egg moulds increased consumption of JELL-O, as families were able to create fun and delicious treats to celebrate the Easter season. Remarkably, the egg moulds increased Kraft’s market share by 6.2% sustained!
  9. 9. 2003 Zig when others zag. WSP is Cruisin’ to Win with Irving Oil, a promotion that set the standard for modern day game promotions with millions of Instant Prizes, huge ‘wow’ Collect prizes, and our very first online contest microsite.
  10. 10. 2013 WSP reaches an exceptional milestone: 5 million online entries in an 8 week promotion across computers, smartphones and tablets. Massive participation online has helped us build our clients’ CRM databases and social media followers.
  11. 11. 2016 In 2016 alone, WSP has managed over $29 million in prizes, generated over 17 million online entries and produced over 3.2 million units of valued added promotional products.
  12. 12. We would like to thank our clients and our friends. Without you, 60 Years would not have been possible!

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